When it comes to the hunt for a credible consumer PR agency, it’s important that you’re able to find a team who truly understand your brand. Furthermore, it’s also vital that you allocate this job to a firm who have the time to dedicate to furthering your business too. At the end of the day, you’re taking a huge risk by investing. With this in mind, you need to make sure that you’re confident in their ability to deliver.
At VerriBerri, our team is made up of highly driven individuals who are passionate about helping brands to thrive. During our 13 years within the marketing and PR landscape, we have had the honour of working with some amazing firms. From FTSE 100 companies and national organisations, right through to small start-ups. No matter your current position, we promise to bring the same level of determination to every project we’re a part of!
What is PR and how does it work?
If this is your first time researching public relations, you’re probably looking for an insight into what this technique is and how it works. In short, public relations (PR) looks at the way you communicate with your audience. This technique can be used to build the relationship your brand has with its consumers, developing positive public perception. This method takes advantage of pre-existing audiences, such as those of a popular newspaper for example, and uses these platforms to elevate your business. There are two routes you can take with your PR, influencer marketing, and media relations.
Another important area of PR to touch on is crisis management. When you work alongside a credible consumer PR agency, their job goes beyond generating positive exposure. Additionally, we’ll also be on standby should you find yourselves in hot water. In other words, we can help you to minimise the impact and rebuild your reputation.
What are media relations?
Diving slightly deeper into each area of PR, media relations are all about marketing yourselves though mass media. This could be through national press, TV, and radio shows, or even on popular podcasts.
At VerriBerri, we have seen the colossal impact of media relations first-hand, both for ourselves and our clients. One of the most popular areas that most businesses like to focus on is press. Depending on your business, you may want to divide your focus between industry-specific outlets and mainstream publications.
What is influencer marketing?
Influencer marketing is one of the newest additions to the PR landscape and has certainly changed the game for many businesses. This is something that more and more brands are investing in each year, and for good reason.
Influencer marketing acts on the basis that a creator’s audience are loyal. They purchase the products said individual promotes to them purely because they trust their opinions. Further, the feeling of FOMO (fear of missing out) also plays its part here too. Providing you can collaborate with the right influencers, this approach alone has the potential to increase brand interest tenfold.
There are lots of different ways you can go with your influencer marketing strategy. In fact, this technique is highly inclusive, providing options for every business regardless of their budget or niche.
Below are the main types of influencer marketing…
- Gifting
- Affiliate marketing
- Brand ambassadorship
- Paid collaborations
How to develop a successful PR strategy
Knowing where to start with your strategy is one of the first hurdles you will face when it comes to public relations. What’s more, it’s also one of the toughest to overcome. Regardless, it’s vital that you get this step right if you want to do well.
To help you on your journey, our consumer PR agency have shared some of their top tips to bear in mind when building your strategy…
1. Know your consumer
The philosophy behind this step is simple. If you’re talking to everyone, you’re talking to no one.
When it comes to marketing and public relations, it’s vital that you know who you’re trying to target. Public relations are a way to bridge the gap between you and your customers and should be used as such. Take some time to research your main consumer groups and what they’re interested in. From here, you can then begin tailoring your PR campaigns to better align with a smaller segment of your audience.
2. Look at your competitors
When building your PR strategy, it’s important that you don’t skip this step. Although you may choose to do things differently to your competitors, this doesn’t mean that analysing their performance is no longer necessary. There is a lot to be learnt from those around you. Take a look at what others in your industry are doing and whether or not they are experiencing success with their approach. Not only can this exercise act as a source of inspiration, but it can also offer an important insight into what to avoid too.
3. Hiring an agency
We won’t lie to you, trying to gain any traction with PR without a specialist firm is going to be tricky. What’s more, it’s also going to be more expensive too. When you work with our consumer PR agency, we are able to bring over a decade of experience to the table. Further, we will also introduce your brand to our long list of connections, gaining you exclusive opportunities where possible.
Get in touch today!
If you are keen to invest in your brands reputation throughout 2022, why not get in touch? Our team would be more than happy to chat you through our processes and how we can help!
Beyond public relations, we are also able to offer comprehensive support with marketing and design too. From social media, branding, and website development, right through to SEO and PPC, we’ve got you covered!
To reach a member of our team today, just click here! You can also reach our consumer PR agency directly by calling us on 01376 386 850.