The power of TikTok should not be underestimated. Besides being one of the most popular procrastination excuses out there, this platform has had a profound impact on modern culture. As a result, more and more savvy businesses are looking to get involved in the action by working alongside a TikTok agency to help their brand make a greater impact.
Here at VerriBerri, we have a team of in-house experts who can help with your next big social media campaign. With over 14 years of experience in the industry, we’ve supported countless brands with effective and engaging marketing strategies.
Why TikTok?
Since its launch in 2016, TikTok has been downloaded over 3 billion times! It’s the first app, other than Facebook, to reach this epic milestone and it’s seen to be the fastest-growing social media platform to date.
Any social media marketing campaign should involve a cohesive strategy across multiple platforms for the best possible results. However, unlike other social channels, such as Instagram, Facebook, and LinkedIn, TikTok allows users to create videos ranging in length from 15 seconds up to 3 minutes. It’s unique in that it allows you to share relatable and engaging videos with music, distinctive overlays, and captions. Furthermore, the content is easily shareable as TikTok can automatically integrate with other social media networks. Focussing on video format, TikTok allows businesses to spread their message in a convenient, easy to digest manner.
Who uses TikTok?
TikTok is primarily used by the younger generation, with almost 50% of active users aged 10-29 years old. It’s important to think about the demographic that you want to reach when choosing the social platform you market yourselves on. To be successful on TikTok, you need to create content that appeals to your individual target market, addressing their specific pain points.
What is TikTok Marketing?
TikTok marketing involves using the platform to organically promote your brand, products, or services. It allows you to grow your online presence by producing content that is relatable and engaging. You can also advertise and run influencer marketing campaigns on this site too.
Here at our TikTok agency, we can help businesses:
- Increase their brand awareness through its wide reach.
- Create interactive and engaging content.
- Advertise their products or services and develop conversions.
- Target and educate potential customers.
- Build engaged communities.
TikTok Videos
Creating organic and original videos is the most common form of marketing on TikTok. It may seem simple enough, but it actually involves a lot of dedicated time and knowledge to get it right. This is why many businesses are using a TikTok agency to see the best results possible.
Firstly, you need to carry out extensive research. Spend time looking at the “Discover” page to see what videos are trending as well as hashtags and music that are being used time and time again. It’s a great way to feel inspired and get an overview of what is performing well at the current time.
It’s crucial to create a variety of different content to test which resonates with your audience. For example, you may want to show the production process, your product in action, or even behind the scenes insights. Don’t forget to post consistently as well.
TikTok Influencer Marketing
As we mentioned earlier, another popular marketing method involves collaborating with influencers. There are thousands of content creators available that partner with brands to create videos and spread the word about their products. However, it’s important to work with somebody who resonates with your business and who’s audience will be interested in what you have to offer.
There are many different types of partnerships and arranging these can be a lengthy process. If you don’t feel confident doing this alone or lack the time required, this is where using a TikTok agency can be extremely useful!
TikTok Advertising
TikTok ads are paid promoted content that appear for a specified target audience. They’re ideal for spreading awareness if you’re looking to ramp up your sales quickly. There are various types of adverts available on TikTok, including:
- Video ads: these are the most common form of ad used. They look like the regular video content, but they will typically include a link to your website or a landing page.
- Spark ads: these boost organic content from any user’s account. Unlike the video ads, these will not be removed once you stop paying for them.
- Top view ads: these appear when users first open the TikTop app and can play for up to a minute.
- Branded effects: including branded filters, special effects and stickers can entice users to engage with your brand.
TikTok Analytics
If you operate a business account, then you will notice that you have access to TikTok analytics. It’s important to pay attention to the finer details. This data can pinpoint your most popular content and help to determine when the best time is to post each day. For example, you can track the number of impressions as well as the average amount of time people watched one of your videos for.
Contact Us
If you’re still not sure how to grow your business on social media, it’s worth getting in touch with a professional TikTok agency, such as VerriBerri. Speak to our specialists today on 01376 386850 or click here to send us a message. We would love to take your TikTok strategy to a new level!