At VerriBerri, we have been responsible for creating social media marketing strategies for hundreds of different businesses. With so many markets oversaturated with competition, it can be difficult to stand out from the crowd. Regardless of your industry, we are able to create captivating content so your voice can be heard. As experts in consumer behaviour, our team are able to grow your online presence and organically reach your target audience.
The importance of social media
It is predicated that over 4.41 billion people will use digital platforms daily by 2025. Considering this, it is no surprise that social media marketing is changing the face of many businesses around the world.
Social media is an important element of every marketing strategy for a range of reasons. A strong online presence will help to improve your trustworthiness and gain loyal customers through a strengthened relationship. In addition, this technique is also very helpful when trying to expand your reach and increase website traffic.
Different platforms
The 5 most commonly used social media platforms for promoting businesses are Instagram, Facebook, LinkedIn, Twitter, and TikTok. Before we go too much further, it’s important to understand what each outlet can help you achieve and who they predominately target…
Instagram is one of the fastest growing social media platforms available. As of 2022, it’s reported that the site has over 1 billion monthly active users. For those of you who are unfamiliar, this outlet is a photo and video sharing site. This makes it ideal for businesses with a tangible product. In fact, there are very few brands that wouldn’t benefit from using this incredibly popular platform.
This is arguably the most popular social media platform around the world with over 1.5 billion users. It allows you to share updates, photos, and videos, as well as communicate with friends and local community groups. Facebook also allows you to create business pages which you can share content to. As a result, companies can use this outlet to target specific audiences within their market.
Generally, Facebooks user demographic tends to be slightly older than Instagram, with most people using the site being aged 25-34.
LinkedIn is predominantly for business networking and has a corporate audience. Its users are usually those who are slightly older and with established careers. If your company is looking to target other organisations as opposed to members of the public, then this platform is ideal. LinkedIn is great for sharing informative content and establishing credibility.
Launched in 2006, Twitter is one of the oldest standing social media platforms. Twitter is both casual as well as corporate, meaning there are very few businesses who won’t find this outlet lucrative.
According to a study, 21% of all female internet users utilise Twitter. Meanwhile, 24% of males actively use the platform.
TikTok
TikTok is one of the newer social media apps. Nevertheless, this site has steamed ahead with over 2 billion downloads worldwide. This platform hosts a variety of short-form user videos for personal entertainment. It is beneficial for engaging your audience and reaching more people in an interactive way. TikTok targets a younger demographic compared to other outlets of a similar kind.
Improving engagement
Many brands often fall into the trap of focusing solely on their number of followers. Whilst this is important, your engagement rate is also vital. If your audience aren’t interacting with your posts, then you may as well be talking to a brick wall.
Below, we’ve listed some ideas to help improve your engagement rate if you’re struggling:
- Hashtags – lots of people frequently search for tags related to their interests. Therefore, if your posts have a hashtag attached, then you’re likely to find people that are interested in what you are sharing.
- Call to action (CTA) – this refers to imperative clauses such as ‘get in touch’ or ‘contact us’. If you use these at the end of a post, studies suggest your audience are far more likely to take the next step.
- Format variety – for optimum results, a variety of mediums should be used to help engage your audience. For example, on Instagram you could use a mix of grid posts, reels, and stories.
- Share valuable content – you should avoid coming across as a salesperson in your written content. I think we can all agree that seeing advertisements everywhere can be annoying! Proficient marketing should be subtle. The aim is to share your content and influence without your audience realising they are being sold to.
- Optimise your bio – many businesses underestimate the effect of a strong bio. In fact, this will actually play a crucial part in growing your follower count. Your biography should include a brief overview of your company, its location as well as your website URL.
Do I need a social media marketing agency?
If you’re new to the world of social media, then managing it by yourself can be daunting. Alternatively, if you already have an established account but it doesn’t seem to not be growing, our team can help! We have over 12 years’ experience in this sector and have worked alongside numerous companies ranging from start-ups right through to global brands.
We understand that running a business can be very consuming. At VerriBerri, we have the time to dedicate to this project that you may not. In addition, we are able to constantly assess your analytics to ensure your account is performing as efficiently as possible. Over the years, we have developed a good understanding of consumer behaviour across a range of different industries. This means that we know exactly what your target audience responds best to and how to see a successful outcome.
Working with VerriBerri
When it comes to choosing a professional social media marketing agency, it’s important you pick wisely. At VerriBerri, we will never offer a service that we don’t believe will truly benefit your business. As far as we’re considered, full transparency is vital for both parties to work together successfully. Furthermore, we also offer short term contracts so you don’t have to worry about being tied in for too long. Flexibility is key in the current climate!
Your dedicated account manager will oversee your project and delegate tasks to the appropriate team member. On top of this, we will also provide a monthly report to demonstrate the results achieved whilst working with you. This enables you to see the growth of your business over time and in more detail.
Contact us
Are you interested in using social media marketing for your business? Our team are always happy to chat! Call us on 01376 386850 or click here to find out more information.