With over 1.5 billion monthly active users in 2023, TikTok is quickly becoming one of the biggest social media platforms. What’s more, TikTok for business marketing has proven to be incredibly effective for many of our clients. Afterall, it was the top grossing app in 2022!
Who Uses TikTok?
Whilst you may be sceptical about using TikTok for your business because it’s known for its Gen Z userbase, the app is becoming increasingly popular among young and middle-aged adults too.
It’s no surprise that the largest proportion of users are aged between 10 and 19 years old at 25%. However, over 50% of the user base is aged 30 years and over; with more than 20% of users between 40 and 49 years of age. Therefore, if your assumptions about the target demographic have prevented you from using TikTok to-date, then these figures prove that the platform’s audience is more diverse than you may expect.
Moreover, TikTok isn’t solely used for funny videos (although this is a popular category!). More and more content creators are sharing educational and informative posts to boost their online presence. No matter how big your brand is or which industry you specialise in, TikTok for business marketing is essential.
TikTok for Businesses
Here at VerriBerri, our experts are well-versed when it comes to building marketing campaigns across various social media platforms. Continue reading if you’re ready to set out on your business’ TikTok adventure!
Optimising Your Profile
First things first, you need to ensure your profile is optimised to authentically represent your brand as best as possible. Once you’ve set-up your business account, you need to update your profile with a bio, profile picture, and your website’s URL.
You need to choose a profile picture that visually portrays your business. It needs to be consistent with your branding guidelines and used across all your social media channels so that people can instantly recognise who you are and make the connection.
The bio is a short description about your business. Alternatively, you could use a catchy slogan or quote that aligns with your brand’s personality.
TikTok allows you to include one URL link in your profile. Depending on your marketing goals, you may decide to use a link to your shop page if you’re looking for conversions, or your home page if you’re looking for brand awareness, for example. You also need to ensure that the URL is recognisable and trustworthy to entice customers to click through.
Understanding Your Target Audience
One of the most important things to consider when it comes to TikTok for business marketing is your target audience. After all, the main reason that you’re using this social media platform is probably to connect with your customers and build a relationship with your audience. Therefore, you need to create content that they can resonate and engage with.
As mentioned above, TikTok’s user base is diverse. This means you need to research your specific target market and understand their behaviour, preferences, and pain points. However, the platform’s wide reach also allows you to reach new corners of the market and further develop your brand awareness.
Take Advantage of TikTok’s Algorithm
If you’re serious about using TikTok for your business, then keeping up to date with the latest trends is essential. What’s more, you need to understand how the algorithm works and use it to your advantage to improve your digital visibility.
Your main objective should be to create content that your target audience is interested in and wants to engage with. The more views and comments that your videos receive, the more often the algorithm will include your profile in more peoples “For You” page.
Another method is to include relevant and popular hashtags in your caption to boost your visibility to those who are searching for similar content. TikTok sounds also offers a great opportunity to allow your content to be found by those who are searching for a particular audio.
Partner with Influencers
The power of influential content creators should not be underestimated. Having the right influencer promoting your brand can drastically improve the visibility of your brand when it comes to TikTok for business marketing.
Influencers can reach thousands, if not millions, of loyal users at once. However, it’s important to collaborate with creators who resonate with your brand so that their viewers will also be interested in what you have to offer.
Use TikTok Advertising
Providing they’re set-up correctly, advertisements can be a great way to boost your ROI on TikTok. They must be targeted for your defined target audience with a realistic goal in mind.
With these factors in mind, you can then start to design your ads. You need them to clearly portray your message in your brand’s tone to make a lasting impression on your customers. Remember that ads require careful management to ensure they’re running as effectively as possible. This is why business owners invest in a TikTok agency to save both time and money on their marketing strategy.
Analyse your Performance
To ensure your campaign remains successful in the long term, you should use TikTok analytics tools to track your performance and determine which areas are working well and where needs further optimisation efforts.
The data allows you to measure engagement rates, hashtag reach, the number of views your videos have received, and more! Some software can even allow you to predict upcoming trends. This is hugely beneficial if you’re looking to stay ahead of your competitors. These insights can be leveraged to adapt your strategy going forward and optimise your content for optimum performance.
Contact Us
If you’re interested in using TikTok for business marketing, then you’ve come to the right place! Here at VerriBerri, we specialise in creating social media marketing strategies and have worked with countless brands over the years. Get in touch to find out how we can help you! Call us on 01376 386850 or click here to send a message to the team.