Many markets are oversaturated, meaning digital marketing for your brand is more important than ever before. This is why more and more business owners are working alongside a specialist marketing agency to stay ahead of the game. In order to do so, it’s important to review your Instagram analytics to help you further optimise your social media strategy for the greatest results.
Understanding Your Metrics
All good marketing decisions stem from data-driven insights. Fortunately, social media platforms, including Instagram, use tools to collect data about your performance. Understanding these insights is key if you’re looking to build a strong social media marketing campaign. Your analytics enable you to determine what is working well and which areas need further improvement.
Here are some of the most important metrics to track on your Instagram analytics profile:
Engagement Rate
The term “engagement” refers to when somebody likes, comments, shares, or reacts with one of your posts. When looking at the “engagement rate”, this considers how many people interact with your post in comparison to how many people see it in total. The engagement rate showcases how well your content is resonating with your target audience and whether it’s driving them to act. Plus, Instagram’s algorithm pushes your posts out to more people if it receives a high engagement rate – it’s a win-win!
Your engagement rate can be calculated using the following formula:
Engagements / Reach x 100 = Engagement Rate
Follower Growth
This is undoubtably one of the most important metrics that businesses focus on. After all, your number of followers has the biggest impact on organic reach and can help to establish your level of authority and trustworthiness (providing you haven’t bought your followers!). For reference, the average Instagram business account grows its followers by 0.98% per month.
Website Referral Traffic
If your main goal is to improve your ROI from your social media marketing efforts, then reviewing this metric is essential. You can include a link to your website in your profile bio to encourage visitors towards your website. Clicks will then be tracked in your Instagram analytics.
Number of Post Comments
The number of comments each post receives is a great indication of how your brand is nurturing relationships with your audience and building customer loyalty. A comment is much more personal and interactive in comparison to liking a post.
Why Are Instagram Analytics Important?
Instagram metrics are incredibly useful and will help you to understand your target audience and how to market your brand most effectively. You should regularly review your social media analytics to better understand the type of content your followers want to see more. This will help you get the most out of your time and effort. Believe it or not, social media is no easy feat!
Your Target Demographic
Understanding who your target audience is and the best way to communicate with them is critical. As such, Instagram analytics provides a breakdown into your existing audience demographics, including their location, age, and sex. This information plays a vital role when it comes to creating content that attracts your target market and provides solutions to their pain points. You want every piece of content to add value to your social media business page.
Instagram Marketing Strategy
If you’re carrying out marketing on Instagram, you want to avoid coming across salesy as much as possible. A hard sale can be quite off-putting for some people. Plus, the main objective of most social media campaigns is to build on brand awareness and foster a positive relationship with your target audience.
Considering that almost 70% of Instagram users are below the age of 35, you might need to adapt your marketing strategy to speak with your younger audience more appropriately. You need to use the right tone of voice and tailor your message to captivate your audience and inspire curiosity around your brand.
Who Are VerriBerri?
VerriBerri is a multi-award-winning marketing agency, based in the heart of Essex. Established in 2009, we know exactly what it takes to bring your brand to the forefront. We have helped countless brands over the years and take pride in helping our clients become market leaders. However, social media growth takes dedication, persistence, and creativity. It also requires a great level of consistency too.
As a full-service marketing agency, we also offer the following services:
- Public Relations – gain exposure in national publications.
- Organic SEO – improve your online visibility with an optimised website.
- Content Marketing – express your personality and build your brand’s character.
- Graphic Design – be distinguishable and stand out from the crowd with eye-catching design.
- Influencer Marketing – build trust among new consumers and expand your reach.
- Pay-Per-Click (PPC) – improve conversions and drive website traffic.
Contact Us
Do you want to grow your business on social media? Struggling to understand your Instagram analytics? We’re here to help! Give us a call on 01376 386850 or click here to speak with our marketing experts.