When it comes to marketing for caterers, one of the most important things to establish is trust. Whether it’s for a corporate event, wedding, or birthday party, your customers need to be able to have complete faith that you will deliver. Moreover, that you’re good at what you do. Through strategic, promotional campaigns, you’re able to position yourself as all of this and more.
Establishing A Voice
The catering market is bustling, with lots of other businesses out there to compete with. As such, finding your voice and standing out from the crowd is harder than ever.
At VerriBerri, we are experts in building brand awareness. Through a carefully curated marketing strategy, we’ll position you as the best in the game! Not only will this amplify your credibility but increase your authority – we will work with you to build an engaged, loyal audience.
Other benefits of marketing for caterers include:
- An increase in enquiries and sales.
- Greater authority within your market.
- Positive word of mouth.
- Improved customer service.
Where To Begin
The first place to start is always with building a strategy. The more detailed the better. This in-depth document is your plan of action and should delve into the purpose of the project, the budget you plan to invest, and the campaigns you intend to run.
Marketing strategies are vital, allowing your team to remain on the same page every step of the way. Optimising your approach, this document will also allow you to clearly measure your progress against the goals set to keep you on track.
Boosting Online Visibility
Realistically, if you aren’t going off a recommendation from family or friends, the first place you’ll look for a caterer is online. Gone are the days of the Yellow Pages. With this in mind, you need to make sure that your website and social media profiles are shining a light on your talent. Moreover, that they show a more human and personal side to your brand.
After strategizing, you next need to ensure your website is up to scratch. Is your copy up to date? Given the visual nature of your specialism, there also needs to be lots of images on your site to showcase your talents. You can also further build your credibility by sharing testimonials, qualifications, and any awards you may have won. Next, you need to consider if your end user experience is defined enough.
Following this, ensure you’re posting in the right places when it comes to social media. This will vastly depend on who your audience is. Are you trying to reach businesses planning their next big corporate event, individuals looking for a caterer for their upcoming get-together, or both?
As experts in marketing for caterers, we will help you bring your website up to scratch, paving the way for successful marketing campaigns. Following this, we will then advise which social platforms your business is best placed on. Creating content that is valuable and engaging, our team will help you to build your following and bring in new enquiries. We can even help you to build your website visibility too!
How VerriBerri Can Help
When you choose to work with the VerriBerri team, you’re choosing to work with passionate, innovative, and forward-thinking individuals who have your best interests at heart. We will help you to determine the best way forward, working with you to implement these steps along the way.
In addition to social media support, our team can also help with:
- Social Media Advertising
- Google Ads (PPC)
- Website Optimisation (SEO)
- Reputation Management (PR)
- Graphic Design
- Brand Development
Why Us?
Now you’re probably wondering what makes us so different from the next marketing agency. The truth is, our industry is just as saturated as the next. This being said, we believe we have a number of key attributes that enable us to stand out when it comes down to marketing for caterers…
Experience
Although experience may not be everything, when it comes to investing in an external marketing firm, it’s important you’re able to have faith that they will deliver. Our team of experts have almost 15 years of expertise within the sector. During this time, we have helped a plethora of brands across the entire hospitality market. This means that we understand the industry from all angles. What’s more, we’re also a multi-award-winning agency too, so you don’t have to just take our word for it!
Transparency
Here at VerriBerri, transparency is one of our core values. In fact, we’d even go as far as saying you won’t find a more honest team than us! Afterall, we look at all new opportunities as partnerships and the only way to make a collaboration work well is with complete honesty. The last thing we want to do is overpromise. It just isn’t productive.
Turn-Key Solution
Gone are the days of needing multiple teams to manage different elements of your marketing. At VerriBerri, our agency offers an array of different services. This means that we are able to offer a turnkey solution, simplifying the process from start to finish. Whether you’re in need of a rebrand, a website refresh, or continuous support with PR, SEO, social media, or paid advertising, we’re here to help!
Next Steps
Looking for a team who specialise in marketing for caterers? Look no further! For more information on our packages and pricing, get in touch with our business development team today. Call us on 01376 386 850 or just click here.