Did you know that the average couple spends about half their wedding budget on the location alone?! Engaged couples want their chosen premises to be perfect for the big day. With a plethora of options to choose from, marketing for wedding venues is crucial to stand out and increase your bookings.
Whether you’re just starting to offer wedding services or are looking to refresh your marketing strategy, our experts can help you spread the message far and wide! Afterall, if nobody knows about you, how can they book you for their big day? With over a decade of experience in the wedding sector, our experts will help you to grow your business and boost your revenue.
Revamping Your Website
As far as targeting potential customers goes, you’re only as good as your website. If your online presence doesn’t deliver, no matter how impressive your wedding venue is, you’re unlikely to get a look in. You need to ensure that your website is user-friendly, easy to navigate, grabs the attention of visitors with beautiful imagery, and answers all the questions that a potential bride and groom may have.
In addition to the above, you also need to optimise your website to boost its ranking on the search engine results page (SERP). After all, it’s all well and good having a professional website, but you need your customers to be able to find it easily! This process is called search engine optimisation (SEO).
SEO can be a little tricky to understand but essentially involves aligning your website with Google’s algorithm. This will significantly improve your online visibility when people search for topics relevant to your offerings, driving more website traffic.
Sharing Optimised Blogs
Blog writing can be a long slog. This being said, it’s also one of the most effective techniques when it comes to marketing for wedding venues. A consistently updated, keyword-rich blog that covers highly searchable and upcoming wedding topics is essential for any business.
Moreover, a blog page will be hugely beneficial towards your SEO value. It can show your target audience what you have to offer and nurtures your relationship with your potential customers. Here at VerriBerri, our content writers can create blog posts in your tone of voice to express your true personality and encourage further engagement with clear call-to-actions (CTAs).
Running Google Ads
Pay-per-click (PPC) is a non-organic internet marketing technique that uses Google Ads to improve website visibility and traffic. There are two types of ads available: search and display. Search ads appear at the top of the results page when somebody searches for a keyword that is relevant to your business. On the other hand, display ads appear on other websites based on various targeting parameters.
It’s often the case that running both search and display ads sees the best results. However, it does depend on what you’re looking to achieve. Search ads are great for generating high-quality leads and targeting a specific audience. Whereas display ads may be more beneficial if you’re looking to improve brand awareness and want to use images or videos to promote your services or products.
Updating Your Social Media Accounts
With over 4.8 billion people using social media globally, you don’t want to be missing out on the exposure potential that lies here. When it comes to marketing for wedding venues, social media comes with a plethora of benefits. From greater brand awareness and credibility to improved customer service, using social media platforms correctly can be very lucrative for your business. Over the years, we have found Instagram, TikTok, and Facebook to be the most lucrative platforms for those within the wedding sector.
Investing In Social Media Advertising
Whilst organic social media posts are essential, it can take some time to see results. If your wedding venue is looking for a quick boost in bookings, social media advertisements may be your best option.
Meta advertising allows you to narrow down and refine your target demographic to a whole new level. For example, you can filter by relationship status as well as location. This allows brands to maximise their conversions through a highly tailored approach.
Attending Networking Events
In addition to digital marketing for wedding venues, it’s important to also spend time building connections with people face-to-face. Attending wedding fairs is a fantastic way to spread the word about who you are and what you offer, whilst showcasing your expertise and personality. It’s a great opportunity to make a lasting impression on many potential customers.
When attending these events, however, it’s important to be prepared. Bringing along marketing materials, such as brochures, roller banners, or business cards, can really help to capture your brand ethos and professionalism. Our dedicated team of graphic designers have helped numerous wedding businesses build their identity through captivating branding and innovative design. We will work alongside you to develop comprehensive brand guidelines to help keep everything consistent and set you apart from your competitors.
Contact VerriBerri
VerriBerri is a multi-award-winning, UK marketing agency that specialises within the wedding industry. What’s more, as a full-service agency, we can provide support across a range of different marketing areas.
Our experts offer the following services:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Social Media Marketing
- Branding And Design
- Public Relations (PR)
- Influencer Marketing
For more information about our packages and support with marketing for wedding venues, get in touch with us today! Give us a call on 01376 386850 or click here to fill out our contact form. We would love to help your brand reach new heights!