Within today’s uncertain climate, working with an Essex PR company will be a defining factor in your brands’ long-term survival. At VerriBerri, we have 12 years of experience providing multi-award-winning marketing and PR services. Through the years, our reputation has become self-evident. We offer exceptional quality, without the London price tag.
The past 24 months have been challenging for all businesses, with many struggling to stay open. This being said, it is essential you don’t get caught in this downturn and are making every effort to propel yourself to the top. Our highly cost-effective marketing services can provide you with the opportunity to do this, for a price you can afford. What’s more, transparency is a key virtue at VerriBerri. This means that only the services which could actually benefit your brand will be proposed from the get-go. By working with us, we can compile the most effective portfolio of services, specifically tailored to your business.
We can provide help and support with…
Public Relations
A customer’s perception of your brand is without a doubt one of the most important factors in its overall success. No matter your actual product or service quality, if it is perceived as poor, there is little opportunity for success. Positive associations push your business to the forefront of the industry, whilst negative ones can set your strategies back years.
Many PR agencies employ successful PR strategies, but none offer the unique opportunities that we do. What sets our Essex PR company apart from the rest is our PR guarantee. Because of the damaging previous 2 years, many businesses may not have sufficient resources available to market effectively. Those who do may still be cautious or reluctant to invest significantly, out of fear of uncertain pandemic escalations. Our PR guarantee offers you complete security when working with us, guaranteeing you results no matter the circumstances.
There are many approaches to PR, but the main premise surrounds increasing the perception of your brand to your audience. PR is what we call an umbrella term, which can be encapsulated within many different forms and techniques. The ways in which a company can go around this vary, but the most common approaches tend to include:
Media Relations
This is one of the traditional approaches to PR, and although relatively dated, it is still as prominent as ever. At VerriBerri, we have over 12 years of experience in establishing various media relations for different industries. Be this within newspapers, magazine articles or trade press, our vast connections are a thing to be desired. The main premise of this technique surrounds press releases, a way of portraying desired information to your intended target audience. This could include emotional stories, hierarchical messages, or communicating any positive impacts your brand may have been involved in. Whilst these are only a few of the infinite possibilities that media relations can provide, the premise remains the same. Publicly positive portrayals of your brand could be the difference between long-term prosperity and struggling to survive within your market.
Influencer Marketing
Another approach could involve the use of influencers in generating awareness for your brand, a technique increasingly used amongst businesses. Influencers offer a loyal audience, providing businesses with an effective medium to promote their products.
For the right brand, collaborating with influencers can rapidly enhance awareness and interest in their product/services. As a leading Essex PR company, we can help with various different types of campaigns including gifting, ambassadorships, and paid collaborations as potential exploitative opportunities. Our approach can be tailored specifically to your business, enabling you to reach your target audience in the most cost-effective way possible.
Influencer marketing is highly successful and works off the idea of FOMO (fear of missing out). When products are promoted by our favourite creators, we are instantly incentivised to make the same purchase. For your brand, not only does this technique increase awareness of your intended target audience, but it can also help you tap into new, unventured markets.
The above being said, influencer marketing is a heavily industry-dependent technique. Like with a lot of things, what might work for other companies might not work for you. B2C industries tend to thrive when implementing this technique, whilst B2B’s incline to avoid it. The size and budget of your company are also key indicators of which route you take your influencer marketing campaign in. With so many variables in play, it’s highly recommended that you seek professional advice.
Crisis Management
Having a positive brand image is one thing but maintaining this is an entirely different story. The minds of journalists are ever-changing, and unfortunately, not all press is good press, no matter what you may have been told. This highlights the importance of having a contingency plan in place should your business slip up. Crisis is lurking around every corner and sometimes, something as small as one negative review could ruin everything you have worked for. With this in mind, having an insurance policy in place needs to be a top priority.
Negative PR can dramatically harm the reputation of your brand, affecting consumer interest and therefore revenue in the long-term. When you work alongside the experienced team here at VerriBerri, however, we can help you to navigate crisis, limiting the fallout of detrimental stories. What’s more, using our long-existing connections, we can even stop negative stories from breaking in the first place.
Contact Us
As a growing Essex PR company, our list of services extends beyond those mentioned previously. Being fully integrated, we encapsulate various aspects of marketing, all of which can help propel your business to the top. Some of our most popular services include:
- Social Media Marketing
- Public Relations
- Graphic Design
- Event Management
- Search engine optimisation (SEO)
- Pay per click (PPC)
For more information about the services we offer, and how we can tailor these effectively to your business, click here. Alternatively, to contact the VerriBerri office directly, call us on 01376 386 850 to speak to the team!