There’s no doubt about it, today’s markets are oversaturated, and competition is strong. This means your pay-per-click (PPC) strategy needs to be in tip top condition to stand any chance at standing out against the crowd and making a positive impact in your industry. Working alongside a PPC ads agency, such as VerriBerri, can help you do just that!
What Exactly is PPC?
Pay-per-click (PPC) is a non-organic form of search engine marketing (SEM) that utilises Google Ads to improve your online visibility. It allows you to use relevant keywords to reach your target audience and display your ads to those who are searching for applicable terms with the aim of increasing your website traffic.
When anybody searches on the internet, at the top of the search engine results page (SERP), you may have noticed that the results at the top are labelled with “ad”. This is an example of a search ad in a PPC campaign. If somebody was to click on this advert, then the company who created the ad would infer a cost.
Why Should I Work With a PPC Ads Agency?
Have you ever heard of the saying, “a Jack of all trades is a master of none”? In some situations, this can work perfectly fine as it means you can offer a range of different skillsets. However, when it comes to building an effective PPC marketing strategy, it may not be the best approach.
If you’re trying to grow a successful business, then why would you not want to work with marketing experts? Carrying out your own PPC campaign is not worth the risk, time, or money.
Furthermore, in-house marketers simply don’t have time to manage all the details involved with a paid advertising campaign. As part of our management service, our PPC experts monitor and review your accounts on an ongoing basis, making any adjustments as necessary to ensure it’s always fully optimised.
Here are some ways that an agency can strengthen your PPC campaign:
- Analyse the search keywords and their performance.
- Identify negative keywords and any irrelevant search terms.
- Adjust audience targeting.
- Review and test different ad copy and creatives.
- Build various ad formats.
- Implement different bidding strategies.
- Evaluate budget allocation across the campaigns.
- Develop remarketing lists.
- Monitor platform policy updates.
PPC Specialists
One of the main reasons why businesses who partner with specialist PPC agencies see outstanding results is because they’re exactly that – a “specialist” agency. With years of experience under their belts, VerriBerri has a good understanding of what works best for a wide range of clients. We know how to optimise PPC campaigns to be as effective as possible.
Plus, you can be rest assured that our PPC professionals stay on top of the evolving trends in the marketing industry. We’re always one step ahead of the game when it comes to growing our client’s accounts and testing new strategies.
If you’re looking to boost your online presence and see a greater ROI, then a PPC ads agency could be the answer that you’ve been looking for!
Bespoke Service
Here at VerriBerri, we take pride in our dedication to every one of our clients. We work in close collaboration with you to fully understand your marketing goals and what you’re looking to achieve. This includes learning about your brand ethos to ensure your ad copy resonates with your tone of voice and captivates your target audience.
What’s more, we also gather insights into your keywords to determine which are most lucrative and relevant to your business. Using our technical PPC software, we’re able to predict search volumes and how popular each term is, to ensure you reach a large audience size, whilst also targeting those with high intent so that you see a great return.
Strategic Insights
An essential part of PPC advertising is measuring the performance and results. However, this can be a time extensive and complicated process for many business owners. You’ll be pleased to know that we’re able to gather insights into your ad-level metrics across various platforms. We also analyse the reports and communicate what it means for your brand.
Our PPC experts can also set-up conversion tracking to give you a comprehensive picture into your engagement and ROI from your marketing efforts. With data-driven insights, we’re able to share our recommendations and allow you to play an active role in your marketing efforts, without all the added stress and required background knowledge.
Complete Transparency
When you work with our PPC ads agency, we guarantee full transparency and communication at every step of the way. We all work under one roof and have regular team discussions for each of our clients, meaning if your account manager isn’t available, our entire team will come together to give you the best possible solution.
Other Marketing Services
What’s more, if you require expertise across multiple marketing services, then you’ve come to the right place! VerriBerri is a full-service marketing agency – we have PPC specialists, but we’re also home to experts in social media, SEO, public relations, graphic design, and more!
Working with a full-service marketing agency is much simpler than using multiple specialist agencies. We take the time to know your brand and learn how each aspect of your marketing strategy intertwines with one another to ensure consistency across the board.
Contact VerriBerri
So, is working with a PPC ads agency worthwhile? The answer is a definite yes! Get in touch with our marketing experts on 01376 386850 or click here to find out how our PPC experts can help take your business to the next level.