When it comes to digital marketing for pet businesses, you know that your consumers are animal owners and lovers. It’s reported that around 57% of UK households own a furry friend, meaning your audience is relatively broad. As such, a targeted marketing strategy is vital if you want to make an impact. Rather than aiming to reach everyone, you need to address specific pain points if you want to really resonate with your customers.
As a specialist pet industry marketing agency, our passionate team will work with you to build truly innovative campaigns for your business. There is no doubt about it, the animal market is huge and there is a lot of scope to work with. As such, a professional and likeminded team is a must-have!
What is a Marketing Strategy?
A marketing strategy is essentially a plan that outlines all marketing activities. It should include several things including, who your target audience is, what you’re trying to accomplish, your budget, and the marketing techniques required to achieve your goals. Furthermore, it should also contain a SWOT analysis and detailed research into your competitors.
It’s important to note that marketing strategies require frequent updates. If one avenue isn’t working as well as expected, you should adapt your plan and reallocate your time and budget. Having a strategy in place allows everyone to have a solid understanding, making the process as streamlined and efficient as possible.
Marketing for Pet Brands
VerriBerri, established in 2009, is home to a team of creative experts who are passionate about taking your pet brand to the next level. Over the years, we have partnered with a wide range of clientele from around the world. As such, we approach every marketing campaign on a case-by-case basis and tailor our services specifically to you. When it comes to digital marketing for pet businesses, however, here’s what our specialists would generally recommend…
Social Media Marketing
Social media should be at the centre of every pet brand marketing strategy to grow your online presence and connect with your audience. It’s a fantastic way to reach more people, secure loyal customers and increase the number of enquiries. Where budget allows, you might also want to consider running some paid ads alongside your organic posts to increase brand awareness even further.
With over 2.35 billion monthly active users and almost 34 million in the UK alone, Instagram has become an insanely popular choice for marketing brands. From improving awareness to boosting credibility, every pet business should be investing in this social media platform.
The range of features and content formats on Instagram gives businesses free rein to be as creative as they like! What’s more, this platform also has an in-built analytics tool. This makes tracking your campaigns and progress easy, allowing you to optimise your approach based on what your followers are responding well to.
Search Engine Optimisation (SEO)
SEO is an organic marketing method and is the best way to improve your website performance in the long-term. It’s centred around growing your visibility online and with the pet industry being as saturated as it is, distinguishability is vital.
This method is probably one of the most technical forms of digital marketing for pet businesses. It involves optimising your website to align with Google’s algorithm with the aim to boost your ranking on the search engine results page (SERP). When you work alongside VerriBerri, we can help you to create optimised content as well as improve your website health. As a result, your end-user experience will be streamlined and your website will be more visible to potential customers.
Pay-per-click (PPC)
PPC (also known as Google ads), is a non-organic form of search engine marketing (SEM). It’s great for short-term results and a quick boost in sales and enquiries. Ideally, pet businesses should invest in both this and SEO for the best possible outcome.
If you’re not sure about how to set-up and maintain Google ads, we would strongly recommend onboarding a team of PPC experts to help. Without prior experience and relevant knowledge, attempting either PPC or SEO yourself can do more harm than good. That’s where our digital marketing for pet businesses agency can help!
Public Relations and Influencer Marketing
PR is all about using existing platforms with established audiences to promote your brand and generate sales. It’s a form of strategic communication used to grow interest and influence how people feel about a person or company. This could include being featured on the radio or TV, or even in podcasts, magazines, or newspapers. It’s also worth considering collaborations with influencers on Instagram, as they will have an already established and engaged audience who can be easily influenced into buying your products.
When you work alongside a professional PR agency, such as VerriBerri, we utilise our valuable connections with journalists to seek opportunities. Our in-house team are responsible for securing your exposure as well as creating the materials for your individual campaign.
Branding
If you want to stand out against the crowd and build a positive reputation, your branding is essential. This includes your logo, colours, typography, as well as key messaging. It’s vital to stay consistent in everything that you do to build familiarity and become a business that people recognise.
At our marketing agency, we have an in-house team of graphic designers with a wealth of experience under their belts. We’re able to develop a unique image for your brand that your audience will love. Whether you’re starting your own business or looking for a refresh, we can take your image to the next level.
Contact VerriBerri
Our professional team specialise in digital marketing for pet businesses, serving brands both big and small. For more information about marketing for the pet industry, call today on 01376 386850 or click here. We look forward to hearing from you!