The days of flicking through the Yellow Pages for a local builder are long gone. As you’re probably well aware, nowadays, many of your customers are online and whether you like it or not, your construction business must adapt. With over a decade of experience in the industry, our dedicated construction marketing specialists know how to make your company stand out against your competitors, making you busier than ever.
Digital vs. Traditional Marketing
Whilst digital and traditional marketing share a considerable number of similarities, there is one key difference between them: how they reach your audience. Digital marketing uses online methods to promote your business. This may include social media, your website, and online publications. Meanwhile, traditional forms of marketing involve print media such as newspapers, magazines, brochures, and billboards. When it comes to the construction industry, both types of marketing are can be beneficial for brand awareness. This being said, the digital approach is definitely where you’ll see the greatest ROI.
Our Marketing Services
As a full-service multi-award-winning marketing agency, VerriBerri offer a wide range of bespoke services that are tailored specifically to your business. There is no one-size-fits-all approach when it comes to marketing any brand. Your strategy must consider your individual, unique requirements including your budget, audience, and what you’re looking to achieve. This is where our construction marketing specialists excel!
Our services include:
- Search engine optimisation (SEO)
- Pay-per-click (PPC)
- Social media management
- Public relations (PR)
- Branding and graphic design
- Influencer marketing
- Event management
Building A Strategy for Success
Knowing where to start can often be the hardest part when it comes to marketing. If your current strategy isn’t seeing the return on investment (ROI) that you’d hoped for, then it might be time to consider a new approach.
Whether you’re outsourcing or performing your marketing in-house, it’s essential that everybody involved is on the same page and has clear direction. Moreover, from a business perspective, the strategy details the potential for growth and further development; meaning business owners can clearly see a reason to invest.
What does a marketing strategy include?
- Your budget and how this will be allocated across different marketing techniques that are best suited to your brand.
- Your SMART (specific, measurable, attainable, realistic, and time-based) goals and what you’re looking to achieve from your marketing efforts in both the short and long term.
- Your target audience and research into their wants, needs, and best methods of communication to resonate with them at personal level.
- And much more!
Marketing For Construction Businesses
As a specialist digital marketing agency for the construction sector, our extensive, first-hand experience sets us apart. Below are the techniques that our construction marketing specialists would strongly recommend for any business within the industry:
Search Engine Optimisation (SEO) For Website Traffic
Most people seek recommendations from family and friends or look online when it comes to finding a contractor. The first option is self-explanatory. If you do a good job, then people are likely to recommend you. The second option, however, is far more technical.
In order to boost online visibility, businesses need to carefully optimise their website to increase their ranking on search engines like Google. This process is known as search engine optimisation (SEO) and it’s one of the best organic ways to improve your drastically improve website traffic, ultimately leading to more enquiries.
In order to rank higher on the search engine results page (SERP), you need to align your website with Google’s algorithm. For more information about our SEO services for the construction industry, click here.
Did you know that one of the most effective ways to boost your SEO value is by adding a blog page to your website? Like this one! Your content can’t just include any old jargon, however. Your blogs need to be uploaded consistently in an SEO friendly manner, providing value to the reader.
Pay Per Click (PPC) For Online Visibility
Another form of search engine marketing (SEM) is Pay Per Click (PPC). This is a non-organic method that uses Google Ads to direct quality leads towards your website. It allows you to use keywords to target specific audiences, whilst only incurring costs when people click on your advert.
PPC involves two types of ads: search and display. Search ads are shown at the top of the results page when somebody searches for your associated keywords. On the other hand, display ads are found on other websites, allowing you to take advantage of their audience.
Social Media Management for Building Relationships
No matter the size of your company, social media marketing can be a powerful tool for any construction company. After all, with over 57 million active social media users in the UK, this is a technique that you don’t want to be missing out on!
An organic social media strategy focuses on building relationships and connecting with customers, whilst showcasing your true personality and encouraging customer retention. On the other hand, paid advertising is a fantastic way to improve brand awareness, reach more people, and encourage conversions.
Paid social activity is used to share content with a specific target demographic and those who are searching for relevant services. However, it’s important to remember that every platform is different, attracting different audiences. For example, Instagram is more focused on visual and B2C content, whereas LinkedIn is the best platform for professional networking and B2B operations.
Our construction marketing specialists recommend using both organic and paid ads across social media for optimum results, where budget allows.
Public Relations (PR) For Generating Exposure
Public relations (PR) involves being featured in popular press outlets with established audiences to promote your company. This includes being mentioned on the radio or TV, as well as being featured in newspapers, magazines, and on podcasts. This helps to spread your message far and wide and generate exposure to boost your authority and credibility.
When you partner with VerriBerri, we seek opportunities with journalists on behalf of our clients. Our dedicated team are responsible for creating the necessary materials for your campaign and securing exposure for your brand through our long list of valuable connections.
Contact Us
If you’re interested in working with our construction marketing specialists, get in touch with us today! Call us on 01376 386850 or click here to speak with the team directly.