Based in Essex, VerriBerri is a leading marketing and creative ad agency providing support to businesses in need of a boost. We serve organisations across the globe, with direct experience among the US, UK, European, and Asian markets. Over the past 14 years, we have played our part in the success of thousands of companies. From those within the fashion and lifestyle industry, to fintech and construction brands, we have the tools to help you excel!
Over the past few years, the importance of social media ads has grown astronomically. What’s more, these are only becoming more and more lucrative too. This being said, knowing where to allocate your budget and creating the content for said advert can be tricky. If this is something you’re struggling with, it might be time to consider onboarding a creative ad agency.
What is a social media advert?
Social media ads are different to normal posts, as these usually take a more sales-driven approach. They are also typically uploaded via an ad manager tool, depending on the platform. Although adverts are paid for, you are able to target these to your desired audience using a number of metrics. From gender and age, to location, social media ads get your brand seen by the right people.
In addition to the traditional advertising method, you can also boost your posts to improve your brand awareness. This is where you essentially pay to elevate the reach of a certain piece of otherwise organic content. This method differs from a standard ad as these posts haven’t been created to be immediately salesy.
Social media adverts are popular among many businesses due to the plethora of benefits they bring. From increased visibility, to improved brand image, word of mouth, and sales, there is a lot to like about this method of promotion. Despite there being upfront costs involved, this really is a lucrative marketing technique.
The benefits of bringing in a creative ad agency
As a CEO, it becomes second nature to take on more responsibility as you go. This being said, you can’t do it all. Just like you need an accountant to deal with your finances, it also pays to bring in an agency to deal with your marketing.
Social media marketing requires a lot of time and as your business grows, will quickly become a full-time job. With this in mind, it’s not practical to go it alone. Not only do our team know exactly how to target your audience but we’re also bursting at the seams with unique ideas. This means we can produce content quickly and efficiently, taking a weight off your shoulders.
In addition to the above, as a creative agency in the UK we are always keeping up to date with the latest trends. This means that we’re able to jump on popular topics quickly, creating content that may go viral. We’ll help you to display your brands true personality, building your reputation and encouraging loyalty. People want to feel valued by brands and giving an insight into the day to day is a great way to build trust.
Unlike building an in-house marketing team, outsourcing this to an agency is often much more affordable. Bringing onboard external experts means you can avoid paying out for things like sick leave, training, and holiday. What’s more, here at VerriBerri, we have departments specialising in each element of marketing and can offer a turn-key solution. Our specialists can help with everything from social media, search marketing and PR, right through to events, design, and website development.
Thinking of utilising a creative ad agency? It’s vital that you do your research before settling on one particular provider. Below, we’ve listed a couple of key characteristics to look out for:
- Fair contract lengths and terms
- Good communication and transparency
- Positive reviews and client testimonials
- Direct experience within your niche
- An innovative and friendly team
- Accolades and awards
Key statistics
If left to us, we’d happily discuss the benefits of social media ads all day. This being said, it’s important not to just take our word for it. Below, our team have listed some key, important statistics that everyone should know before investing in their strategy:
- In 2022, a total of $173 billion was spent on social media ads
- Instagram ads have the power to reach up to 1.8 billion people
- Globally, story ads on Instagram generated $15.95 billion in 2022
- The reach of Instagram ads has increased by an average of 21%
- Across the UK, more than 75% of the population use social media actively
- UK social media users spend an average of two and a half hours on these platforms each day
Influencer marketing
In addition to the more traditional method of social media advertising, you may also want to consider implementing an influencer marketing strategy. This form of promotion has proven to be incredibly profitable and many businesses around the world are already utilising its power.
There are lots of different types of influencer marketing, making this technique incredibly flexible. The 4 main types include gifting, paid collaborations, affiliate linking, and brand ambassadorship.
The creators you target will be directly impacted by the route you take with your influencer marketing. For gifted collaborations we would usually suggest targeting Instagrammers with a smaller audience, for example. Meanwhile, you should aim to onboard larger creators for paid work and brand ambassadorship.
Influencer marketing is a great way for brands to reach an otherwise untouched area of their market. Further, this will also generate positive word of mouth and exposure, as well as boosting sales.
Contact our creative ad agency
Keen to get the ball rolling with your social media adverts? Looking to revamp your current marketing strategy? Let’s have a chat! Call us today on 01376 386 850 or click here for more ways to reach our creative ad agency today!