Thinking about investing in PPC services but not entirely sure what you’re signing up for? You’re not alone. Pay per click (PPC), also known as Google ads, can feel like a minefield when you’re not familiar with it. It’s for this reason that so many people look at outsourcing this portion of their strategy to specialist PPC agencies like VerriBerri.
So that you have a better understanding, however, let’s walk you through the ins and outs of PPC, why businesses (big and small) are investing in it, and most importantly, how our PPC agency in Essex delivers exceptional results! Whether you’re looking to launch your first campaign or want to optimise your current efforts, keep reading.
What Are PPC Services?
PPC is a form of search engine marketing (SEM) and offers instant visibility. When done correctly, PPC allows you to target your exact audience based on search behaviour, demographics, interests, and location. But it’s important to remember that successful campaigns don’t happen by chance. That’s why outsourcing paid advertising to a PPC agency is always advised for optimum results.
Why Do Companies Invest in PPC Services?
PPC is one of the fastest ways to drive high-quality traffic to your website. With a well-structured campaign, you’re reaching people actively searching for what you offer – they’re already halfway down the buying funnel. Whether you’re a small business looking to get noticed by your local community or an eCommerce brand wanting to boost conversions, PPC is a scalable, measurable, and effective way to grow.
But just like any digital marketing effort, it needs a solid foundation and ongoing optimisation. That’s why working with an Essex PPC agency like VerriBerri gives you the upper hand.
Our PPC Services: How It Works
If you’re considering working with us, here’s a transparent look at how we deliver our Google Ads services to our clients:
1. Discovery Call
First of all, we need to get to know you and your business. By scheduling a discovery call, we’ll able to ask you questions about your goals, budget, target market, and any previous PPC activity. This step allows us to understand where you’re currently at and, more importantly, where you want to be.
2. Proposal
Following the discovery call, we’ll send you a bespoke proposal tailored to your needs. It will include strategy recommendations, cost breakdowns, timelines, and the next steps. Every client we work with has unique goals, and the strategy we suggest will always reflect this.
3. Scope of Work
Once the proposal is approved, we’ll move on to drawing up a Scope of Work, which is essentially the agreement. This document outlines what you can expect from us and what we’ll need from you to get started. It’s our way of making sure we’re all on the same page.
4. Campaign Set-Up on Google Ads
Next, our PPC experts will carry out comprehensive keyword research, write compelling ad copy, advise on conversion tracking, and structure your campaigns to ensure you’re set up for success from day one, all whilst aligning our approach with your chosen ad budget.
5. Regular Monitoring
Once your campaign is live, our work doesn’t stop there. We monitor your account daily – tweaking bids, testing ad creatives, pausing underperforming keywords, and doubling down on what’s working. This hands-on approach helps us make the most of your budget and optimise your campaigns for the best results.
6. Monthly Reporting
At the end of each month, you’ll receive a report that breaks down performance. We’ll talk you through what we’ve been focussing on and what we’re planning next.
Why Choose Our PPC Agency in Essex?
What sets VerriBerri apart is our strategic thinking, consistent optimisation, and transparent communication. When you work with us, you’re not just instructing us to carry out PPC services – you’re investing in a team who genuinely care about your growth.
Whether you’re after more leads, more sales, or more visibility, we’ve got the tools, knowledge, and track record to deliver genuine results.
Ready to Work with Our PPC Experts?
If you’re looking to partner with a PPC agency in Maldon that takes the guesswork out of online advertising, we’d love to chat. For more information on our PPC services, click here to fill in our contact form and a member of our business development team will be in touch!