The importance of digital marketing in Essex and beyond for your business cannot be overstated. Without digital marketing, businesses risk falling behind in the race to attract and engage potential customers. In our 14 years of business, the VerriBerri team has noticed that digital marketing isn’t used to its full potential by many companies. Creating a website and / or using a social media is a relatively straightforward process – everyone has one nowadays. Optimising each web page and creating quality, unique, and engaging content across several digital platforms? That’s an entirely different story.
What is Digital Marketing?
In its simplest form, digital marketing refers to any marketing activities that take place across digital channels. Whether that’s using social media / digital PR campaigns to reach your audience or optimising your website, it’s all encompassed under the digital marketing umbrella.
Different Forms of Digital Marketing
As you’d expect, digital marketing isn’t a one size fits all process. No two businesses are the same, and not every medium will be effective for everyone. So, first, let’s explore a few of its main formats.
Search Engine Optimisation (SEO)
Effective SEO is without doubt the backbone of any business’s online success. It’s the process of streamlining your website to rank higher on search engines such as Google. Search anything online, and you’ll be greeted with hundreds of thousands of results related to your enquiry. How often have you delved further than the second page of results? Not very often, right? If you want to be ranking on that first page, however, you need to be investing in your SEO.
SEO is anything but a straightforward process, however. The level of optimisation and specialist knowledge required cannot be learned overnight. On top of this, Google uses an ever-evolving algorithm to determine how high your site ranks. This sets out an extensive list of guidelines that you’ll have to meet to keep climbing the SERP. If you want to ensure you’re fully optimised, contacting an agency specialising in digital marketing in Essex is key. If there’s one area you can’t get wrong, it’s your SEO. We run successful SEO projects across the UK, with unrivalled success.
Social Media
If there’s an aspect of digital marketing your business is already engaging in, it’s likely to be social media. With over 4.89 billion total users worldwide, social media platforms offer an unparalleled opportunity to reach your target audiences. As such, leveraging your business’s social media presence has become an essential part of digital marketing in recent years. However, with so many platforms to choose between, determining which one is best suited for your business can be challenging.
If your business is focused on the B2B market, then LinkedIn should be your bread-and-butter platform. After all, it was explicitly created to connect businesses with each other. It offers a scope for professional networking that is unmatched by most other platforms, making it ideal for B2B-focused brands. Furthermore, it can also go a long way in boosting your reputation, visibility, and awareness as a business as well.
If you’re targeting a more consumer-heavy audience, however, platforms such as Instagram and TikTok will be the way to go. Instagram’s emphasis on visual content makes it a particularly effective platform for brands that want to showcase products. TikTok, on the other hand, has rapidly emerged as a popular platform for brands looking to engage with younger audiences. It offers a wide range of features, including short-form videos and live streams. This has made it an ideal platform for brands that want to experiment with creative and innovative approaches to marketing.
Digital PR
Digital PR is a powerful strategy for linking a business directly to their target audience. It does this by securing media coverage and backlinks in leading online publications. At VerriBerri – which specialises in PR and digital marketing in Essex – we’ve spent years cultivating strong relationships with numerous journalists across the UK in both mainstream and industry specific publications. Which publications and resulting backlinks will benefit your business the most will differ from business to business.
B2B-focused companies may benefit from more industry-led publications, whereas consumer-driven business will typically lean towards national newspapers and magazines. Regardless, seeing a brand promoted by other reliable professionals or platforms lends far more weight to its credibility. The more people see your company, the more they’ll remember you. How this translates into sales, however, depends on how carefully you target specific publications and customer bases.
Tying everything together
be penalised if you’re linked from the wrong places. This is another way agencies specialising in digital marketing in Essex, like VerriBerri, can help. We know exactly which outlets benefit your brands ranking, which can do wonders for boosting organic traffic.
The benefits of this increased traffic can also divert additional attention towards your social channels. Especially on platforms like LinkedIn for B2B brands, and Instagram for B2C brands, this can drum up even more interest. As more people see and share your brand, its community continues to grow, and as a result, traffic continues increasing. More people begin talking about you online, and your social signals boost your SEO even further!
Contact our specialist digital marketing in Essex agency
While most companies have a website and social media presence, they often don’t utilise digital marketing to its full potential. Now more than ever, businesses need to invest in optimising their online presence to reach and engage potential customers. Hiring a digital marketing agency can help these businesses achieve their goals effectively. If you’re looking for someone to help support your business with digital marketing, get in touch! For more information regarding our digital marketing services, click here. Alternatively, you can reach us on 01376 386 850 to speak to our team.