Lots of businesses have found themselves struggling as of late, with running costs skyrocketing due to the recession. In fact, in 2023, 26% of organisations said they were likely to make redundancies. Moreover, 37% of businesses said they planned on reducing recruitment last year. With this in mind, it’s no wonder you’re on the lookout for a lead generation agency. This being said, could marketing be a better option for your brand?
In today’s blog post, we explore the main differences between marketing experts and a lead generation agency to help you to decipher the best route forward for your business.
Our Approach to Lead Generation
Here at VerriBerri, our approach to customer acquisition is organic. We utilise digital marketing channels, such as SEO, social media, and PR, to drive interest to our clients’ websites and generate inbound enquiries. Our methods supply brands with a non-invasive way to reach their customers that also builds character and relationships in the process. This is the main difference between a lead generation agency and a marketing firm like ours.
Typically, a lead generation agency will use cold methods to reach customers on behalf of their clients. Techniques include cold emailing and calling, for example. Whilst historically, these techniques have yielded good results, today’s consumer tends to respond better to organic and less-invasive methods in our experience. Although marketing may take more time than sending sales messages on LinkedIn, it is proven to be a more lucrative method.
85% of lead generation specialists say they sometimes get responses from key-decision makers. Meanwhile, 9% said they never get responses.
Our Services
As customer acquisition experts, we utilise tried and tested methods that really make an impact. Let’s break down a few of our core services:
Search Engine Optimisation (SEO)
Ever wondered how your competitors are dominating the search engine? Through strategic content creation and SEO, we can help your brand gain the recognition it deserves. Our specialists know how to boost your websites ranking, ensuring that your business lands in front of the right people, at the right time!
Click here to read our guide to understanding SEO!
Social Media
Think your business has a chance of going viral on social media? Not quite sure where to start with setting up your pages and populating your feed? Our social media team are specialists when it comes to social trends and building a following on these platforms.
Click here to see what our team get up to on TikTok!
Public Relations (PR)
Ever wanted to have your business featured in the press? Our communications team have spent over 15 years building their network within the journalism industry. During this time, we have made strong connections with a wide variety of publications across many niches. We’ve had our clients featured in the likes of Forbes, Cosmopolitan, The Independent, Women’s Health, SME News, and many more!
Click here to view our case studies.
Reputation Management
Whether it’s creating testimonials, applying for industry awards, or monitoring your reviews, our team ensures there’s no stone left unturned when it comes to shining a spotlight on your business. With over 15 years of experience in the business world, we know how valuable a strong brand persona can be!
Click here to read what our wonderful clients have to say about working with us!
Graphic Design
Our design team are talented, innovative, and forward-thinking. Working alongside the wider team, our designers assist each department with producing a variety of different assets and marketing materials for their campaigns. From social media graphics and leaflets, to business cards, branding, and product packaging, our graphic design specialists can do it all!
Get in touch today to request a copy of our graphic design portfolio!
Contact Our Team
Were you on the lookout for a lead generation agency? Has our blog post convinced you to try organic marketing instead? We’d love to chat!
Give us a call on 01376 386 850 to discuss your marketing options today! Alternatively, you can also click herefor our contact form. We can’t wait to hear from you!