At VerriBerri, we specialise in SEO for lifestyle brands. Year on year, we help hundreds of organisations to work at a fuller capacity, all through improving their discoverability. Our team work tirelessly to give the brands we work with a well-deserved boost – providing better stability for their future.
Our team are well geared to help companies in every stage of their lifecycle. Whether you’re a small business or a FTSE 100 organisation, we will help you rank in no time. If you’d like to know more about the work that we do, keep reading…
What is SEO?
For some you, SEO might be a relatively new concept. For others, this may be something you’re already familiar with. Before we delve too deep, however, it’s important that we’re all on the same page when it comes to our understanding of this digital marketing method.
SEO is the acronym for search engine optimisation. This technique is a type of search engine marketing (SEM) and is used to generate more traffic to your site. This approach works by making your website more discoverable on the search engine results page (SERP.)
How Do Google Determine Your Ranking?
Google have one mission – to keep people coming back for more. And how do they do this? They work on making their end user experience as smooth as possible.
When someone goes on the internet to search for something, they want to be able to find an answer instantly, right? Nobody wants to have to sit there endlessly scrolling. With this in mind, if Google want people to keep using their search engine, they need to be recommending only the most appropriate sites. They determine these via their algorithm. The Google algorithm is almost like a check list. Essentially, this includes every trait that a ‘good’ website should have, such as a fast-loading speed, for example.
The more boxes you tick, the higher you rank under search terms that are relevant to your business. As you can imagine, this technique can be very lucrative when implemented correctly. In order to determine how much of the algorithm your website complies with, Google carries out a process known as indexing. This is where robots known as ‘spiders’ crawl your site. These then report back, and your ranking is determined.
SEO Vs. PPC
When researching SEO for lifestyle brands, it’s likely you would have stumbled across PPC on your travels. This is another type of search engine marketing and aims to achieve the same end goal as SEO. Where the two techniques differ, however, is in their approach.
PPC stands for pay per click. Essentially, these are the results you often see first with ‘ad’ stamped on them. This is a non-organic type of SEM as businesses actively pay to rank in these positions. Every time someone clicks on one of these options, the organisation behind the campaign is charged a certain amount.
So, which is better for your business, you ask? If we’re honest, it really depends on what it is that you want to achieve. If you are just looking for a quick sale, PPC may be useful to you. However, it’s important that you remember that when you stop paying for pay per click, all of your results will then come to a halt too. Comparatively, SEO offers credibility to your brand and a better long-term strategy.
What Do SEO professionals Do?
The algorithm takes lots of different things into consideration. As SEO professionals, it’s our job to ensure you tick as many of these boxes as you possibly can so that you reap the highest reward. Where budget allows, we will help you to carry out both on-site and off-site optimisation. What’s more, we will also provide on-going support to ensure your ranking remains as consistent as possible.
How To Improve Your Site Health Organically
We get it, SEO for lifestyle brands can be difficult to get your head around. So that you can get a better idea of how it all works, these are the kinds of things you need to be working on…
Content Creation
In terms of content, blogs and landing pages have a huge bearing when it comes to your SEO value. In addition, as does your website copy. As your SEO team, we are able to create this content on your behalf.
Naturally, it’s easy to overlook just how much work goes into this area of optimisation. It’s important that you remember, however, that not only is content creation taxing, but it’s also a drop in the ocean when it comes to SEO. Writing these materials is no easy feat. Not only does this process take a lot of creativity, but it also requires expertise surrounding keywords too.
Back-End Optimisation
When it comes to SEO for lifestyle brands, back-end optimisation is easily one of the more technical pieces in the puzzle. Trust us, this isn’t a task you’re going to want to take on if you’re unfamiliar with how it all works. As part of back-end optimisation, our team will ensure your website is fully optimised for mobile viewing. This is a huge factor affecting your site health. In addition, we will also look at improving your sites loading speed, compressing your file sizes and creating alt-tags, and meta descriptions too.
Backlinks
Finally, we come to backlinks. This is a form of off-site optimisation and requires expert knowledge within the realms of PR. A backlink is where one site links back to another, and these are often produced when press articles are shared online. If these are coming from credible and well-known publications, their effect on your site health can be great.
At VerriBerri, we are a multi-skilled agency, specialising in all things marketing and public relations. With an entire department dedicated to press and communications, we can get to work securing you opportunities in no time. What’s more, we will also monitor these backlinks as they come in and remove any that could be harmful.
Contact Our Specialists
As you can see, SEO in general is a broad subject, and not a task for the untrained eye. If you want to make use of this technique to its fullest extent, you may want to consider utilising the knowledge of professionals in this field.
Interested in knowing more about SEO for lifestyle brands? Contact us today! You can reach one of our experts by clicking here.