If you find yourself searching for ‘I need a digital marketing agency in Essex’ and have landed on this blog post, you’ve come to the right place!
Finding the right agency for you is an important decision, and not one that should be made quickly. Gathering proposals from a range of sources is advised, as finding a team who understand your vision is crucial.
In this blog post, we help to make the decision of appointing an agency more palatable. We discuss why a professional team is important, what to look out for, the different types of marketing, and the many benefits of carrying out dedicated marketing activity for your brand.
Want to grow your business but don’t have the time to read this blog post in full? Click here to get in touch with our team!
I Need a Digital Marketing Agency in Essex
There are lots of reasons you’re right to be thinking ‘I need a digital marketing agency in Essex’. For your strategies and campaigns to be as optimised as possible, expertise in the marketing landscape is crucial. What’s more, outsourcing this project is often far more cost-effective than hiring in-house. When you work with VerriBerri, you don’t need to worry about paying out for holiday or sick leave (or find cover during these periods!)
In addition to cost efficiency, working with an agency also takes the burden off your shoulders as a CEO. When your business is your baby, it really is a labour of love. This being said, you can’t always do everything. If you have the budget to pay for a digital marketing agency in the UK, doing so will allow you to ensure you aren’t spreading yourself too thinly. Working with the VerriBerri team allows you to refocus on what you do best.
Last but by no means least, working with an agency like ours will also help boost your ROI. Our experts are always on top of the latest SEO updates, social media trends, and hot stories within the press. This means we are able to capitalise on what’s popular, ensuring you get a piece of the pie!
What to Look for in an Agency
There are lots of things to look out for when choosing the right agency for your brand. At the end of the day, you’ve worked hard to get your business to where it is today and it’s important the team you work with understand your long-term vision.
Here are the top 4 things to look out for when speaking to agencies…
- Contract Terms. When you work with a credible agency, a contract for the partnership should be supplied. Within this, contract terms and length should be explained. Make sure you are happy with these before signing. Some agencies, specifically those in London, tend to tie clients into lengthy contracts.
- Communication. Think of your marketing agency as an extension of your in-house team. Communication is an important part of any working relationship. When going through the process of getting a quote, make sure their communication levels are adequate. If they aren’t, this could cause issues down the line.
- Understanding. As we mentioned above, finding a team who understand your vision is crucial. At the end of the day, no marketing team can build a strong campaign without understanding your business. If you feel an agency isn’t as excited about the partnership as you are, this may be a sign that you aren’t compatible.
- Cost. Marketing is an ongoing cost, not a short-term outgoing. This should be considered when you are receiving proposals and budgeting for your campaigns. Do remember, however, that cheaper doesn’t always mean better. It’s important an agencies costs align with your budget but do be wary if an agency is charging drastically lower than others in the same area.
The Different Types of Digital Marketing
Digital marketing, unlike traditional marketing, is an organic way for brands to market themselves online. There are lots of different ways this can be done, with the most common techniques being:
- Social media marketing
- Search engine marketing
- Online press (digital PR)
- Advertising (PPC & social media ads)
- Email marketing
What areas you choose to include in your strategy will be heavily dependent on your goals, budget, target audience, and the resources you have available to you. When you work with a digital marketing agency in Maldon, like VerriBerri, we can help guide you down the right path with your organic promotion.
Digital Marketing: The Benefits
Digital marketing services bring a multitude of wealth to any business willing to invest in their strategy. Let’s explore some of the biggest benefits…
Exposure & Visibility
Social media sites and Google have the ability to reach large audiences. As such, campaigns on these platforms are sure to boost your exposure among new markets. What’s more, when you work with our communications team, we will only target publications that have a large and engaged audience. Working with our team will bolster your visibility, allowing you to get ahead of your fellow competitors.
Credibility & Trust
The more positive content your brand shares, the more consumers have to base their opinion on. Providing your campaigns hit the mark and resonate with the right people, you’re able to build on your relationship and create a sense of trust. Producing informative campaigns that address consumer pain points is key. This will help to bolster your credibility and position your brand as an expert in its field.
Growth & Sales
Although online marketing campaigns are typically a lot subtler than digital advertising, at the end of the day, the end goal is to make sales. Including Calls to Action (CTA) within your content is the perfect way to encourage people to enquire or make a purchase. The campaigns run by our talented team here at VerriBerri are innovative and well-rounded, allowing us to enable sustainable growth for your brand.
Why Is a Strategy Important?
If you find yourself searching for ‘I need a digital marketing agency in Essex’, the first thing most specialists will tell you is that you need a strategy. Whilst it is possible to carry out marketing without a plan, taking this first step will allow you to build strong foundations. In doing so, your campaigns are likely to be much more lucrative.
Your strategy should act as your plan of action. It allows everyone who is working on your marketing to understand the goals, when tasks need to be completed, and how you will meet your targets on time. It should be flexible enough to welcome change, but static enough that it can be implemented over time.
There are lots of different components you should consider within the strategy building process. From carrying out competitor research to identifying your routes to market, the process can be time consuming. It’s for this reason that working with specialists on this project is advised, where your budget allows.
How to Measure the Impact of Your Campaigns
A huge benefit of digital marketing vs traditional methods is its measurability. What’s more, when you work with our team, we’ll produce regular monthly reports that showcase our results.
Social Media Analytics
Providing you have a business account on the likes of Instagram, X (Twitter), TikTok, LinkedIn, or Facebook, you’ll have access to the platforms analytics tool. This can be really handy, providing you know how to analyse the results.
Some of the most commonly tracked metrics include:
- Reach (of your account and individual posts)
- Engagement rate
- Growth in followers
- Follower demographics (location, age, gender etc.)
- Impressions
Our team will use the data collected to adapt our approach month on month. We’ll put a particular focus on assessing what kinds of content your audience respond best to. We’ll also look at when your followers are most active so that we can ensure we’re posting at optimum times.
Google Analytics
Google Analytics (GA) is a great platform for tracking your websites performance and SEO results. There are lots of different metrics you can pull from the site, such as:
- Number of site visitors (total and new visitors)
- Number of sessions
- Average engagement time per session
- Bounce rate (for your site and individual pages)
- Best performing pages
- Traffic sources
Although Google Analytics isn’t the most user-friendly platform, once you know your way around, the data is invaluable.
Semrush
At VerriBerri, we invest in the very best platforms to track our clients progress so they don’t have to. Semrush is an indispensable tool that we use to gain a deeper insight into how our client’s sites and campaigns are performing, as well as what their customers are doing. We can track how your rankings are moving month on month and also carry out analysis on others in your industry to see what keywords they are targeting and where they are positioned. As you can imagine, this is game changing for our campaigns.
Coverage Books
Platforms such as Coverage Books are the best way to track PR coverage and how many people have seen your article. Although these stats are estimates, they do tend to be fairly accurate and give you an idea of the scale of your campaigns. Anyone can have an account on the platform, however a subscription can be costly. By working with an agency like VerriBerri, this is one less cost to pay out for.
Who Are VerriBerri?
VerriBerri is a multi-award-winning marketing agency in Essex, with offices along the River Blackwater in Maldon. Operating within the industry for over 15 years, we have now grown our team to 10 specialists. Split between multiple departments, we have supported hundreds of businesses in building and implementing their growth strategy.
Our key departments include:
- Graphic design
- Content Marketing (Email Marketing & SEO)
- Social Media Management
- Communications (PR)
- Digital Advertising
What Industries Do We Specialise In?
During our time in the sector, we have helped a plethora of businesses across a variety of industries. With this in mind, we are confident that we can help any brand that approaches us. This being said, there are a few key industries where we have particularly high levels of experience. These include:
A FTSE 100 company specialising in petrochemical data, a local antiques dealer, and well-known timber merchant, BrooksBros, are just a handful of our long-term clients. This showcases the diversity in who we work with and how our experts really can turn their hand to any project.
Whether you’re a small start-up, a local business, or a multi-national conglomerate, we are well equipped to build and execute a strong and lucrative strategy on your behalf.
Want to hear more about our success stories? Click here to read some of our case studies.
Contact Us
If you’re telling yourself ‘I need a digital marketing agency in Essex’, it’s probably about time to start enquiring with some. If you like the look of our team and would like more information about working with us, get in touch today! You can reach us by clicking here.