As an influencer marketing agency in Colchester, we help put companies on the map. Day to day, our communications team provide a range of businesses with invaluable exposure opportunities. Overall, our efforts allow companies to push for a more secure future, allowing them to operate at a fuller capacity. If growth is what you are after, VerriBerri can make it happen.
What Is an Influencer and What is Influencer Marketing?
Really, the name says it all when it comes to explaining what an influencer is. Typically, these are individuals who have a large following on social media and as a result, have an influence over their audience.
This idea of an ‘influencer’ was established when creators begun posting regularly on social media platform YouTube. Individuals were free to share videos on anything they liked and more often than not, this would be centred around their hobbies.
As the popularity of YouTube grew, as did the followings of thousands of these creators around the world. These audiences became more and more loyal, building a community. This made way for a new type of promotion, now known as influencer marketing.
These days, people can earn influencer status on any social media platform. Particularly, YouTube, Instagram and TikTok.
Content creators can be categorised by the following criteria:
- Nano-Influencers – 1k-10k Followers
- Micro-Influencers – 10k-100k Followers
- Macro-Influencers – 100k-1M+ Followers
How Does Influencer Marketing Work?
All too often, businesses are anxious about evolving their marketing strategies in line with developing trends. Influencer marketing, however, has proved to be extremely lucrative for many and definitely should not be overlooked.
Now, you may be wondering how this may work for your business. Influencer marketing is not always the obvious choice, however there are very few industries that it cannot benefit. As a professional influencer marketing agency in Colchester, we have helped a wide range of different clients utilise this form of marketing. Depending on your sector, there are a variety of routes you can go down when it comes to building your strategy.
Below, we break down the most popular types of influencer marketing to give you a better idea of how it all works.
Brand Ambassadorship
One route you may choose to go down is brand ambassadorship. This involves onboarding figures in the public eye, such as celebrities or influencers, who represent your business. The idea is that these individuals act as the face behind your brand. They may be required to post regularly about your company, act as a spokesperson and also, attend certain important events. Brand ambassadorship is incredibly successful simply because it exposes your company to new markets.
When these individuals are associated with your product or service, they become more desirable. It is, however, vital that you select brand ambassadors wisely. These individuals are an extension of your brand, so it is important your values align. If you are unsure of where to begin with brand ambassadorship, our influencer marketing agency in Colchester can help!
Gifting
The most common type of influencer marketing is gifting. This involves sending your product or giving a free trial of your services to a creator. In return, this influencer will share your brand with their audience, spreading the word about your business. Depending on the popularity of the individual, these opportunities can be free, or paid. Either way, the ROI is certainly worth it.
As an influencer marketing agency in Colchester, it is our job to manage this for you. Firstly, we can help you to identify creators with a similar target audience to your brand. Once these are established, we can then reach out to them on your behalf. A crucial part of this process is vetting. Each influencer should be researched before working with them so that you can avoid potential crisis situations down the line. This is another task our team of experts can help with.
Collaborations
Finally, collaborations. This involves getting influencers involved in the creative process of new products or ranges. These may be branded under their name, much like celebrity endorsement. This type of influencer marketing may not fit well with everyone’s business model. If you think it might suit your brand, however, collaborations are definitely something to consider.
What You Will Love About Working with VerriBerri
At VerriBerri, we put our heart and soul into everything we do. Our company culture is second to none and something we work hard to maintain. The team are extremely close-knit, making for the perfect blend of passion and high-quality results. Ideation is never in short supply here at our offices, allowing us to keep providing amazing results for our clients. One of our biggest achievements to date is gaining multi-award-winning status. When starting any new business relationship, you need to be sure that you can trust the other party. Further, you need to know that your investment is going to be looked after.
Our team work hard to go above and beyond the expectations set for us. This is hopefully reflected in our long list of accolades and outstanding reputation. Last by no means least, the team are incredibly diverse when it comes to their skillsets. Our agency houses departments covering every element of marketing you could ever need, making the entire process stress-free! A summary of our services can be found below:
- Public Relations
- Crisis Communications
- Influencer Marketing
- Event Management
- Search Engine Marketing (SEO & PPC)
- Social Media Management
- Graphic Design
Contact Our Influencer Marketing Agency in Colchester
The fact of the matter is, hiring a marketing agency is an investment, not an unnecessary cost. If you want your brand to stay relevant, you need to be making noise within your industry. The best way to do this, is through your strategy.
If you are keen to know more about influencer marketing, why not get in touch with our professionals? We would love to discuss your current strategy and how we can help you going forward. To contact our team, click here!