With TikTok being the second most downloaded app in 2022, it’s no wonder so many businesses are utilising this platform for marketing. It’s said that the outlet has now amounted over 1.60 billion users worldwide, with individuals spending around 22.9 hours on the app each month. With all of these stats in mind, the importance and value of a TikTok marketing agency is highlighted.
Reactive marketing
When it comes to social media, reactive marketing (RM) is key. As the name would suggest, this concept is where businesses (and influencers) quickly hop on trends. Utilising trending audio is one of the quickest ways to boost the reach of your TikTok. The same can be said for Reels on Instagram too. Although it’s always important to remember to put your own spin on things if you want to stand out.
When it comes to reactive marketing, this can be a tricky and time-consuming concept to implement. As such, when you work with a TikTok marketing agency, it’s important that they’re not planning too far in advance to allow for hopping on the bandwagon. Here at VerriBerri, we are a team of passionate, young creatives who very much understand the world of social media. As such, we can highlight key, relevant trends for your business to follow. What’s more, we’ll also tailor your captions in-line with your brand messaging and optimise them for reach.
Selling on TikTok
In addition to utilising TikTok as a marketing platform, brands are now able to set up a shop on the platform where they can generate sales. This provides brands with a new stream of revenue, which has been vital to many businesses particularly during the cost-of-living crisis.
In addition to selling directly through TikTok, research suggests that 50% of users have bought a product they’ve seen advertised or marketed on the platform. This is a staggering statistic and highlights the value this outlet can bring to your brand when used in the right way.
Advertising on TikTok
In addition to organic posting, you can also set up ad campaigns directly through the TikTok platform. These can be targeted to hyper-specific audiences, allowing you to reach every corner of your target demographic. Not only do adverts further brand awareness and online presence but they’ll also build desirability and generate positive word of mouth too. Research even suggests that 17.9% of all TikTok users over 18 will be reached by your advert (if correctly set up, of course.) Basically, they’re a win, win!
Here at our TikTok marketing agency, we have extensive experience in producing lucrative ads. We will create, set-up, and monitor these on your behalf, staying well within the confines of your budget. What’s more, we’ll also measure the results of each ad, implementing changes (where needed) to maximise ROI.
What does a TikTok marketing agency do?
If you’ve never worked alongside a marketing agency before, researching this possibility can be daunting. Placing your businesses reputation in the hands of an external team requires a lot of trust. As such, it’s important you find a firm who are well-aligned with your vision and ethos. Firstly, however, it’s important you have a good grasp of the roles of a marketing agency and what they are responsible for.
When you work alongside VerriBerri, we can be involved as much or as little as you like. We’re all about being flexible and adaptable to suit your individual circumstances. As such, we’ll work with you to find a happy medium.
Depending on your brand and its products, we can film, create, and upload TikTok content as you wish. Prior to starting with us, we will agree on a number of posts per week, carrying out comprehensive research on the best times to post and your target demographic.
Additionally, we will also carry out engagement within your community. In other words, we will like, comment, and respond to messages left on your TikTok videos. Not only will this boost your following on the platform, but it will also help you generate positive word of mouth and encourage website clicks. Everything you could need and more!
Our services
Here at VerriBerri, we are a multi-service agency. We help brands with every element of their digital marketing, aiding them in making their mark on the industry. Our services include:
- Strategy building
- Social media management
- Social media advertising
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Event planning and management
- Public relations & communications
- Crisis management
- Influencer marketing
- Branding
- Content marketing
- Consultancy
No matter where your business is in its lifecycle or what you’re looking for assistance with, our team are happy to help! At the end of the day, we’re dedicated to aiding you in making your mark and finding your voice. Seeing a brand succeed and knowing we played a part in that success is all we could ever ask for.
Contact our TikTok marketing agency
Interested in starting your TikTok journey? Want to boost conversions and pique interest within your market? For more information on working with the VerriBerri team, get in touch today. We’d love to hear more about your business and how we might be able to help!
You can reach us by clicking here, emailing us on [email protected], or by calling our Essex offices directly on 01376 386 850. We can’t wait to hear from you!