As construction marketing consultants, we understand just how saturated the market is. No matter whether you’re appealing to a B2B or B2C market, the competition is rife. With this, the invention of the internet has only escalated this problem. Having said this, there’s no reason why you can’t still be striving for excellence. The easiest way to help give your business a boost is through re-evaluating your marketing strategy. By working collaboratively alongside a team of professionals in this area, you’re guaranteed incredible results.
At VerriBerri, we have been construction marketing consultants for over a decade. During this time, we have helped to better establish our clients within their industries. As well as this, we have been able to assist with their growth through going above and beyond what was expected of us.
Where to Start
Before deciding which areas of marketing will benefit you the most, you first need to have a good understanding of your target audience. For example, are you trying to reach other businesses or the general public? This will have a big bearing on where you go with your strategy so knowing this is vital.
As construction marketing consultants, it’s our job to handle this for you. Once we have a better knowledge of your target demographic, we’re then able to apply our prior knowledge of consumer behaviour. From this, we can then begin developing your bespoke, tailormade package. This will take into account the above combined with your company ethos and budget restraints.
Online Networking
No matter your age, everyone is able to access the world of social media. Quite frankly, if you’re able to resist the temptation, we salute you. As time goes on, these social platforms have become a comfort blanket for many. They offer the perfect place to escape to, no matter whether you’re trying to relax at home or commuting to work. Equally, social media platforms have just as big of an impact in business as they do in our everyday lives. From networking with other businesses to even selling from them, social media is well ingrained in everything we do.
As we mentioned previously, your target audience is going to impact certain areas of your marketing. Social media especially. For those of you trying to target the general public (B2C), Facebook would be a great place for you to market your services. Although it used to be a much younger platform in its former days, the age demographic has shifted in recent times. Typically, users on this site are now within the age range of 25-34. As well as this, many of the older generations also utilise the platform frequently. Given that this is in line with your target demographic, Facebook is likely to become your best friend.
Comparatively, for those of you tapping into a B2B market, you’re more likely to benefit from posting on LinkedIn. Created in 2002, LinkedIn was built specifically for businesses to network with other businesses. This serves as the perfect place to reach the correct people and those who are looking for your services. Through this, you’re able to build solid connections and grow your business.
Gaining Traction in the Press
Public relations are one area of marketing that people often shy away from. With journalists changing their mind on articles frequently, it can be quite an unpredictable market. Despite this, as construction marketing consultants, we understand just how much of a key part it can play. Having had many a company come to us with bad past experiences of PR, we decided to put our guarantee in place. This way, as the consumer, you’re protected. If we’re promising you, we can achieve something, it’s because we know we can. Our PR guarantee allows our clients to be confident in our ability to deliver.
Like social media, the route you take with PR is also going to be somewhat affected by your target audience. B2B companies have the wider variety of choice and should be targeting both big mainstream names as well as construction specific publications. Meanwhile, B2C construction firms will see the biggest ROI from established outlets.
The reasoning for the above seems fairly self-explanatory. However, for those of you unaware, allow for me to develop on my points. Mainstream outlets such as The Sun have a huge reach. In fact, their readership levels have reportedly hit 33.3 million adults now they have developed their online version. This means that articles published here are going to touch people from all walks of life. This is the perfect fit for both B2C and B2B companies.
In comparison, industry specific media outlets also have large, established audiences. Where this differs however is with the type of people reading them. Commonly, people working within the construction industry will read these types of publications. The more your name appears, the more memorable you’re going to become. This will result in more custom for you down the line.
Improving Your Ranking
When looking for anything these days, it’s rare we don’t reach to use the internet. With Google having their algorithm in place for so long, we’ve become used to finding the answers we need within the first few options. This is because Google work hard to suggest only the most useful information to us.
Essentially, the algorithm is a set of criteria built to indicate attributes which determine how helpful a website is. For instance, whether they’ve been optimised for mobile viewing and the readability of content. Where things become difficult, however, is with the fact that as businesses, we’re not told the criteria. This means that in order to rank better, you need the combined knowledge of a skilled and experienced team. Doing your SEO on your own will likely result in more harm than good. If you’re looking for help in this area, look no further than VerriBerri.
Contact Us
If construction marketing consultants are something you think you’d benefit from, we’d be happy to get involved. For more information on our individual skillsets and how these can benefit you, why not get in touch? To do so, you can contact the office on 01376 386 850 or click here to be redirected to our contact form.