Whilst organic marketing techniques certainly have their benefits, they don’t always compare to the quick, lucrative results seen by paid methods. Utilising these techniques, our digital advertising agency can help grow your business and provide an impressive return on investment.
Many markets are becoming increasingly competitive, meaning it can be difficult to make some noise amid the crowd. Regardless of the size of your business, it’s crucial to stand out and make a positive impression on potential customers. Trough carefully planned and unique paid marketing campaigns, you can achieve just this.
What is Digital Advertising?
Digital advertising is a form of paid marketing, used to promote a business through social media, search engines, and more. After all, with 4.18 billion people using smartphones to connect to the internet, you don’t want to miss out on the opportunity to share your business here. It’s one of the best ways to strengthen your relevance, build brand awareness, and discover business opportunities.
Creating a Strategy
When it comes to building a digital advertising strategy, the first step should always be defining your businesses goals. You should also outline your audience, so you can effectively optimise and target your ads towards the right people.
Following these evaluations, you can assess your options and work out a path forward. Ideally, you shouldn’t put all your eggs in one basket. We recommend using more than one technique to compare performance and continuously manage your campaigns for optimum results.
Types of Digital Advertising
There are a several digital paid advertising techniques available to help take your business to the next level. These include…
Email Marketing
Email marketing involves sending an email message to both potential and current customers with the goal of driving a direct response. With over 4.3 billion people using email and 99% of people checking these daily, this is a marketing technique that you certainly don’t want to forget about. It’s a great way to share promotional offers, nurture leads, and direct customers towards your website.
Before you can begin your campaign, you need to compile an engaged list of subscribers by offering organic, high-quality content to your audience. It’s never advisable to buy an email list as typically, these contacts won’t be interested in your services. What’s more, you run the risk of breaking GDPR legislation. At our digital advertising agency, we can use automation tools to make your life easier. This way, you can schedule when you want your communications sent as well as target specific people within your list.
Pay Per Click (PPC)
Pay per click (PPC) uses Google ads to assist you in reaching the top of the search engine results page (SERP). It allows you to use keywords to target people searching for relevant topics with the aim to direct quality leads towards your website, whilst only incurring costs when people click on your advert.
There are two categories of PPC ads: search and display. Search ads are text-based adverts that appear at the top of the results page on Google to those who have searched for relevant phrases. On the other hand, display ads are visual, image-based ads that are shown on applicable websites to take advantage of their audience.
At our specialist digital advertising agency, we utilise specialist platforms to determine your search volume. If your brand has a high level, then we would recommend starting with a search ad campaign. However, if you offer a more niche service, then you may benefit from creating display ads to develop your brand awareness.
Social Media Ads
Using social media is undoubtedly one of the most efficient ways to speak with your audience and strengthen your digital presence. Social advertising is used to share content with a specific target audience and expand your reach. The paid content appears in a similar manner to organic posts, except for the fact that they have a ‘sponsored’ label. The ad will be pushed towards people who are searching for related things as well as those who fit within your target demographic. Like the PPC display ads, they can come in a range of different formats and placements, including both images and videos.
The platforms you utilise to reach your audience with ads is heavily dependent on whether you’re operating as a B2B or B2C company. For example, LinkedIn is ideal for businesses as it’s the best platform for professional networking. Alternately, Instagram is more focused on the consumers and includes visually appealing content. At our digital advertising agency, we offer social ads across a range of platforms and provide tailored advice for your individual business.
Bolstering Your PPC Strategy
Search engine optimisation (SEO) is the process of optimising your website to align with Google’s algorithm. This results in a higher ranking on the SERP. It’s a great way to boost your brand awareness and see improved website traffic. Unlike PPC, this is a form of organic marketing and is better at achieving results in the long-term.
We would strongly recommend using a professional SEO agency to optimise your website, as it can be easy to do more harm than good if you don’t have a solid understanding of the process. When run in tandem with your PPC, these techniques work to maximise your websites visibility in every way possible.
Contact Our Digital Advertising Agency
Our experts at VerriBerri have over a decade of experience when it comes to digital advertising techniques. Whether it’s PPC, social media ads, or email marketing, we’re happy to help!
If you’re interested in working with VerriBerri, get in touch with us today! Please give us a call on 01376 386850 or click here to fill out our contact form.