With Christmas right around the corner and businesses starting to adorn their shopfronts with tinsel and cheer, marketing on social media is essential at this time of year. The festive holidays offer a prime opportunity for businesses to connect with their audience in a meaningful way and boost their sales.
However, the festive season will be over before you know it. Take advantage of the joyful spirit as the team at VerriBerri share some social media strategies to help you unwrap success this Christmas.
Add Some Festive Magic to Your Profile
Your social media profile is one of the first things that people notice about you – and we all know that first impressions count. Add some festive magic to your profile to make your brand more appealing to your users over the Christmas holidays. By updating your profile picture or cover image with festive elements, you can add a touch of warmth and celebration while resonating with your audience.
Create Holiday-Themed Content
Content is the heart of marketing on social media. Without engaging and bespoke content for your brand, you will not have much luck when it comes to making an impact against your competition. Over the Christmas period, it’s crucial to strike the balance between promotional and engaging content. Share heartwarming stories, interactive polls and quizzes, or funny out-takes of your team. The key is to be authentic and relatable.
Remember to Schedule
As many businesses close over the festive season, it’s important to plan and schedule your content in advance. After all, on average, people in the UK spend 63% more money over Christmas than any other time of year, so you will want to make the most of this opportunity!
Being organised and scheduling your content means you can continue to grow your business whilst enjoying a Christmas dinner with the family! Create a content calendar for all your social media platforms and select their optimal posting time to receive the best possible engagement rates.
Run Competitions and Giveaways
Everybody loves to give and receive special gifts over the festive holidays. Tap into this sentiment with your marketing on social media by organising Christmas-themed competitions and giveaways. Whether it’s a share-to-win campaign or photo contest, you need to ensure that whatever you choose aligns with your marketing goals. They not only encourage a spike in engagement rates, but also widens your reach to new audiences as participants share their entries with their network.
Introduce Festive Offers
There’s no doubt about it – everybody appreciates a bargain. We all know that the holiday season tends to cause a spike in sales, so why don’t you attract people to your brand with an enticing offer? Provide a limited period discount code or generate custom QR codes that lead directly to your exclusive offers, making it easy for your audience to continue their buyer journey.
Social Media Advertising
Investing in social media advertising is one of the best ways to boost the visibility and reach of your Christmas campaign. What’s more, platforms such as Facebook, LinkedIn, and Instagram offer targeted advertising options; allowing you to reach specific demographics based on age, location, and interests.
When it comes to advertising on social media, you need to ensure that your ads are designed with your target audience in mind and your branding remains consistent. You also need to include a clear call-to-action (CTA) to encourage people to take the next step. This will help to improve your conversions!
Leverage Holiday Hashtags
Christmas hashtags are like the decorations on a Christmas tree – they add sparkle and help your content get discovered. If you research popular trending hashtags and incorporate them into your posts, this can help to expand your reach to a wider audience.
Branded hashtags that are used specifically for your Christmas campaign can be used to encourage user-generated content and community engagement. There’s nothing like spreading some festive cheer with marketing on social media!
Partner with Influencers
Influencers have the power to sway opinions and help you reach new corners of your market. Collaborating with influential individuals who align with your brand’s values and have an established following can significantly boost your brand awareness.
With festive-themed sponsored content, you can showcase your products or services in an authentic and relatable way to a wider audience. Moreover, influencer marketing is a great way to bolster credibility and authenticity for your brand.
Analyse Your Performance
As your Christmas campaign unfolds, it’s important to track the performance of your social media efforts. Use social media analytics tools to track engagement rates, conversions, impressions, sales and more! By analysing the data, you can make better informed decisions and identify what is working well in real-time and which areas of your social media strategy need to be optimised further.
Contact Us
By infusing the festive spirit into your digital presence, you not only enhance your brand image but also create a memorable experience for your customers. If you need support with your marketing on social media, get in touch with our experts today on 01376 386850 or click here to speak with the team directly. Happy holidays!