As an SEO company in Maldon, we’re aware of the critical importance of organic search marketing in today’s digital landscape. Where most shoppers are going online when making their purchasing decisions, prioritising your online presence is essential to remain competitive. SEO provides a cost-effective way of increasing your business’s visibility, reach its target audience, and ultimately drive conversions. Understandably, however, the concept of SEO can throw many companies into disarray. At first glance, it appears a mountain of a task. With so much to perfect and optimise, it can be an intimidating area to explore for those unfamiliar to it. Fortunately, our 14 years of expert knowledge surrounding SEO’s inner workings can help to make this far more manageable. If your website is an area where your business is struggling, it might be time to invest in SEO.
So, what is SEO?
SEO (Search Engine Optimisation) involves streamlining various aspects of your website, such as its content, structure, and performance. It does this in such a way to rank higher against the Google algorithm. By doing so, you can increase your website’s visibility and attract more organic traffic from search engines. For your business, this can result in increased engagement, conversions, and revenue; everything you’re striving for. SEO, however, is a long-term strategy that requires ongoing effort and adaptation, as Google’s algorithm and behaviour is constantly evolving. Therefore, it’s essential to work with an experienced SEO agency who can help you stay ahead of the curve.
How important is the help of an SEO company in Maldon?
Each day, billions of searches are conducted for various products, services and information. But how often have you ventured further than the first or second page of search results? Not very often. By optimising your content to improve your SERP ranking, your name can sit amongst these household brands. Without SEO, your website can easily go unnoticed, driving potential customers to choose your competitors instead. People will always opt to buy from a familiar, trustworthy face. If your brand is sitting on the seventh page of results, they’re far less likely to click through.
As an SEO company in Maldon, we’ve noticed significant improvements in organic traffic for companies appearing higher on the SERP. If this is something you feel you need help with, our dedicated team at VerriBerri can help across the board. We can improve and maintain all SEO aspects of your website to get you ranking highly on that first page.
How does the Google Algorithm work?
Google’s algorithm follows an extensive list of suggestions that need to be met should you wish to rank highly. It uses crawlers to scan and index web pages, considering various factors like content quality, relevance, and authority. Carrying out SEO helps to optimise websites for these factors and improve their ranking in search results. When you enter any query into Google, it will always display the results which it believes will best answer the question in hand. The more you comply with algorithm suggestions, such as including prominent website backlinks, keyword mentions and improving the user experience, the higher you rank. At VerriBerri, we can help tailor your website and its content to fit exactly what these crawlers are looking for. This increases the likelihood your website features at the top of the SERP, to get even more traffic flowing in.
Content Writing
Everything written on your website must be SEO optimised, from the homepage to your blog, and everything in between. Content containing E-A-T (Expertise, Authoritativeness, and Trustworthiness) will be one of the main things that crawlers are looking out for. These components signal to Google’s algorithm that your website contains useful information, incentivising Google to recommend your website to users. As a specialist SEO company in Maldon, here’s a few ways to ensure your content meets these three criteria:
Keywords
When it comes to optimising your website’s content, keywords should always be your first point of call. They help you to understand relevant phrases that users are searching for, and the content you need to include to reach them. Unfortunately, you can’t just stuff a page full of the same keyword to cheat the algorithm. Instead, they must be added to content naturally, in a way that maintains readability and quality. Failure to do this is a sin in Google’s eyes, and chances are you’ll fall even further down its rankings.
Sentence Structure
This is something which, in the grand scheme of things, may not look very important, but sentence length actually is! Google loves to see variety in sentence structure; it demonstrates high quality writing and strong readability. It’s also very beneficial for the users’ experiences as well. People are far more likely to click off your site if the content appears poorly written with no flow. When it comes to SEO, it’s the little things that count.
The Hidden side of SEO
It’s not just the structure of your content that affects your website’s SEO value. There are so many more elements of SEO that can influence your ranking. Often, however, these are left out, and many people’s websites suffer as a result. One of the most common is that of metadata – a quick summary of what your webpage or content contains. According to Google’s algorithm, this should be no longer than 160 characters, so every word counts! The meta title – the title of the page displayed on the search engine – must also contain your keyword. This is so Google can analyse the topic of your page, rank it accordingly, and suggest it when relevant.
Get in Touch
If you’re struggling with website optimisation and don’t know where to go next, our SEO company in Maldon can help. It’s not something you can learn overnight – it requires extensive expertise, which at VerriBerri, we have in abundance. Whether you’re starting from scratch, or just need some finetuning and maintenance, we can tailor a strategy specifically to you. For more information about our SEO services, click here to get in touch with the team.