Based near Chelmsford in Essex, VerriBerri is a growing online marketing agency. Day to day, our team work on lucrative, innovative, and unique campaigns for a range of clients. Our portfolio spans a wide range of industries, as well as the entire globe. From local small businesses, through to large multinationals, we’re ready to take on every new challenge.
VerriBerri is a fully integrated agency with departments specialising in a whole host of areas. We can help with your every marketing need. Our services include…
- Social media marketing
- Crisis management
- Public relations (PR)
- Influencer marketing
- Event planning and management
- Graphic design and branding
- website development and maintenance
- Search engine optimisation (SEO)
- Pay per click (PPC)
Why is marketing so successful?
Around the world, billions of brands are utilising marketing in one capacity or another. Whether this is just the odd email newsletter or the whole hog, investing in your strategy is proven to be lucrative. What’s more, this process does more for your business than just generate sales.
Strong marketing campaigns and comprehensive strategies have a plethora of benefits. First and foremost, techniques such as PR and social media allow organisations to show a more personable side to their brand. This is especially vital now that consumers have become more conscious about the companies they support.
Years ago, many brands put a big budget into advertising their business through the likes of TV adverts. These days, however, marketing is the preferred route. Not only is this a far cheaper option but the results are often far better too. Marketing is subtler and less intrusive than advertising, making it a firm favourite among modern brands.
In addition to the above, organic campaigns are a great way to build the relationship between a business and its supporters. These days consumers want to feel valued by the brands they buy from. By getting them involved over on your social media and sharing sneak peaks, you can build your reputation and improve customer retention.
Key trends to implement in 2023
With the New Year upon us, it’s time to start thinking about campaign ideas for 2023. To help you on your way, here are a couple of pointers from our expert team…
Focus on customer experience
A hugely predicted trend for 2023 is the rise in focus on customer experience. Since the pandemic, consumers have become more and more conscious of the brands they support. Going forward, this is only going to continue.
Customer experience has always been important but with technology only improving, consumers are beginning to expect more from brands. When creating campaigns or refreshing your website in 2023, this should be considered at every step of the process.
The importance of visuals
We’re all guilty of wanting instant gratification and as time goes on, this is only becoming a more common trait. Visual materials such as short-form video and the use of graphics have long been an integral part of marketing. As we go into 2023, however, this trend is set to escalate even further.
When planning your content across social media, your website, and within influencer campaigns, remember to consider your visuals. Platforms such as Instagram are only going to continue favouring content in the form of reels, so it’s important to give them what they want! This will ensure your posts reach the correct audience.
Gifting, gifting, and more gifting
Influencer marketing is a trend that is reshaping the face of many businesses around the world. Although a newer technique than others, this isn’t one to be overlooked. For the right brands, content creators can be incredibly lucrative. The key is, however, in choosing the right accounts to promote you.
When you work with our online marketing agency, it’s our job to source the best influencers to endorse your brand. From here, we’ll do all the liaising and ensure each creator is sticking to the agreement. Not only will this drive sales, but it will also generate some great content for your socials too!
Why it might be time to invest in an online marketing agency
Time is often one of the main reasons why busy CEO’s reach out to marketing agencies. Although very lucrative, this process can be demanding and requires high levels of patience and determination. If this isn’t something you can offer to your strategy, it’s unlikely to be very successful. If this is the situation you find yourself in, it might be time to invest in a professional team.
In order for your campaigns to go far, you need to be consistent with your marketing. Unfortunately, it’s not as simple as just posting the odd photo on Instagram when something interesting happens in the office. Instead, you need to be active on these platforms at all times. By working with an online marketing agency, we can keep the ideas flowing to ensure both your blog and feed are consistent and don’t become tired.
Not everyone who utilises us is a newbie when it comes to marketing. In fact, a high volume of our clients have previously trialled having a specialised department in-house. With this in mind, you’re probably wondering why someone might outsource this task. The answer is cost. When hiring your own team to handle this area, expenses such as training, sickness, and leave often make this a more expensive route to successful marketing.
Contact our online marketing agency
Looking for a digital marketing agency in the UK? As one of the largest firms in the South East, we are well geared to take on any challenge thrown our way. To find out more about how we can help you, give us a call today!
For more ways to get in touch, just click here. We can’t wait to hear from you!