If you have ever wondered, “what is graphic design?”, then you’ve come to the right place! Graphic design is the practice of composing visual elements in order to convey a message with an audience.
As a professional graphic design agency in the UK, we understand how crucial first impressions are for any business. With over 14 years’ experience within the industry, we have built a comprehensive portfolio featuring reputable names from across the globe. Regardless of your business sector, our expert team of designers can help you reach your goals and exceed your expectations.
What is graphic design?
When it comes to marketing, graphic design is vital, and it’s not something that should be overlooked. This visual communication is essential to engage and connect with customers on a deeper level. We come across it every day of our lives. From mobile apps to cereal boxes and shampoo bottles – all of these products incorporate principles of design to influence our perception and emotions.
What are the different types of graphic design?
If you’re still unsure about what is graphic design, then let’s take a look into some of the different elements:
Marketing and advertising
Since people tend to find visual content more engaging, graphic design helps companies to promote their services or products more effectively. This form of visual communication may involve posters, infographics, billboards, magazines, brochures, and many more. Design for marketing and advertising requires researching consumer habits and creating projects that speak to your target audience with the aim to sell or promote your services.
Visual identity
Visual identity, also known as brand identity, describes the relationship between a business and its audience. It’s how an organisation communicates with people via their personality, tone, and emotion. These elements of graphic design, including colours, imagery, shapes, and typography, act as style guidelines to create the recognisable face of a brand through consistency. This variety of graphic design may involve creating logos, business cards, and colour palettes or guidelines that can be applied across various media. Uniformity is key.
Website design
Website design involves planning the appearance, layout, and structure of your online hub. This process focuses on the visual aspects of a site, including the imagery, text, colour scheme, and graphic elements such as buttons or menus. However, this form of design doesn’t only involve websites, it can also include mobile apps or game interfaces.
Packaging design
Packaging is not only used to protect products or prepare them for storage, but it’s also a vital marketing tool. Graphic designers can help to develop concepts, mock-ups and create print-ready products. This requires expert knowledge of industrial design and the manufactural print processes as well as problem-solving skills and current trends.
Why is graphic design so important?
Now that you have a better understanding of what is graphic design, we can now delve into why it is so important for businesses.
It’s a known fact that approximately 90% of all information absorbed by the brain is visual, emphasising the requirement for good design. Furthermore, the human brain processes imagery at a rate 60,000 times faster than text, hence countless businesses are investing in graphic design.
Graphic design is an indispensable part of marketing and builds familiarity and trustworthiness whilst developing credibility. Essentially, it’s fundamental for enabling people to recognise your brand. In addition, graphic design can also help you to attract new customers and stand out against your competitors through unique and creative strategies.
First impressions are powerful
First impressions can either make or break an opportunity for your business, whether that be a new client relationship or sale. We’re all human and as much as we tend to deny it, it’s in our nature to quickly pass judgement when we come across something new. Research shows that we can develop an opinion within 0.1 seconds and that on average, 76% of these are accurate! In fact, studies suggest that 72% of consumers agree that product design affects their decision. Don’t let your brand’s image let your business down.
What do graphic designers do?
At VerriBerri, we have an in-house team of skilled graphic designers who offer all of the services described above. Whether you’re a start-up company or looking to improve your results this upcoming year, we’re ready to provide a helping hand!
Our expert team plays a critical role in supporting the longevity and success of your brand. Moreover, considering that most markets are becoming oversaturated, it’s now more important than ever to be distinguishable against the crowd. It’s our graphic designers who evoke familiarity and authority through elements of design that make your name recognisable.
In addition, to help in the long-term, we can provide unique and creative branding guidelines. These detail key characteristics of your businesses identity, such as your colour codes, typography, logo, and tagline. These standards are often missed by businesses, making it difficult to maintain a consistent brand image. Research suggests that having visual consistency improves revenue by up to 23%, so this is something that you want to overlook.
Other services
Strong graphic design and unique brand imagery lay the foundations for a solid marketing strategy. Unsure of where to begin with your communications campaign? At VerriBerri, we tailor our services according to your individual business, taking into account your values, wants, needs, and budget. Our professional team can also help you with:
- Social media marketing
- Search engine optimisation (SEO)
- Public relations (PR)
- Influencer marketing
- Pay per click (PPC)
Getting in touch
Still wondering ‘what is graphic design?” To find out more about our design services, please get in touch. Give us a call on 01376 386850 or click here to contact us directly. We look forward to hearing from you!