The landscaping industry is extremely competitive. With so many contractors out there, it can be difficult making a name for yourself. This is why marketing for landscapers is essential if you want to stand out against your competitors and make a lasting impact on your customers.
Here at VerriBerri, a marketing agency in the heart of Maldon, Essex, we have worked with countless construction and landscaping businesses over the years. Our experts work in close collaboration with you to fully understand your operation and create a bespoke campaign that resonates with your brand values.
Building a Strong Brand Identity
When it comes to marketing for landscapers, one of the first things to focus on is your branding. Choose a business name that reflects your services, as this will help people to form first impressions and remember you for future projects. Your logo should also be eye-catching and recognisable to stand out amongst the crowd.
However, arguably, the most important factor is being consistent. With uniformity, you can curate a strong brand identity that is recognisable at every touchpoint. From your website design, to business cards and vehicle decals, your brand image and voice needs to remain consistent to become more distinguishable for your customers.
Updating Your Website
The days of searching through the Yellow Pages for a local contractor are long gone. Nowadays, many of your customers are online, meaning your website needs to be in tip top condition if you want your business to succeed.
Your website serves as a central hub for online presence and communication. Here are several reasons why having a user-friendly website is essential for landscapers:
Showcasing Your Portfolio
Incorporating photos, videos, and details of your completed landscaping projects allows potential clients to see the quality and range of your work. With a digital portfolio, your audience can make better informed decisions as to whether they would like to invest in your services, or otherwise.
Sharing Customer Testimonials
Online reviews can make or break any landscaping or construction business. Negative reviews can have a detrimental impact on your company. However, you can take their feedback onboard and with a prompt and professional approach, your response can showcase your commitment to customer satisfaction. On the other hand, optimistic reviews provide proof of your expertise and can positively influence potential clients.
Providing Essential Information
Your website acts as a comprehensive source of information for your clients; including details about the services you offer, pricing information, business hours, and any promotions or special offers. This makes it easy for potential clients to gather the information they need quickly and effectively.
It also facilitates communication via contact forms, phone numbers, and email addresses, so that potential clients can easily get in touch with you. This interaction is essential for building relationships and converting enquiries into working projects.
Website Optimisation
On the topic of websites, you also need to ensure its well-optimised. Organic SEO involves streamlining your site to align with Google’s algorithm so that it ranks higher on the search engine results page (SERP). In turn, this helps to bolster your website traffic and improves your online visibility.
By optimising your website with relevant keywords and high-quality content, you can reach a larger audience and gain a competitive edge over your competitors. Local SEO is also an important part of marketing for landscapers. Creating and maintaining a Google My Business profile can help you to target potential clients looking for your services in their area and enhance your local search visibility.
Sharing Educational Content
Developing a blog page on your website allows you to share educational and informative articles, such as landscaping advice, DIY suggestions, and seasonal guides. Not only does this help to improve your SEO value, but it also helps you to build trust with potential customers and position yourself as an authoritative figure within your field.
Networking in your Community
Attending local business events, trade shows, and community gatherings is a great way to build connections and spread positive word of mouth for your business. Alternatively, you could sponsor a local sports team to show your support and get your name seen by a wider audience. These options are excellent ways to show people that you genuinely care and want to help the local people through your services.
Building Your Social Media Profiles
Whether you believe it or not, social media is a crucial part of marketing for landscapers. However, it’s important to choose the right platform for your business to see the best possible results. For example, Instagram is heavily visual, so it’s ideal for showcasing before and after shots of your building projects. Social media is a great way to visually present your expertise and actively interact with your target audience. It will also help you become more discoverable too!
Running Advertising Campaigns
Setting-up targeted pay-per-click (PPC) campaigns on Google can help to direct quality traffic towards your website and bolster your online presence. When set up correctly, your ads will only be shown to those who are interested in what you have to offer. Furthermore, you only incur a cost when somebody clicks directly on your advert.
PPC advertising also allows you to target specific demographics, meaning you can reach potential clients in your service area. This ensures that you’re not wasting any time or money displaying your ads unnecessarily.
Contact VerriBerri
Successful marketing for landscapers requires a multifaceted approach and it’s not a case of ‘one-size-fits-all’. Every construction business is different, so your approach to marketing should be diverse too.
Get in touch with our specialist construction marketing team on 01376 386 850 or click here to send us a message.