With so much on your plate already when it comes to running your own business, creating engaging content may be the last thing on your mind. Unfortunately, that doesn’t mean that it’s any less necessary. Content marketing is undoubtedly one of the most effective and popular marketing tools used today, across all industries. In fact, 84% of organisations already have content marketing strategies in place with 69% planning to up their budgets. If you aren’t among this overwhelming majority, it might be time to call in a content marketing in Witham agency. But what can we do to help?
Firstly, What is Content Marketing?
This is probably the best place to start, especially if you don’t already have a strategy in place. Content marketing is essentially the practice of marketing yourself using text, images, video, or social media. Take things back a few decades and high-quality content was a way for brands to set themselves apart from competitors. Nowadays, however, your need to be creating content simply just to keep up! Without it, your competitors will rank higher on Google, generate more social media interactions, and just generally be more recognisable.
Strong content marketing strategies help to educate your audience about who you are and what you do. It also provides an indication as to why they should choose your brand over your competitors. In the grand scheme of things, however, what most businesses will be looking at is the return you get. Is it something that is really worth investing in? Well, as a matter of fact, content marketing provides a higher conversion rate than any other organic technique. It has 6 times the power of traditional marketing for converting people into leads and then into customers. That is, assuming it’s done effectively. If this is something you need guidance with, content marketing in Witham specialists like VerriBerri are on hand to help!
Could I Do Content Marketing on My Own?
There’s no reason why not, so long as you have the necessary time, knowledge, creativity, and writing skills to commit. You’ll need a strong understanding of various social media platforms and their algorithms, not to mention SEO. Despite what you might think, however, content marketing isn’t as simple as it sounds. Moreover, it’s time-consuming. It’s not a case of whipping up a blog post or posting on social media every once in a while. Everything must be of the highest SEO Company in Essex: Finding your place on the SERP guidelines, and of course, interesting!
What Should I Look for in a Content Marketing in Witham Agency?
When selecting a marketing agency, the last thing you want to do is be swayed by unrealistic promises with little to back them up. It’s vital that you look at the work they’ve done before and see consistent high-quality work over multiple case studies. Specifically, look for examples of past work or testimonials similar to what you need. They may have glowing reviews for their PR, but how does that serve you when you’re looking for content marketing? Also, do they have any previous experience within your industry? At VerriBerri, we’ve worked with hundreds of brands across many different niches. This can help us ensure our approach to your content marketing strategy is tailored, bespoke, and above all else, hits the mark.
So, What Options Do I Have?
You’re probably sick of hearing this by now, but marketing isn’t a one-size-fits-all approach. There isn’t a secret formula to success, much as we’re sure the majority of you wishes that was the case. Anyway, here’s some of the areas of content marketing we can help with.
Blog Writing and SEO
When it comes to consistently writing high-quality blogs, there are two main benefits it can provide for your business. First, they enable you to showcase your brand’s expertise and authority within your industry or around a specific topic. If people are searching for a specific service that you offer and they see you know what you’re talking about, they’re far more likely to consider your brand. It’s as simple as that.
Blogs are also crucial from a SEO perspective. Essentially, SEO stands for ‘search engine optimisation’ and is the process of adapting your website in line with the Google algorithm. Blogs enable you to incorporate the search terms you want to rank for within the content on your website. This must be done carefully, however. You shouldn’t just throw keywords in willy-nilly. This is a black hat tactic and can actually have the reverse effect on your ranking.
Graphic Design and Infographics
Anyone can fill their website and social media feeds with the same old stock images. With so much content out there, however, your audience will quickly lose interest. But incorporating custom-made graphics, that’s where people really start to pay attention. It’s important your content is always fresh and exciting to incentivise your audience to pause and really take it in.
Website Design
With your website likely being many people’s first impression of your brand, it’s essential it’s up to scratch. A fresh pair of eyes from content marketing in Witham specialists like VerriBerri can help you identify areas for improvement. We can make alterations that you mightn’t have ever considered before, incorporating high-quality written and visual content throughout. Whatever TLC your website needs – whether that’s a complete refresh or just a few updates – we can help!
Contact Us
Content marketing is something that requires a lot of dedication and commitment. It’s often the case, however, that this just isn’t something you can allocate the necessary time and resources to. Should this be the predicament you find yourselves in, it might be worth outsourcing it to a content marketing in Witham agency like VerriBerri. For more information about our content marketing services, get in touch! Call us today on 01376 386 850 or click here for our contact page.