Looking for credible, trustworthy, and innovative SEO copywriting experts? Based near Chelmsford in the UK, the team here at VerriBerri have exactly what it takes to boost your websites performance.
Our team have 13 years of experience working with brands from every industry. From pet, beauty, and aesthetics brands, right through to the fintech and construction sector, we have copywriters on hand to help everyone. Not only this, but where needed, we can also help with other aspects of your marketing strategy too. Our team are passionate, creative, and multi-award-winning! What more could you ask for?
What is SEO copywriting?
Copywriting is the act of creating marketing materials for your website, such as blogs and landing pages. This also includes your actual website copy, for example, the text on your homepage.
The content written by a copywriter will help to bulk out your website and give potential customers more information about your brand. Getting your site up to scratch should be a huge priority to businesses. This is what persuades visitors to make a purchase or enquire about your services.
Does my website need a blog?
Yes, in answer to your question, your website does need a blog.
Blogs give businesses the opportunity to answer questions that may be typed into Google. In addition to bolstering your SEO strategy, this also allows brands to build their credibility. Furthermore, it allows you to improve the end user journey and overall experience of your website.
SEO brings a multitude of benefits to businesses willing to invest in search marketing. These include:
- Increased website clicks and conversions
- Improved sales and revenue
- Boosted company recognition
- A head start against your competitors
- Greater authority within your market
How do you optimise your content?
There are lots of different ways you can optimise your content. Although time-consuming, these can have an astronomical effect on your business. What’s more, they’ll also make your website more lucrative too!
Below, we’ve shared some of our top tips as copywriters, helping you to see a better return on your investment:
Watch your word count
As SEO copywriting experts, we know that word count plays a huge part in overall site health. When writing content of any kind, short and sweet just isn’t going to cut it. Instead, it needs to have a bit of length to it.
The optimum length of an optimised blog is currently between 1,500-2,000 words. This being said, posting shorter excerpts more regularly will also work. As you can imagine, whichever route you choose to go down, it’s going to be timely. It’s for this reason that so many businesses outsource this to a professional agency like VerriBerri.
Writing meta descriptions
When uploading any new content to your website, it’s vital that you don’t skip past the section for meta descriptions on the back end. These are the small snippets of text that appear under a search result on Google. When done correctly, they should provide an insight into what topics the content discusses. In order to rank highly, this is a must-have.
In addition, adding alt-tags to the images on your website will help improve the accessibility of your site. Not to mention, this will also have an extremely positive impact on your SEO too!
Choosing your keywords
A keyword is any popular phrase that is commonly typed into Google by your target audience. There are lots of different tools available that can tell you the types of things people are looking for. Once identified, these terms should be used throughout your content. Keywords tell Google what your blog is about and whether it is relevant for a specific search.
Cutting out any waffle
When you’re trying to reach a word count, it’s easy to find yourself waffling on. When it comes to SEO, however, if something can be said in less words, it needs to be. Google’s algorithm won’t favour your website if your sentence lengths are too long. Equally, you also don’t want your content to be too blunt or ‘stop-starty’. Finding a good balance is key.
Switching up your layout
Big chunks of text with no breaks can be daunting. When consumers are met with these, they will often click off without further investigation. To combat this issue, it’s important that your blogs, landing pages, and website copy are broken up by images, subheadings, and bullet points. Where possible, it’s also beneficial to include videos and infographics too!
Do I need an SEO copywriting expert?
The work of copywriting experts is vitally important. Nevertheless, it’s easy to overlook the work of specialist content teams. In actual fact, however, creating SEO friendly copy, blogs, and landing pages can be demanding. This is especially true if writing isn’t something you’re overly passionate about. With this in mind, outsourcing this task to an agency is not only more efficient, but it’s also often cheaper too.
Learning SEO processes takes time. Similarly, with the algorithm constantly changing, copywriters are often having to retrain and change their tactics to align with Google’s new requirements. Unless you have the budget to invest in a search marketing specialist with years of hands-on experience, it’s time to consider an agency.
At VerriBerri, our content team are dedicated to helping our clients climb the ranks on Google. If you’re struggling to find time in your busy schedule to write copy for your site, we can help! What’s more, we’ll also optimise this using the most up-to-date techniques.
Contact our SEO experts
Interested in having a chat? Got a couple of questions about SEO copywriting you’re keen to have answered? Our friendly team would love to help!
Get in touch with our business development team by clicking here. You can also reach a member of our team on 01376 386 850 or by emailing us on [email protected].