Around the world, millions of businesses are using PPC marketing and for good reason. No matter the size of your business or what stage of the lifecycle you’re in, this technique can really help to boost your brand quickly.
Based in Essex, UK, VerriBerri is home to a team of PPC and search marketing experts. Using our 13 years of experience, we can apply our specialist knowledge to your strategy to ensure it is efficient, effective, and profitable. In other words, it’s our job to help your brand develop and grow!
What is PPC in digital marketing?
PPC is a form of non-organic search marketing. This acronym stands for ‘pay per click’ and is a lucrative way for businesses to drive more interest to their websites.
When searching on Google, you’ll often see a couple of suggestions at the top of the page with ‘ad’ next to them. This is a PPC marketing advert. Each time a potential consumer clicks on these options, the business behind the campaign is charged a small amount of money. In return, they get the opportunity to convert this click into a sale. Furthermore, they also get to rank higher than others in their industry.
As ‘ads’ are typically one of the first things someone will see, this is a great exposure opportunity for businesses. Research suggests that only 5% of all search traffic goes past the first page of results. This emphasises the importance of being at the top. Not only can PPC boost credibility but it can also help you to get ahead of your competitors too.
How does it work?
In order to set up a campaign, you need to carry out extensive research into your consumers and their search habits. If you want your PPC strategy to go far, you need to have a good understanding of what your target audience are typing into Google. If you’re not sure where to start, we can help with this process. From here, you can then build a comprehensive list of keywords and keyphrases.
Once you have identified some popular search terms, it’s time to consider what kind of budget you want to put behind your campaigns. Our specialists can then distribute this across your chosen keywords. Along the way, we’ll closely monitor your results, making changes where needed.
PPC is a great way to see results quickly, but it can be expensive if you want to remain at the top. Search engine optimisation (SEO) is another type of search marketing and although very effective, it can take up to 3 months to see any impact.
As specialists, we highly recommend investing in both techniques so they can run in tandem. This way, if you decide you want to decrease your PPC budget, your organic SEO should have garnered your brand first page search results.
Do you really need a PPC marketing agency?
Although some businesses do choose to handle their PPC alone, it’s always advisable to bring in a team of specialists. Time after time, we have been approached by clients who are putting their budget into all the wrong places. By working with us, however, we have been able to set them on the path to success!
Keeping on top of and setting up your PPC marketing campaigns can be time consuming. In addition, these require frequent monitoring too. If, like many CEO’s, free time is in short supply, it’s definitely time to consider utilising an agency. Here at VerriBerri, we encourage our clients to see our work as an investment in their brands future. What’s more, we also have flexible packages to suit every business!
What can PPC do for me?
If numbers are your thing, this bits for you!
Before putting time and money into any new business venture, it’s only natural that you want to know the potential return on investment (ROI). Below, we’ve listed a couple of key, relevant, and up-to-date statistics to help you make a more informed decision:
- Google pay per click ads have a ROI of around 200%
- Nearly half of all small businesses are investing in pay per click
- Conversions from PPC ads are 50% higher than that of organic advertising
- Globally, in 2021, around $144.8 billion dollars were spent on PPC adverts
- Twice the number of SEO visits can be generated by using pay per click
Bolstering your strategy
Keen to know more about our other services? It goes without saying that the more money you invest in your marketing, the greater return you will see. Whilst having a well-rounded strategy isn’t the be all and end all, it’s definitely worth considering if you have the budget for it.
Before you invest in any area, PPC included, you need to consider your branding and website design. If these areas are tired and lacklustre, your strategies results are likely to be hindered by this. Consider whether your image could do with a refresh. If it does, don’t cut corners. It’s all very well driving more people to your site but if this doesn’t do your product/service justice, you won’t be able to convert them.
Social media, SEO, and PR are all great ways to bolster your marketing strategy. Reputation really does matter and will have a direct impact on your success as a brand. When executed correctly, each of these techniques can bring tremendous value when it comes to building your credibility and encouraging repeat purchase.
In addition to the techniques mentioned above, it also pays to have a team on hand to help should you find yourselves in crisis. When you work with our PR team, our specialists are always ready to offer guidance, should you need us. We are experts when it comes to writing a public apology or minimising the impact of negative press!
Contact our PPC marketing experts today!
Curious about any of the services we have to offer? No matter your industry or niche, we’re happy to help! If you’re passionate about the success and growth of your brand, we are too!
To reach one of our helpful business development experts, call us today on 01376 386 850. You can also click here for more ways to get in touch!