Inbound Marketing Specialists: Connecting With Your Target Demographic

by | Sep 25, 2023 | Digital Marketing Agency, Essex Marketing Agency

Image of Instagram to depict one of the services our inbound marketing specialists offer.

Many successful and innovative businesses are embracing the art of inbound marketing; and there’s no reason why you can’t too. If you’re looking to engage with your audience and grow your business, then our inbound marketing specialists can help. We have supported a plethora of brands over the years, providing bespoke and tailored marketing strategies to generate lucrative and valuable outcomes.

 

What is Inbound Marketing?

 

Inbound marketing involves creating high-quality content to capture attention, spread brand awareness, and encourage your target audience to engage with your business. Ultimately, you want to provide effective solutions to your audience’s pain points, converting enquiries into customers.

This differs hugely from outbound marketing, which is a more traditional form of marketing. Examples include door to door sales and cold calling. These techniques are becoming far less effective and require a lot of time and effort. This is why more and more businesses are working alongside inbound marketing specialists to help maximise their ROI and develop long-term, genuine relationships with their customers.

 

How does it Work?

 

The main goal of inbound marketing is to create genuine interest around your brand and develop your reputation through sharing content that is valuable. Your marketing materials should hold the potential to help solve people’s problems, generating traffic to your website, as well as sparking word-of-mouth. If you’re doing it well, this form of marketing can provide a steadily growing number of quality leads and loyal customers.

It’s not about putting your brand directly in people’s faces or focusing on sales. Inbound marketing is based on being present and ready for when your customers search for the things that you offer. No matter the size of your company, inbound marketing can help you to be seen as a thought-leader within your sector.

 

What are the Benefits?

 

Inbound marketing benefits both you and your customer. Don’t believe us? Studies show that almost a third of marketers had an extremely successful year due to content marketing and 74% of these said that the value of their content was the top contributing factor.

Here are some key benefits of inbound marketing:

  1. Increased trust and credibility. If customers find your brand organically, they’re much more likely to trust your brand in comparison to paid marketing efforts. If your content is valuable and engaging to your target audience, people will see your voice as authentic and will keep coming back for more.
  2. Quality traffic and leads. Not only does inbound marketing significantly improve your brand awareness, but it also encourages people to visit your website. With a targeted approach, you’re able to attract the right people who are likely to be interested in your services.
  3. Cost-effective. Rather than distributing your marketing services where your target audience might be, inbound marketing allows you to create content that brings people to you. In comparison to traditional marketing techniques, content marketing can save you up to 62% in costs and generate three times more leads.
  4. Strong customer relationships. You need to fully understand your customers in order to provide them with content that answers their questions. The more valuable and engaging your content is, the stronger your relationship with your target audience.
  5. Improved brand awareness. Optimised content is the most common way for people to learn about you and become more established in your field. Even small businesses can build a positive presence within this ever-evolving digital landscape.

The Four Phases

 

There are four phases that all inbound marketing specialists should follow to help encourage customers through the buyer’s journey. These are:

  1. Attract – this is when you try to attract your target audience and generate traffic towards your website. The aim is to create interest and capture your audience with high-quality content so that you can engage with them further. SEO and social media are just two techniques that are hugely beneficial when it comes to attracting more potential customers.
  2. Convert – people are more likely to become a qualified lead if you can empathise and engage with your customers to help them find the right solution for them. You need to use call-to-actions and contact forms for lead generation.
  3. Close – now that you understand your customers pain points, needs, and motivations, you’re able to successfully close the sale as you’ve built a stronger relationship with them.
  4. Delight – a happy customer is more likely to be loyal and spread a positive word about your brand. Good customer service at every stage is essential if you want to drive your business forward and see repeat purchasing.

Types of Inbound Marketing

 

Here at VerriBerri, our inbound marketing specialists are well-versed in creating content for businesses across a wide range of industries. When it comes to building your strategy, it’s important to be creative to serve the needs of your target audience as effectively as possible. These are a few different inbound marketing techniques that we offer:

Contact VerriBerri

 

If you’re interested in working with our inbound marketing specialists to connect with your customers and maximise your marketing ROI, then get in touch with us today! Give us a call on 01376 386850 or click here to speak with us directly. We look forward to hearing from you.