Every business needs to make a profit. To do so, you need to attract the right audience and convert visitors into customers. This requires an effective promotional strategy, which doesn’t always come cheap. This being said, the cost doesn’t entirely matter if you are seeing a large ROI. If you aren’t, however, here are some of the ways your business can save money on marketing…
4 Ways To Save Money on Marketing
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Grow Your Socials Organically
Social media is a great way to build relationships with your target audience and increase your brand awareness with little expense. What’s more, platforms such as Instagram and Facebook allow you to create targeted advertising campaigns that reach specific demographics. This means you’re not spending unnecessarily, as your content will only be shared with those who are interested in what you have to offer.
You can also spend time engaging with your community to build your online presence and establish trust with your target audience. If people can see that you’re genuinely invested in your customers, then they’re more likely to spread a good word about you and keep coming back for more. Remember, marketing isn’t only about bringing in new customers. It’s also about retention too.
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Automation
One way to save money on marketing is scheduling your social media and blog posts in advance. Using automation tools allows you to be more organised and prepare your content to ensure brand consistency. This way you can make sure it’s as good as can be rather than stringing something together last minute. This strategy also allows you to focus on daily business tasks.
Scheduling also gives you the freedom to upload content at times when you receive the best engagement rates, even if you’re unavailable. This means you can rest easy knowing that your posts have the best possible chance to be seen by your target audience when they’re most active.
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Optimise your Website
Your website often takes the spotlight when it comes to your online presence. This is why it’s essential that it’s optimised for maximum impact and to make a positive lasting impression on visitors. You want your website to be user friendly, eye-catching, and adapted for search engines to improve your digital visibility.
To optimise your website, you need to streamline the back end to meet the criteria set out in Google’s algorithm. This will help you to rank higher on the results page. You need to use relevant keywords throughout your website, ensure it’s mobile-friendly, and create high-quality content to make it easy for search engines to crawl your website.
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Work with a Digital Marketing Agency
Some businesses have their own in-house marketing department. Whilst this set up certainly has some benefits, there are also several drawbacks. Cost being a huge one!
Finding qualified staff to begin with, paying their salaries, providing the equipment, and forking out for annual leave, taxes, etc are all factors that need consideration. Overall, an in-house marketing team can be considerably more costly than working with an external agency.
Not only is outsourcing a great way to save money on marketing, but an agency handles a wide variety of clients. This means that they’re well-versed in a range of marketing techniques and have a solid understanding of what will work most effectively for your brand. After all, two heads (or more) are better than one! Here at VerriBerri, our specialists work in close collaboration to get those creative juices flowing and offer innovative marketing solutions.
Developing an Effective Marketing Strategy
An effective marketing strategy can be the difference between a profitable and successful business, and one that struggles to make ends meet. Through market research and understanding your target audience, you can ensure the right message reaches the right people at the right time.
Here are some key elements that should be considered when building a marketing strategy for your business:
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Target Audience
The first step is identifying who your target market is and their wants, needs, and pain points. Once you have a solid understanding of your target audience, you can create messaging that resonates with them and use marketing techniques to communicate with them most effectively.
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Marketing Goals
A plan is essential when it comes to trying to save money on marketing. If you have a strategy in place, then everybody involved knows what they’re doing and can stay on track to deliver the best possible results for your brand. Whether you’re looking for more website traffic or an increased engagement rate on social media, your goals need to be specific and measurable.
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Implementing Techniques
Once you have your objective in mind, you can determine the best way to communicate with your target audience for the best ROI. This may involve public relations, social media, blog writing, or paid advertising methods – the opportunities are endless! Then you can start to create engaging and valuable content for your customers. Not sure where to begin? Our digital marketing agency would be happy to guide you every step of the way!
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Measuring Results
As you execute your marketing strategy, it’s important to track your results. This allows you to determine what’s working well and which areas need further improvement. For example, if you’re striving for more sales, then you can measure your conversion rate from a pay-per-click (PPC) search campaign. On the other hand, if you’re looking for greater reach on social media, then you can track your followers over time and the number of impressions each post receives.
Contact Us
If you’re looking to save money on marketing, get in touch with our digital marketing agency. Call us today on 01376 386850 or click here to send a message to the team.