When it comes to working with a fintech marketing agency, it’s important that you can be confident in your chosen firm’s ability. Financial technology is an extremely expert subject, as such, you need a team behind you with direct experience in this sector. Moreover, one that you feel you can trust.
Here at VerriBerri, we have extensive experience working with brands within the fintech sector. Well respected within our industry, we have been successful in becoming multi-award-winning too, with accolades to our name such as ‘Best PR and Marketing Agency UK.’
Operating globally, we have a wide range of connections to help you make the most out of your strategy.
Inbound vs outbound marketing
Despite its bad press, outbound marketing is still an incredibly popular technique for lots of B2B companies. This being said, there are many reasons why brands should avoid this. Despite digital marketing being a perfectly lucrative, less intrusive alternative, inbound techniques will also protect your reputation.
For those of you who don’t know, outbound marketing, similar to advertisement, is a far pushier way of promoting your products or services. These kinds of strategies usually utilise techniques such as cold-calling, as well as cold-emailing and telemarketing. Not only can this be irritating for the businesses that you are targeting, but it also has a relatively low conversion rate. As such, the risk of damaging potential relationships isn’t worth it in terms of ROI.
On the other hand, inbound marketing is more about producing organic promotional materials that offer value to the reader. Digital solutions such as PR, social media, and search engine optimisation (SEO), are all examples of inbound marketing. Not only do they usually perform far better than the alternative, but they are usually better received too. Here at our fintech marketing agency, we focus on inbound strategies.
Building credibility
Being successful within the fintech industry requires a high level of credibility. In fact, this is vital for all businesses. Afterall, as a B2B company, you are selling your technology to other brands who have a reputation to withhold. As such, it’s important you can provide ultimate peace of mind.
The best way to build credibility is through a combination of PR and SEO. It never looks good if you are Googling a brand and they don’t dominate under relevant searches. This is much the same if nobody is talking about your products within the press either.
Aimed at improving your websites visibility on the search engine results page (SERP), search engine optimisation is the easiest way to appear trustworthy. Afterall people have a lot of faith in Google’s recommendations. Furthermore, public relations will help establish you as a leader and expert within your industry. Not to mention, your PR efforts will also supplement your site health too!
Making your mark in the industry
The fintech industry is a bustling sector, with lots of new and exciting concepts hitting the market each and every day. This means that it can also be a highly competitive place to be. With this in mind the importance of a strong digital strategy is highlighted, as is the need for a credible fintech marketing agency.
Utilising social media channels, such as LinkedIn, is a great way to network. Not only can this platform allow you to establish new partnerships, but it will also allow you to make your mark within the industry. Sharing regular updates on your page will help to reach a far wider audience, allowing you to get ahead of your fellow competitors.
Establishing yourself as an expert
Alongside credibility, you also need to be able to establish yourself as an expert in your field. People are far more likely to trust and strike deals with you if they know your credentials and the extent of your expertise. Working alongside our fintech marketing agency, we can help you to achieve just this!
SEO, PR, and social media are the easiest way to establish yourself as an elite within your sector. Moreover, it’s also crucial that your branding and website are furthering this message if you want your efforts to convert. Prior to starting any marketing, it really is advised that you work on finetuning your brand image and ethos.
Our services
As a full-service fintech marketing agency, we can provide as little or as much support as you require. It really is important to us that we are adaptable to your personal situation, offering you ultimate flexibility. Our core departments expand across multiple organic techniques, with our key services being:
- Social media marketing and management
- Social media advertising
- Graphic design and branding
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Event planning and management
- Public relations (PR)
- Crisis management
- Email and content marketing
- Influencer marketing
All our packages are entirely bespoke. We listen to you, our valued clients. After understanding your products, needs, and budget, we’ll begin placing the pieces together to create a tailored, complimentary proposal. This will detail advice straight from our experts on the best way forward.
Contact us
Have some questions for us? Think we could be a good fit for your fintech brand? We would love to discuss your project and the prospect of working together!
For more information on how we can assist you in bringing your product to market, improving your reputation, or boosting your sales, click here. You can also give our fintech marketing agency a call directly on 01376 386 850.