The marketing landscape is constantly evolving and as a digital marketing agency in Colchester, it’s our job to stay on top of it. Each year, new trends come and go. If you’re looking to really make your mark in 2024, it’s crucial that you’ve adapted your strategy to meet current industry demands.
In today’s blog, our digital marketing experts discuss their predictions for 2024’s marketing trends…
What Are Marketing Trends?
Marketing trends are emerging techniques, strategies, and technology that are actively changing the way that brands promote their services. As they evolve over time, keeping up with new trends is paramount in ensuring your brand always stays relevant.
4 Marketing Trends for 2024
Longer-term Influencer Partnerships
For brands who can afford them, it’s certainly looking like longer-term influencer partnerships are going to be in fashion for 2024. Brand ambassadorships have always been an important part of influencer marketing but across the next year, these are set to become even more popular among brands. The saying ‘less is more’ couldn’t be truer, as more and more businesses swap fleeting collaborations for higher quality partnerships.
Looking for help with securing meaningful collaborations? Our digital marketing agency in Colchester are here to help! You can read more about our influencer marketing support here!
AI Marketing
There is no denying that AI is a useful tool when it comes to marketing, making it easier than ever for brands to organically promote their products and services. This being said, to make these platforms work, you still need to spend time learning how to use these tools in order to give you the answers you require.
Like anything, AI has both positives and negatives. For more information on the benefits and limitations of ChatGPT for marketing, click here.
Trendjacking
All you have to do is look at TikTok to see how powerful trendjacking has become for marketers. This is a promotional strategy whereby businesses utilise social media trends within their campaigns to gain attention. For this to be successful, you do of course need to be witty. And quick! But the payoff can certainly be astronomical.
Trendjacking is successful because it taps into conversations that people are already engaged with. For example, many brands jumped aboard the Barbie trend in summer 2023 ahead of the movie’s release. In doing so, these businesses were able to produce content that is engaging, leading to higher levels of activity on their social media feeds. Trendjacking is a technique we use commonly here at our digital marketing agency in Colchester and for good reason – it works!
Users Over Products
Building an online community should be a main priority for every business, especially in 2024. Across the next year, we’re expecting to see a shift towards marketing being more user focused than sales based. Loyalty schemes have long been popular, but businesses are predicted to put even more of a push on this throughout the next year.
Keen to submerge themselves among their consumers, we are also seeing more and more brands invest in setting up online forums, featuring user-generated content on the grid, and putting more time into gathering client testimonials. If this is something you need support with, our digital marketing agency in Colchester would be happy to help!
Consumer Trends
Of course, marketing trends are heavily impacted by the actions of consumers. As such, it’s only fair that we touch on how we believe your target audience will change in 2024.
The cost-of-living crisis has long been negatively affecting the amount of disposable income we all have available. Unfortunately, we’re seeing no signs of this changing in 2024. As such, brands must adapt their marketing to address this pain point. It’s worth considering ways you can help your consumers financially, such as offering loyalty discounts like we mentioned earlier.
Sustainability has long been a focus for many consumers and in 2024, this is likely to continue. Despite eco-friendly products costing more on average, the health of our planet continues to be a concern for many. As such, consumers are still doing their bit where they can! This should be a key focus among your marketing activities this year.
How We Can Help
Here at VerriBerri, we work with a plethora of clients spanning a variety of industries. Whether you’re a start-up looking to break into the market or a multinational conglomerate looking for a large-scale campaign, we can do it all!
Our services include:
- Social Media Marketing (Organic and Paid)
- Public Relations (PR)
- Crisis Management
- Influencer Marketing
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Event Management
- Graphic Design
- Email Marketing
Ways to Get in Touch
Interested in getting to know our team and learning more about the services we provide? For more information about working with us, contact us today! You can reach an expert at our digital marketing agency in Colchester by clicking here for our contact form or by calling us directly on 01376 386 850.