Based in Maldon, Essex, VerriBerri is a top vegan SEO agency, specialising in boosting the exposure of a whole host of different brands. Day to day, we work hard to put our clients on the map, solidifying their position within the sector.
As one of the largest marketing firms in the South East; you can rest assured that we have the manpower to bring your every vision to life. In addition to SEO, we can assist your business with a variety of services. These include…
- Social media marketing and management
- Event management
- Public relations (PR)
- Influencer and affiliate marketing
- Crisis communications and management
- Website development
- Graphic design (branding, logo design etc.)
What is SEO?
SEO (also known as search engine optimisation) is easily one of the trickiest marketing techniques to get to grips with. In fact, if we were to go too in-depth into what this is and how it works, we’d be here all day. In short, SEO is about improving where you rank on the SERP under searches that relate to your product/service. This process involves modifying your website (or optimising) so that it fits in line with the requirements set out in Googles algorithm.
As many of you will already know, algorithms are used for problem solving. In this case, they’re used to determine which content a user sees and the order in which it appears. To keep people using their platform, Google are constantly improving their algorithm so that it shows consumers the most relevant information first. They determine your algorithm compatibility through a process known as crawling.
For a more comprehensive definition and a detailed explanation of how this process works, click here.
Why is it so important?
If you’re new to SEO, the true importance of this technique might not have hit you just yet. In actual fact, search engine optimisation is often one of the most lucrative methods for businesses to utilise. Not only does it bring in a great deal of traffic, but it also detracts attention away from your fellow competitors too.
According to a recent study, the top three results on the SERP receive an average of 61.5% of all traffic. What’s more, 33% of this goes to the first organic option. Think about it. How often do you venture much further than the first page of results? Realistically, if you’re appearing beyond this, you may as well be speaking to an empty room. As a vegan SEO agency, we have seen first-hand just how much the popularity of this lifestyle has grown through the years.
Like with any lucrative industry, this spiral in demand has only led to oversaturation of the market. With so many competitors popping up left, right, and centre, making noise within the vegan industry has never been so difficult. If this is something you’re struggling with, SEO is definitely the way forward!
How does SEO compare to PPC? Which is better?
For those of you who don’t know, SEO and PPC are two different types of search engine marketing (SEM). Search engine marketing is an organic way to boost traffic. In other words, you don’t directly pay for it. On the other hand, PPC is a non-organic form of SEM.
PPC (pay per click) is where the company behind a website pay for its positioning on the SERP. These are the options you usually see first with ‘ad’ marked next to them. Makes sense, right?
Whilst PPC can be highly effective in generating quick sales, SEO offers far more in terms of long-term strategy. When you stop topping up your Google Ad account, all the results you were previously seeing will stop. Comparatively, the effects of a strong SEO strategy should last far longer.
The route you take with your SEM is going to be completely dependent on your business’s goals and aspirations. Where budget allows, you might even want to invest in both!
What does optimising my website entail?
The process of optimising your website can be quite lengthy, especially if this isn’t something you’ve previously kept on top of. There are lots of different steps to impressing the algorithm, hence why so many people hire a professional vegan SEO agency. Perhaps one of the most time intensive jobs is content writing.
By content, we mean everything from blogs and landing pages, right through to your website copy. As expert content writers, we’ll help you to identify the most relevant and plentiful keywords. What’s more, we’ll ensure that everything written on your behalf is produced to a fully optimised standard.
Back-end optimisation is another vital part of SEO that requires a lot of attention. As the team behind your project, we’ll make sure that your website is fully optimised for mobile phones, in addition to improving your loading speed. What’s more, we’ll also produce both meta descripts and alt-tags to help with the accessibility of your site. Finally, we come to backlinks. These are usually generated through press articles. When a journalist publishes a piece, typically, they’ll also include a link back to your website within this. Providing these come from quality sources, they can be incredibly helpful when it comes to boosting your SEO value. As PR is one of our specialist areas, we can offer the entire package, leaving no stone unturned!
Is a professional vegan SEO agency really necessary?
In short, the answer to this question is yes. SEO is one of them processes that has so many different components to it. You tick one task off the list, and you’re instantly met with a thousand other jobs to complete. Not to mention, search engine optimisation is extremely technical too, making years of experience a must-have!
Regardless of the direction you take with your marketing strategy, it always pays to hire an agency who have direct experience within your market. If you’re looking for a team who will help you get the most out of your SEO, look no further!
Contact our vegan SEO agency
Interested in knowing more about how SEO can excel your brand? Keen to get the ball rolling with your campaign? For support, guidance, and more information, get in touch with a member of our team by clicking here!