A wedding is often the biggest event of someone’s lifetime and with so many different things to consider, an event planner is a must-have. Alongside this, you also need someone to provide music, a caterer, a photographer, the list is endless! Given that this industry is estimated to be worth £14.7 billion in the UK alone, competition is rife. As such, marketing for weddings is vital if you want to be seen.
As if oversaturation wasn’t a big enough problem, it’s estimated that people are now spending less on their weddings in 2023. Statistics show that the average ‘big day’ costs around £25,000 but given the current cost-of-living crisis and inflation, many people will find that they need to strip back. With demand for more niche areas of the wedding sector diminishing, exposure is crucial for business survival.
Social Media Marketing for Weddings
No matter what part of the day you specialise in, be it cake making or makeup artistry, a social media presence will transform your business. This form of marketing has a plethora of benefits, from improved customer service and reputation, right the way through to increased visibility, credibility, and word of mouth.
Instagram, Facebook, and TikTok are likely going to be the most profitable platforms for those of you in the wedding industry, giving you the ability to visually showcase your skills. When looking for brands within this sector, people are likely to turn to social media first. It’s up to you to make sure that when they do, you’re easily found!
Social Media Advertising
Whilst populating your feed organically is crucial, this can take some time to do. What’s more, you’re unlikely to see immediate results. If you who are in need of quick progress, social media advertising will give you an initial boost.
When set up correctly, social media adverts can be incredibly lucrative. Working with you, our team will help you to produce media for these adverts in the form of videos, graphics, or images. From here, we can then begin with setting up your ads and targeting these to reach the right people.
Search Engine Optimisation
Social media and a quick Google search are the two main ways people will typically find wedding suppliers. But with the market oversaturated, it can be difficult to allow your website stand out among your many competitors. Nonetheless, it has never been more vital.
For those of you who are looking for ways to build website visibility, SEO is undoubtedly the best long-term technique to use. This marketing tool can be tricky to wrap your head around, but essentially involves better aligning your current site with search engine algorithms. In doing so, you’ll become more favoured and ultimately begin ranking higher for relevant search terms.
Due to its technical nature, a lot of businesses tend to outsource their search engine optimisation to an agency. Our specialist content team know all the tricks in the book, helping you to optimise your website to the highest degree. From creating SEO-friendly content to building backlinks, we can help with every aspect. We can even help you to run lucrative Google ads alongside your campaign!
Influencer Marketing for Weddings
Ever consider influencer marketing? There are millions of content creators out there and among these individuals, thousands will be planning their big day. As such, there is great scope for collaborations and exposure through this medium.
When you work with VerriBerri on your influencer campaign, we will utilise our contacts to secure high-quality collaborations with creators who have an engaged and interested audience. What’s more, we will manage the process from start to finish, leaving you to focus on what you do best!
Networking
In addition to digital marketing, it’s important that you’re also spending time networking and building connections. Appearing at wedding fairs is a quick and easy way to spread the message about what you do, whilst showcasing your skills and personality. It’s an opportunity to make a lasting impression.
When attending these events, however, you’re likely to require some marketing materials to help you on your way. Be it a business card, leaflets, or roller banners, our graphic design team can really help you to capture your brand ethos!
Who Are VerriBerri?
VerriBerri are a multi-award-winning marketing agency, based in Essex. Our UK team work with a vast array of clients across multiple industries, with a speciality in marketing for weddings. What’s more, as a full-service firm, we can provide support across a range of promotional areas.
Our team is split into dedicated departments specialising in:
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Social media marketing
- Public relations (PR)
- Influencer marketing
- Crisis management
- Graphic design and branding
Contact Us
The truth is, your marketing approach can be tricky to perfect – especially if this isn’t your specialty! Nonetheless, this doesn’t make it any less important.
For more information about our packages and support with marketing for weddings, get in touch with our team today. Click here to fill out our contact form or give us a ring on 01376 386 850!