Did you know that 57% of UK households have a furry friend? Due to this, the pet industry is thriving, and competition is at an all-time high. This means that targeted marketing for the pet industry is essential if you want to make a positive impact in this vast marketspace and see a greater ROI.
As a specialist pet marketing agency, our team are true animal lovers and are passionate about creating bespoke campaigns for every kind of pet business. Whether you run a pet food shop or offer designer pet collars, we can help!
There’s no doubt about it, the market is huge, and you many businesses struggle to make a name for themselves. Get in touch with our experts today to help you get the recognition that you deserve.
Pet Brand Marketing Services
Established in 2009, VerriBerri have offered marketing services for countless pet brands over the years. Our experts collaborate with every one of our clients to build innovative and bespoke campaigns to help your business reach success. When it comes to building a marketing strategy for pet brands, we would recommend the following techniques…
Marketing Strategy
First things first, you need to have a solid strategy in place when it comes to marketing for the pet industry. This is essentially a plan that outlines all upcoming marketing efforts and helps everybody involved to stay on the same page. It should include several things; including who your target audience is, your budget, what you’re looking to achieve as well as the marketing techniques that you’re looking to implement. You should also remember to research your competitors to find out what’s working for them and which areas you can avoid or need further improvement.
It’s important to remember that marketing strategies should be updated regularly depending on the performance of your campaigns. If one method isn’t performing as well as expected, then you will need to be flexible by adapting your strategy accordingly.
Social Media and Influencers
Social media marketing should be at the forefront of every pet brand marketing strategy to connect with your audience. It’s a fantastic way to improve your online presence and reach more people. Plus, who doesn’t love seeing cute dogs and cats? When you have such photogenic models, social media is a must.
Once you have your social media strategy up and running, it might be worth working with influencers to help establish your authority in the industry. Many pet-related bloggers and influencers have thousands, or even millions, of loyal followers, so a collaboration or partnership could be highly beneficial for your brand.
When it comes to marketing for the pet industry, Instagram is one of the best social media platforms to use. With over 34 million active users in the UK alone, it’s becoming extremely popular amongst marketers. The wide range of content formats allows you to create posts and reels that can help you stand out from the crowd and make a lasting impression on your customers.
Instagram also has an in-built analytics tool that allows you track your campaign’s performance with ease. This helps you to optimise your social media approach and create content that truly resonates with your target audience.
Public Relations
Public relations (PR) is an essential part of marketing for the pet industry. It’s a great way to gain exposure for your brand and build trust amongst a broad audience. It involves promoting your brand through existing platforms by being featured on the TV, radio, podcasts, or in newspapers and magazines.
Ideally, these articles should include backlinks to your website to improve your credibility with your readers. However, it can be difficult enticing journalists to submit your articles to national publications. This is when working with a specialist PR agency, such as the team here at VerriBerri, can come in handy! We’re able to connect with journalists to seek opportunities as well as create materials on your behalf.
Search Engine Optimisation
If you have your own website, then search engine optimisation (SEO) is crucial if you want to support the longevity of your business and improve your website traffic. This is an organic form of technical marketing that involves streamlining your website to Google’s algorithm to rank higher on the search engine results page (SERP). This will help to improve your online visibility and boost your credibility within the pet industry.
One of the best ways to improve your website quality is through content marketing with blog writing. However, you can’t simply write about anything! You need to ensure your blog posts contain relevant keywords, are written in your brand voice, and include interesting topics to drive traffic towards your website most effectively.
Pay-Per-Click
As mentioned above, SEO is used to increase website traffic organically over a long period of time. In comparison, pay-per-click (PPC) is a non-organic search engine marketing (SEM) method that is ideal for short-term results. It’s best practice to invest in both SEO and PPC for the best possible results.
Here at VerriBerri, our PPC specialists use Google Ads to quickly boost our client’s enquiries. You need to have a good understanding of user intent, search volume as well as relevant keywords. Without prior experience and knowledge of SEM marketing, we would strongly recommend working with a digital marketing agency to avoid doing more harm than good.
Design and Branding
Your branding needs to be on point if you want to be distinguishable in this oversaturated market. This includes your logo, typography, colour scheme as well as your brand voice. Remember that it’s vital to remain consistent throughout all touchpoints to build familiarity and become more recognisable in this vast marketspace.
Contact Us
Here at VerriBerri, our experts specialise in pet brand marketing and offer our services on a case-by-case basis to help your brand become the leader of the pack! Get in touch with us today on 01376 386850 or click here to find out more about marketing for the pet industry.