Building a brand that is recognisable is something every business strives for. With many markets highly saturated, however, making some noise is often far harder than it looks. With this in mind, the importance of bringing onboard an established PR agency in Essex has never been so prominent.
Based in Maldon, our offices are home to a passionate and innovative PR team who are multi-award-winning. We work with a diverse variety of brands and publications alike, helping our clients to gain invaluable press exposure. In a nutshell, we help companies to find their feet, spread their message, and get ahead of their competitors.
What is PR?
PR, short for ‘Public Relations’, is centred around utilising platforms with already established audiences to further push awareness of your brand. For example, features within the press and appearances on podcasts or television shows would all quantify as PR.
A public relations strategy focusses on organically boosting your brand visibility. Press exposure can be a good way to show your consumers a different side to the company, in turn, driving sales.
Our PR agency in Essex work with our clients to gain them features they can be proud to showcase on their social media. What’s more, we’ll also set a quarterly lead target with you which is protected by our PR guarantee!
How can PR benefit my brand?
As many of our clients are finding out, a strong communications strategy brings with it a plethora of benefits. These include…
Credibility
Many publications have been able to establish a great deal of credibility for their platforms, becoming highly trusted sources. This means that when your brand features within these outlets, your authority instantly gets a boost.
Trust is one of the most important things for businesses to be able to build for themselves. Without this, you’re going to really struggle with maintaining a good conversion rate. With this in mind, the importance of a strong and effective communications strategy is highlighted.
Expanded Reach
When you work with a credible PR agency in Essex like VerriBerri, you benefit from our vast network of connections. We won’t just stick to getting you featured in the local press. Unless, of course, this is what you’re looking for. We have established relationships with journalists across a wide range of publications including The Sun, Metro, Cosmopolitan, and The Daily Star, to name but a few. As such, we can help you to expand your reach by targeting each and every corner of your audience.
Authority
All too often, many of us will stick to the brands we know and love. Becoming a household name is a must, especially if you’re operating within a busy industry. But how does a business even go about achieving this? Yep, you guessed it. Through PR!
A steady stream of press appearances will help your business and its products to become more recognisable. That is, of course, providing you have a strong brand identity. As a result, people will remember you when they come to need your offerings. In turn, this will boost your sales. It really is as simple as that!
Boosted Website Ranking
In addition to the above, PR will also help you to generate high-quality backlinks. These links contribute to a higher domain authority, ensuring your business is credible in the eyes of Google. As a result, you should begin seeing improvements in your websites ranking. In other words, link building will make you more visible and drive more sales. Working closely with our SEO team, our communications experts will ensure each press opportunity generates a backlink where possible.
Who are VerriBerri?
Here at VerriBerri, we are a multi-department agency with specialists across every element of digital marketing. Our growing team are well-known within the industry and are passionate about our client’s receiving worth. We work with brands across the world, with our main client base within the UK and US.
Our team have diverse skillsets, allowing us to provide an array of marketing and PR services to a plethora of different sectors. Our core services include:
- Social media management
- Communications
- Crisis management
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Graphic design and branding
- Event planning and management
Working with us
As a PR agency in Essex, we strive to get our clients the best results possible. Besides bringing a huge network of contacts to the table, our team will also spend time getting to know your brand and ideating exciting pitch ideas. Public relations is all about telling a story. Playing on your key strengths and USP’s, we will work together to brainstorm ideas that position your brand as the best in its industry.
Once pitch angles have been ideated, we will then spend time reaching out to our contacts in the journalism industry. With over 14 years of experience and an impeccable reputation, we have secured many unique opportunities for our clients. Once a pitch has been picked up by a publication, we’ll then work on creating an article that shines a light on your amazing brand.
The bottom line is, in order to be successful in gaining press exposure without spending thousands, you’ll need a top PR agency. We can manage the process from start to finish. What’s more, we’ll also be on hand to help in a crisis should you need us!
Contact VerriBerri
Interested in hearing more about our services? Want to speak to a member of our team? For more information, contact our PR agency in Essex today on 01376 386 850.