Streetwear is one of the most distinct fashion trends that has evolved over recent years. It’s heavily influenced by popular culture and originated in the 1990s from New York hip hop fashion and the Californian skateboarding and surfing scenes. Today, the streetwear industry is worth almost $188 billion! With the evidential fast-paced growth within the market, it’s crucial to use a streetwear marketing agency to make a name for yourself.
At VerriBerri, we have been working with fashion brands for over a decade. This means that you can be rest assured that your business is in safe hands. Our passionate team will strive to create a unique and creative campaign to help you stand out and see the recognition that you deserve.
Market Analysis
When it comes to building any marketing strategy, it’s important to research your market and have a solid understanding of who your target audience is. Specialising in this industry, we know that streetwear buyers tend to be Millennials or Gen Z as over half of streetwear customers are aged 25 and under. The industry consists of famous international brands, such as Nike, Adidas and Puma; meaning competition is tough for smaller brands. It’s important to remain authentic, casual, and fresh if you want to stand a chance.
Social Media Marketing
A successful social media marketing campaign requires persistence, dedication, and time. Now, understandably, this is something that business owners may struggle with. Working with a streetwear marketing agency like ours can take the stress off your shoulders and provide you with tailored support every step of the way.
VerriBerri can help to manage your social media account and optimise high-quality content to grow your presence in the streetwear industry. In everything we do, we will showcase your true personality and encourage customer retention.
Streetwear customers usually turn to social media to both browse and buy your brand’s products, meaning this a technique that you don’t want to miss out on. Considering that your target audience generally consists of the younger generation, Instagram and TikTok seem to dominate the digital streetwear market.
Instagram Top Tips
With over 2.35 billion monthly active users, it’s crucial to get your campaign right if you want to be heard. No streetwear fashion business should dismiss the impact that this platform can have on your long-term development. This is why our experts want to share with you some of our top tips to see your business grow on Instagram.
Populating Your Feed
Creating organic posts should always be the first step when it comes to building your brand on Instagram. It’s important to remember that you should be sharing high-quality content that offers value to your audience. This will provide you with better engagement rates and a growing follower count.
Engagement is also crucial. Finding like-minded individuals and similar businesses to network and engage with can build your brand awareness. Not only will engagement ensure your audience feels appreciated and seen, but it will also result in a more loyal following.
You should share a variety of content, including photos, carousels, reels, and stories. Instagram will push your content out to more people if you utilise a variety of media formats. Furthermore, it will help to keep people interested and allow you to test what works best for your individual brand. The key is to think about your customers – what do they want to see?
Social Media Ads
If you’re looking to see results quickly, it’s probably worth investing in some social media ads alongside your organic posting. Providing they have been set-up correctly, advertisements can generate an impressive ROI and help to spread your message far and wide. When you collaborate with a streetwear marketing agency, such as VerriBerri, we can help you to create and effectively target your ads to ensure they’re reaching your target demographic.
Optimise your Profile
In addition to sharing regular content, it’s important to optimise your business. Here are a few ways to make your profile as professional as possible…
- Include your website link in your bio – you’d be surprised how many businesses forget to do this! People want to save as much time as possible, so save your customers the inconvenience of having to find your site themselves.
- Write a description about your business – your bio should be memorable and clearly explain who you are and what you do. First impressions matter!
- Use relevant hashtags – users follow their favourite hashtags to look for new content shared around their interests. It’s an easy way to make your content reach a wider audience.
Search Engine Optimisation (SEO)
If you’re selling your products online, then you must have a website. SEO is the process of aligning your site with Google’s algorithm, resulting in a higher ranking on the search engine results page (SERP). Considering the extreme competitiveness within the fashion industry, SEO can play a key role in directing customers towards your business. Afterall, who clicks on the second Google results page nowadays?
Public Relations (PR)
Influencer marketing is a modern aspect of PR. Nonetheless, it could be hugely beneficial for your brand. Thousands of fashion businesses have come to realise the true value of content creators and their loyal audiences. However, it’s important to work with individuals who align with your brand and who’s audience will be interested in your clothing. Remember, their promotional content is a direct representation of your brand.
Another popular PR technique is gaining exposure through digital or printed publications, such as magazines and newspapers. Having been in the fashion PR industry for so long, we have built strong relationships with numerous journalists to seek opportunities for our clients. At our streetwear marketing agency, our in-house PR team are responsible for creating materials for your tailored campaign and securing your brand the coverage it deserves.
Contact Our Streetwear Marketing Agency
Marketing for streetwear brands has great scope, so it can be tricky knowing where to begin. This is when it may be worth speaking to a streetwear marketing agency to discuss your options. At VerriBerri, we create bespoke and tailored packages to suit our client’s individual requirements.
For more information about our marketing services, get in touch with us on 01376 386850. You can also click here to fill out our contact form.