Strong content is the backbone of any successful business’s online profile. Brands use it to showcase their industry expertise. Customers use it to find out vital information about your brand. For others who happen to stumble across it, it just makes for a nice read. As a business owner, however, there often isn’t enough time in the day to consistently push out high-quality content. If you want to keep your site at the top of Google, unfortunately, this doesn’t make it any less necessary. If this is something you’re struggling with, our agency specialising in content marketing in Chelmsford can help.
What Are the Main Types of Content?
Blogs
Blogs are an integral component of any business’s marketing strategy. In fact, 91% of B2B companies and 85% of B2C companies have one or use another form of content marketing. Chances are, whatever it is you’re looking for, at least one business will have written a blog on it. It’s not surprising either. Not only do they enable you to showcase your knowledge on a specific topic, but they’re also great for SEO. Well, assuming they’ve been optimised correctly. If they haven’t, users are going to struggle even finding them in the first place!
This means that when you’re writing a blog, it isn’t as simple as throwing a few paragraphs and pictures together. Every piece of content you put out must adhere to the Google algorithm, from sentence length to total word count. You need to be using headings, subheadings, bullet points, and perhaps the most important factor – keywords. Essentially, these are words and phrases related to your brand, as well as the products and services it offers. If you want to rank for them, include them within your content – naturally. No keyword stuffing! Google frowns upon blogs that do this, and will punish their ranking accordingly. This is something our experts in content marketing in Chelmsford have over a decade of experience with. Instead of risking your website’s fragile health with improper optimisation, why not leave it to the professionals?
Podcasts
Nowadays, not everyone has the time nor patience to sit down and read a lengthy blog post. Many still want to consume the same information, just without having to sit in front of a screen. What better way to do so than a podcast. Podcasts are hardly a new phenomenon, but have been consistently growing in popularity since the pandemic. In fact, currently, there are over 2.4 million podcasts with an estimated 66 million episodes. This is over 4 times as many as 3 years ago, with a total of 464.7 million listeners now tuning in.
It’s clear that podcasts aren’t going away anytime soon, but why are businesses jumping on the trend? This media format allows brands to…
- Reinforce their credibility and industry authority.
- Show their audience the face (or voice) behind the brand.
- Repurpose content into a new, accessible medium.
- Reach a greater portion of their target audience.
- Delve deeper into important subjects and debates.
- Connect with other industry professionals.
Social Media Content Marketing in Chelmsford
If you want to reach as many of your target audience as possible, social media is a must. After all, with over 4.9 billion users worldwide across these platforms, there is no greater opportunity for exposure. Despite what you may think, however, running your business’s social media profile isn’t a straightforward approach. It’s entirely different to your own personal accounts. Not only do you regularly have to come up with fresh, engaging content, but it also must be posted at precisely the right time, using the right hashtags, and targeted towards the right audience. We’d argue that it’s a full-time job in itself! By working with an agency like VerriBerri, however, we can help to alleviate this pressure.
Website Copy
Did you know that it only takes 0.05 seconds for a user to form an opinion of your website? We’re always telling people not to judge a book by its cover, but unfortunately, brands are still prone to this. With that in mind, your website must be an extension of your brand – professional, high-quality, appealing, and nuanced throughout. Your copy plays a significant role in this. If you’ve written everything yourself, however, it can be difficult to critique your work – it’s your brand after all! Sometimes, all you need is a fresh pair of eyes to adapt a few sections here or there. Other times, however, your website might be in need of a full refresh. This is where content marketing in Chelmsford specialists can be particularly useful.
Graphics and Infographics
It’s important to remember that nowadays, people have access to whatever information they want at their fingertips. No matter how beautifully written your content is, without something to break up the paragraphs after paragraphs of text, you risk your users losing interest and clicking off. If you want to keep them engaged, you’re going to need to scatter captivating imagery and other visual content throughout. Of course, the ability to do this effectively often isn’t available in-house. If this is something your brand could use some help with, we’re on hand!
What Other Services Do We Offer?
At VerriBerri, we’re a fully integrated agency, meaning our expertise stems far beyond just content marketing. Some of the areas we specialise in include:
- Social Media Marketing
- Public Relations
- Search Engine Marketing (SEO and PPC
- Graphic Design
- Event Management
- Crisis Management
- Influencer Marketing
- Web Development
Contact Us
There’s no arguing that content marketing isn’t a short-term sales booster. If this is more what you’re after, you’d be better off looking into our PPC services. Content marketing certainly requires a lot of dedication, time, and investment if you want to prosper from it. For many businesses, however, the ability to commit the necessary resources to doing it effectively just isn’t feasible. If this is the case, then why not consider outsourcing to content marketing in Chelmsford specialists like VerriBerri?
For more information on our content marketing services, or to discuss how we can help your brand, get in touch! Call us today on 01376 386 850 or click here.