On the lookout for affordable marketing? With the economy the way it is, it’s no wonder many businesses are looking for more cost-effective ways to push their products. In actual fact, this is a really scary time for brands, especially those of you who are smaller. But what if we could tell you that organic promotion has the power to shape the future of your organisation?
Here at VerriBerri, we have been organically growing businesses since 2009. Our team of passionate creatives work alongside clients from every sector to build ground-breaking campaigns. Changing the face of their brand, our strategies allow organisations to establish authority within their market. When implemented correctly, marketing really can help the longevity of your company.
What is affordable marketing?
Marketing is a form of organic promotion for both individuals and brands alike. Through carefully formulated campaigns, this technique will help you to improve your reputation and boost revenue.
Marketing takes many different forms, and every business strategy will look different to that of the next organisation. Below is a non-exhaustive list of the many techniques your brand may choose to utilise:
- Search engine optimisation (SEO)
- Email marketing
- Pay per click (PPC)
- Social media marketing
- Events
- Influencer marketing
- Public relations (PR)
How can I make marketing more affordable?
Organic promotion shouldn’t cost you the earth and really, there are lots of ways you can lower this expenditure. From making your strategy more efficient to setting more comprehensive goals, don’t feel disheartened if you’re having to lower your budget in 2023.
To help you on your way, below, our team have put together a couple of our top tips for more affordable marketing…
Automation
Every aspect of marketing takes time, with some being more demanding than others. We’ve all heard the saying ‘time is money’ and in business, this really is the case. It’s vital that you’re being efficient if you want to see the greatest return on investment (ROI).
With the above in mind, it could be time to consider utilising automation tools that will help you to work more effectively. For example, why not invest in a scheduling platform for your social media content?
Consumer research
By utilising tools such as Google Analytics and social media insights, you can quickly find out a lot about your consumers. Additionally, remember to take a look at how individuals are interacting with your competitors! From here, you can then tailor your strategy and campaigns towards this demographic.
Here at VerriBerri, we have experience in targeting a whole host of different market segments on behalf of our clients. With expert insight into consumer behaviour, we know exactly what your audience want to see from you. Not only will this help bridge the gap between your business and its customers, but it will also generate results much more quickly.
Growing your online presence
Whilst social media ads are increasing in popularity, businesses often forget that growing their online presence organically is actually free. Ok, so it can take a lot more time, but it will certainly save you a fair whack!
As your dedicated social media agency, we’ll collaborate to come up with fresh marketing ideas. What’s more, we’ll also focus on improving your engagement first and foremost. It’s all very well having a healthy following but if these individuals aren’t engaging, this is likely to cause issues. It’s also important to note that buying followers is a huge no no!
Investing in an agency
Whilst there is a small cost in hiring an agency, this is usually a much cheaper option than bringing onboard a full-time, in-house team. When you build your own marketing department, there are lots of additional elements you need to consider. For example, cover during leave and the cost of retraining and sickness.
The VerriBerri team are constantly on the lookout for new marketing trends and implementing these for our clients where we can. What’s more, we also have access to all the latest software, removing this as a cost to you. Our glowing client testimonials and multiple accolades attest to our hard work and credibility too!
Working with VerriBerri
Now that you’ve established affordable marketing requires the use of an external agency, you’re probably wondering ‘why VerriBerri?’ It’s only right that you have a long list of questions to ask us. Afterall, placing your brands reputation in the hands of virtual strangers can be daunting.
VerriBerri is home to a team of close-knit and artistic individuals. We are bursting with creativity and fresh ideas, ensuring maximum innovation for our client campaigns. What’s more, with each of our departments operating out of the same office, communication is always easy. Should you need us, we’ll always be on hand to help!
London agencies come with city price tags and when looking for affordable marketing, it’s best to avoid these firms. Based near Chelmsford in Essex, our running costs are far lower than that of companies in the city. With this, we are able to remain more competitive with our pricing without any difference in quality.
Having operated within the PR and marketing landscape since 2009, we have been able to build a huge network of contacts. This allows our clients access to unique opportunities, especially within the press. Not only are our team constantly working hard to fulfil the goals set for us, but we’ll also go above and beyond these too!
Contact us
Although it is perfectly possible for a business to manage their marketing alone, the bottom line is, it’s far more cost and time efficient to outsource this to a trustworthy agency. Ticking one thing off your list for you, we will allow your team to utilise their time elsewhere more effectively.
Looking to find out more about our affordable marketing solutions? Wanting to reshape and refresh your communications strategy in 2023? Contact our business development team today on 01376 386 850. You can also reach us by email on [email protected] or by clicking here.