With an ever-increasing reliance on the internet, search engine optimisation (SEO) plays a vital role in the success of businesses. Working alongside a SEO agency in London is crucial for gaining online visibility and attracting clients. By implementing an effective website optimisation strategy, both small and large-scale businesses can increase their website traffic and boost their profits.
The Power Of The Internet
In today’s dynamic digital landscape, having a strong online presence is imperative for any company. Whether you like it or not, most people find new businesses to support through a quick Google search. With almost 1.2 billion websites out there and 71% of businesses having their own website, however, competition is rather tough! This is where SEO comes in.
What Is SEO Marketing?
SEO is the process of streamlining your website to better align with Google’s algorithm so that it is positioned higher on the results page. The more criteria that are met, the higher your website will be positioned. Google use their algorithm to pinpoint the most credible and useful websites, allowing them to provide searchers with accurate answers.
Unfortunately, the algorithm is unknown. What’s more, it changes regularly. This means that it takes a lot of time and dedication to discover the best SEO practices. As a result, more and more businesses are collaborating with an SEO agency in London, like VerriBerri. With over 14 years of experience, it’s safe to say that we know exactly how to get your site climbing through the rankings!
Why Is SEO Important?
Did you know, the top positioned organic search result is ten times more likely to be clicked on compared to the website in tenth position? As such, it’s safe to say that SEO is essential. Moreover, the top three search results receive almost 55% of all clicks. It’s no wonder that people are fighting for top place! Being positioned lower down the page can be extremely restrictive for your business, no matter it’s niche.
How Can SEO Help My Business?
SEO can be extremely lucrative for any business, regardless of how oversaturated your industry is. Here at VerriBerri, an SEO agency in London, we have a team of dedicated search marketing experts who take pride in seeing your business succeed. These are a few ways that search engine optimisation can help your brand:
Enhancing Visibility
With an effective SEO campaign, your website can achieve improved levels of visibility on search engines such as Google. By optimising your website content and targeting relevant keywords, you can raise your website’s position on the search engine results page (SERP). This leads to greater organic traffic. As the statistics we mentioned earlier show, searchers are more likely to click on higher ranking websites. Furthermore, SEO allows you to attract targeted traffic, meaning those that do visit your website are more likely to convert and commit to a sale.
Long-Term Results
One of the main benefits of SEO is down to the fact that it’s long-lasting and extremely cost-effective. However, unlike paid advertising techniques, it takes time to see results and the full impact of SEO efforts. Despite this, when well-implemented, this technique can yield sustainable outcomes and increased website traffic over an extended period. On the other hand, paid techniques, such as pay-per-click (PPC) or social media ads, stop generating results as soon as the budget is exhausted.
Building Trust And Credibility
An optimised and high-ranking website instils trust and credibility in potential clients. If your business appears as the first result on Google, it shows that your brand is well-established and that your content provides reliable information. This translates into good quality services, meaning more people are likely to convert into customers.
How Does Google Rank Websites?
As mentioned previously, Google uses an algorithm to determine a website’s position on the SERP. However, as a professional SEO agency in London, we’re often asked, how exactly does Google rank websites?
First and foremost, Google priorities user experience and how easy it is for people to navigate your website. This includes factors such as loading speeds, as well as relevant images and engaging content. To determine whether a website meets these specifications, Google uses a three-step method: crawling, indexing and ranking.
Bots, also known as “crawlers”, sift through thousands of websites across the internet. These ascertain how well your website aligns with their algorithm requirements. Google doesn’t share the algorithm’s criteria, however, nor how many different factors are mentioned. Furthermore, it’s constantly evolving, meaning staying on top of the updates is incredibly difficult. Nevertheless, working alongside SEO specialists can help make this task easier to handle.
Building An Effective SEO Strategy
To effectively optimise a website, you need to improve factors in three different areas: website set-up, content, and links. Let’s delve into each…
Website Set-Up
To be ranked on the SERP, a search engine needs to be able to find your website. Google scans your site, identifies your keywords, and adds them to their index. Seems simple enough, right? Unfortunately, search engines see web pages completely differently to us. Websites are nothing more than black and white text to them, meaning you need to ensure your on-site optimisation is on point to ensure that Google can index your website properly. The most important factors to consider are website navigation and links, URL structures, and page loading speed.
Content
Every time somebody searches on the internet, in one way shape or form, they’re looking for content. The algorithm matches a person’s query with websites that it deems as most relevant to their search. This leads to the most important factor to consider, targeted keywords. You only want to attract people who are interested in your services or products as they’re more likely to convert into customers.
Other factors to consider include external links to other relevant sites, internal links to other pages on your own website, how long your content is, and your use of multimedia.
Links
Whilst Google ranks websites depending on their relevance and authority, popularity is also essential. One way to improve this is through establishing good-quality backlinks – references to your content on other websites. Generating quality links is no small feat, however, and it requires a link building strategy alongside patience, creativity, and strategic thinking to see the best possible results.
Contact Us
Navigating the world of search engine marketing requires great patience, dedication, and knowledge. This is why more and more companies are partnering with our SEO agency in London for specialist support. Call us today on 01376 386850 or click here to send us a message.