Search engine optimisation companies in the UK have been around for many years. There are a multitude of companies to choose from, all offering SEO services. It can feel a little overwhelming. That’s okay – SEO takes a while to get your head around! VerriBerri have been delivering SEO and other digital marketing services for over 12 years. Let us explain in more detail what companies such as ours can offer brands like yours.
Write relevant blogs
Blogging isn’t just for teenagers and food critics. It’s an entirely useful tool embedded deep in the heart of SEO. Blogs make up part of the content on your website. They give visitors to your site something exciting to read and they get you ranking on the SERP (search engine results page). To rank higher on the SERP, your blogs need to be optimised. This involves ensuring that they meet the criteria of E-A-T.
Including E-A-T
E-A-T stands for expertise, authority, and trustworthiness. Anything you write on your site must demonstrate that you have expertise in your subject area. Therefore, you need to write about things that are relevant to your business. If you are a vegan snack food brand, there is no point writing blogs about music; the two are not related.
Google needs to see you are an expert in your field. If they can see this, they will recommend your site higher up the rankings as they know you can help a user with their query. Authority refers to whether you have standing within your industry. Google will measure this by using the content within your blogs but also where your site is featured elsewhere on the Internet. Trustworthiness is the last part. This will include ensuring your blogs are valued by others and contains useful and informative information.
Search engine optimisation companies in the UK can write your blogs for you to include all of the above. Our SEO team are experienced and can write almost everything, so don’t worry if your company is a little niche! From boreholes to high heels, we have been there! We can pick up anything quickly and will write a blog a day, or a week for your brand. This can free up a lot of time on your end. All you have to do is approve the content and we will schedule and upload it on your behalf.
Producing website pages
Another part of SEO that relates to content is pages. Websites are made up of them and any page on your site can positively or negatively affect your Google ranking. These pages may showcase your services or other products that you have. If the pages are services, a SEO company can work with you to ensure all the details about said services are correct. They can also include words and phrases that will allow you to rank higher. These words are usually referred to as keywords and should also be a present theme throughout your blog.
VerriBerri and other search engine optimisation companies in the UK can work with you to ensure your pages are not only informative for visitors of your site, but also meet the relevant criteria for Google. Doing these pages can be time consuming. You may have a large number of pages on your website if you are a larger company. Allowing an SEO agency to take it off your hands will ensure you can focus on other areas of your business.
Keyword monitoring
When you work with an SEO agency, you will come to realise how important keywords are to your website content. Without keywords, you won’t be able to rank on Google for anything in particular. Search engine optimisation companies in the UK can identify your keywords and phrases for you and target them within your blog and pages. These keywords will be pulled from popular Google searches relating to your business, words your competitors are ranking for, and phrases you want to rank for. Once these have been chosen, SEO companies can monitor them and work on them to increase this.
Here at VerriBerri, we use a programme called SEMrush to monitor your keywords. This allows us to see how they are performing throughout the month, where you are ranking and whether the ranking has changed. At the end of every month, we will give you a report that shows the ranking of all your keywords. On top of this, we will identify which ones we will focus on in the next month. These will usually be keywords that have dropped in the rankings or are not as high as they should be. This keyword monitoring allows us to stay on top of algorithm changes and ensure you are ranking as high as you possibly can be.
Build up your links
Link building is a classic SEO techniques that ties in with PR. It is the process of getting your blog posts and website mentioned in online publications to boost your SEO ranking. Not many search engine optimisation companies in the UK will offer this service alongside their SEO, but here at VerriBerri, we work differently. Our team are all under one roof, meaning the PR and SEO teams can collaborate with each other closely. We will monitor the websites that you receive backlinks from to ensure they are good and healthy websites. VerriBerri know this is something businesses struggle to manage in-house, however, it’s a vital step as any backlinks that come from ‘spammy’ websites will be detrimental to your SEO value.
Contact us
Looking at search engine optimisation companies in the UK? Our qualified team are well-versed in SEO and can also assist with other digital marketing services including social media management, graphic design, and PR.
Does your brand need help with SEO or do you have any questions about our other services? Get in touch with our team today or call us on 01376 386 850.