How can your pet business compete with the top dogs in the market? There’s no question about it, the pet industry is thriving, and competition is strong. As such, a targeted pet brand marketing campaign is a must if you want to make a lasting impression.
As a specialist pet marketing agency, we are well-versed in several proven marketing strategies that can be used to help your business reach more pet owners and maximise your ROI. Our experts will collaborate with you to build creative campaigns for your brand to get you the recognition that you deserve.
Starting your Marketing Strategy
In the UK alone, over 53% of adults reportedly own a pet. The animal market is huge, with lots of different types of owners to appeal to. This does, however, mean there’s plenty of scope when it comes to your marketing!
To help you get started, you need to know your brand’s target audience and what your unique selling point (USP) is. This will aid you when it comes to building your pet brand marketing strategy.
What is a Marketing Strategy?
A marketing strategy outlines all upcoming marketing efforts. It should cover several factors such as who your target audience is, your budget, what you want to achieve, as well as the marketing methods that you intend on using. In addition, it should also contain a SWOT analysis and research into your competitors to analyse what is working well for them.
This is a live document, meaning it requires frequent updating dependent on the performance of your planned campaigns. If one technique hasn’t been as lucrative as you’d hoped, you should adapt your plan and reallocate your time and budget accordingly. Having a strategy in place allows everyone to have a complete understanding of the process, making it as streamlined and efficient as possible.
Pet Brand Marketing Services
VerriBerri has worked alongside pet brands from across the globe since 2009. We’re passionate about taking your brand to the next level and as such, we tailor our marketing services on a case-by-case basis. When it comes to digital marketing techniques for pet businesses, however, we would suggest the following…
Content Marketing and SEO: Driving Organic Traffic
Content marketing is an essential part of your marketing strategy. The best place to start would be a blog page on your website. It’s a great way to improve organic traffic, although it does take some time to see results compared to non-organic methods. Unfortunately, you can’t simply just write; that would be too easy! Content marketing should involve strategic planning to include relevant keywords and topics, targeted for your audience, to bring organic traffic towards your website.
Search engine optimisation, also known as SEO, can help with this. SEO delivers the maximum organic traffic for businesses in the long-term, so this is a technique that you definitely don’t want to miss out on. If your pet business isn’t ranking highly, then you will certainly see less people through your doors (or clicks on your page!)
You may be wondering, what exactly is SEO? In laments terms, it’s the process of implementing changes to your website so that it better aligns with Google’s algorithm. The more boxes ticked, then the higher your website will rank on the search engine results page (SERP). It involves enhancing the user experience, keyword research and creating optimised content to improve your website’s quality. You can find out more information about how this process works here.
Social Media and Influencers: Building Brand Awareness
Let’s face it, who doesn’t love seeing cute cats and dogs?! When it comes to pet brand marketing, social media is a no-brainer when you have such photogenic models. It’s a fantastic way to reach more people, increase enquiries, and grow your digital presence. Where budget allows, you can even run some ads alongside your organic posts for a further push on brand awareness!
Once you have your social media strategy in place, it might be worth collaborating with influencers to greater expand your reach. Many pet influencers and bloggers have thousands or even millions of loyal followers, so a partnership would be highly lucrative for your brand.
Public Relations: Increasing Trust
Public relations (PR) is a great way to demonstrate your authority and increase trust in your brand and its messaging. It’s a form of communication that involves using existing platforms with established audiences to grow interest around your brand. This may include being featured in newspapers, magazines, podcasts, or even on the radio or TV.
These articles in the press should include backlinks to your website, which helps to improve your credibility with both readers and Google itself. The key is to share informative and engaging pieces that are valuable to pet owners, whilst being relevant to both your business and publisher.
When you work with VerriBerri, our talented writers will ghost write articles on your behalf. Utilising our contacts within the journalism field, we will then seek exclusive opportunities for you to be featured within high-quality, relevant publications.
Pay-per-click: Converting Interest into Sales
As we touched on earlier, SEO is a method used to improve website traffic organically in the long-term. If you’re looking for quick results, however, pay-per-click (PPC) may be your preferred choice. Ideally, businesses should invest in both PPC and SEO for the best possible outcome.
PPC is a paid search engine marketing (SEM) method that uses Google Ads to quickly boost enquiries. You need to have a good understanding of user intent, search volume for your audience, as well as relevant keywords. Unless you’re a PPC whiz, we would suggest letting the professionals handle your campaign for maximum ROI and to avoid doing more harm than good.
Get in Touch
Here at VerriBerri, our experts are specialists in pet brand marketing. What’s more, our team is filled with furry friend enthusiasts! If you’re interested in hearing more about our marketing services, get in touch with us today on 01376 386850. Alternatively, just click here to speak with the team directly.