If you are a newbie to marketing, it can be extremely daunting to know where to start. With so many options out there, it can be a difficult decision picking the right agency to represent you. Our Marketing agency in Essex can take that pressure off your shoulders and highlight your brand to customers.
With over 12 years experience in the marketing industry, our team are well equipped to handle your marketing needs. Whether you are an established business or a start-up brand, we can get your company the recognition it deserves. Let’s delve a little deeper into what VerriBerri can do for you…
Public Relations
One of the main parts of marketing is public relations. If you don’t have a catalogue of contacts to reach out to, getting attention from the press can be difficult.
Having your brand published in a magazine or paper will bring exposure to your company. Not only this, but it creates the idea that your business can be trusted. Publications aren’t going to print an article without doing their own background research into who and what they are promoting.
You are also reaching a much wider audience by using PR. For example, social media can be targeted to certain criterions of people, but publications will be read by everyone. You may have an idea of who your target audience is but of course we can’t always stick to this stereotype. People may read an article about your brand and make purchases for friends or family members!
Social Media
The pandemic has brought with it some huge changes for businesses. With the world having no choice but to temporarily shut down, many companies had to adjust to moving their business online and quickly. Social media is a great way to market your company organically. You can build a following, share promotions, photos, and videos, all without having to spend a single penny.
Social media is used by a whopping 4.5 billion people worldwide, now that is one huge audience you don’t want to be missing out on. At our Marketing agency in Essex, we have skilled social media experts who know the ins and outs of how to create striking content that will attract the consumer’s eye. On top of this we have our very own in-house graphic designers who can create professional and flawless graphics to show you as the true professionals you are. Let’s face it, if your content is great but graphics are not quite up to par, it will bring down the way your viewers perceive your account.
Crisis Management
We know the thought of a crisis instantly brings shivers! No one wants to think about what could go wrong, especially if you are a glass half full type of person. However, it is something in which you need to have a well-equipped plan for. When a PR crisis occurs, it is easy to panic. That said, with an expert Crisis management team behind you, they can have a management structure in place in case of said events occurring. Our marketing agency in Essex has dedicated staff who deal specifically in handling a crisis situation. They can take over how it is all handled, leaving you to run of your company.
SEO
SEO is also known as search engine optimisation. In simple terms it is the art of pushing your website higher on search engines. Reports show that most people will find what they are looking for on the first page of Google. If you’re website is ranking lower down on the pages, this is not great news for you. Our marketing agency in Essex has dedicated SEO specialists. They use their extensive knowledge to search for keywords in blogs which can push your company higher on the ranking system. Not only this, but they are always up to date with Googles ever changing algorithms. Let’s face it, that causes a whole heap of troubles on their own!
Influencers
Influencers is one of the newer tactics to the marketing scene, and an extremely effective one at that. An influencer is known as someone who has a large following on social media. Influencers tend to have a trusted relationship with their followers. This means that anyone watching them will be more likely to buy what they are advertising. Our team have a long list of influencers who are on hand to represent your brand. Believe it or not, there are a few ways you could use this to your advantage.
- Gifting – This is a highly popular way of advertising through an influencer, you simply gift them one of your products and they will post about it on their social media accounts.
- Affiliate link – Another highly effective option is to provide them with a link to post on their accounts, this offers their audience a percentage off of the product and also helps you to track the success of using this method.
- Brand Rep – Sometimes a company will choose to have a brand rep, this person essentially becomes the face of said brand. It is a great way to give a more personal feel to a product.
Why choose VerriBerri?
Our team have experience working with a vast array of industries, they have the expertise to handle marketing from the construction industry all the way through to the hospitality sector. At our marketing agency in Essex, we are renowned for our client retention, many of which choose to stay working with us after their contracts have expired. We believe this speaks for itself. On top of this, we have won numerous awards from ‘best marketing agency’ to ‘best employer’. Our track record for achievements is impeccable.
Contact us today!
If you’re looking for a marketing agency in Essex, come and chat to one of our friendly staff members. We can offer our expert opinion on the best packages for your brand. Contact us today on 01376 386850, alternatively click here!