Although Instagram influencer marketing may be a relatively new technique, it’s certainly not one to be overlooked. In fact, when used correctly, this method is easily one of the most lucrative ways to promote your products.
In order for a brand to do well, they need to be able to create a story. Additionally, they also need to be positioned in front of the right people. Marketing is a great way to achieve just this and is a sure-fire way to build awareness and visibility. Creating an effective strategy is, however, much more difficult than it first looks!
Here at VerriBerri, we are an award-winning agency helping brands to communicate better with their consumers. We have worked with organisations from every niche, meaning that we’re well-equipped to take on any new project. To find out how influencer marketing and working with our team can benefit your brand, keep reading!
What is an influencer?
An influencer is someone who regularly posts on social media, with a large audience who regularly engage with their content. Through building their following, they have been able to establish credibility within their target community. This gives them a level of influence over their viewers’ buying decisions. Influencers are usually found on platforms like TikTok, Instagram, and YouTube.
Influencers can be categorised based on the following:
- Micro Influencers: Usually between 5-100k followers and with a high engagement rate.
- Macro Influencers – Creators with an audience of 100K plus.
- Mega Influencers – Anyone with over 1 million followers on social media. This category usually has a low engagement rate, but their reach is expansive.
What is Instagram influencer marketing?
Given the influence that these creators have over their audience, their platforms can be a handy tool when it comes to marketing brands. This can help you to make noise within your industry, building brand awareness and driving more traffic to your website.
When it comes to influencer marketing, businesses have a couple of options…
Gifting
Gifting is a concept most commonly used with smaller influencers of around 15k and below. In this instance, a brand agrees to send out their products in return for coverage on a creator’s platform. This is usually pre-agreed with the influencer and reviews may be shared in the form of stories, grid posts, or reels.
Paid partnerships
When targeting larger influencers, creators will usually charge a fee for promoting your products on their platform. The amount you will need to pay for this coverage ranges depending on the size of their following. Nevertheless, there is a lot to gain in return for this.
Brand ambassadorship
If you’ve got the budget to take things one step further than gifting or paid partnerships, you may want to consider brand ambassadorship. This is where selected influencers essentially become a spokesperson for your brand, with regular mentions of your product/service across their profiles. As a business, you may choose to take this further by allowing them to create and release their own ranges.
How can influencer marketing help me?
With it being a new year, you may be looking for an extra boost during the busy months ahead. If this is the case, influencer marketing is the perfect way to build traction around your launches.
Whilst consistent social media marketing is something we always advise for any client, this can only go so far. By additionally utilising the platforms of influencers, however, you’re able to place your products in front of more people. This will generate noise around your brand and encourage word of mouth, resulting in increased website traffic and in turn, higher conversion rates.
Furthermore, people trust influencers and look up to them. With this in mind, their audience often buy the products they promote out of FOMO (fear of missing out). Instagram influencer marketing is proven to be a highly effective marketing technique and is one that many brands are already utilising.
Why you may need help from an agency
Knowing where to start with Instagram influencer marketing can be tricky. It’s difficult to know what strategy to utilise and how much budget you should be allocating. It’s for this reason that many brands choose to simplify the process by outsourcing this to an agency, like VerriBerri.
When you work alongside an expert team, we can take the pressure off your shoulders by managing the campaign from start to finish. We will work alongside you to decide on the best strategy and begin reaching out to influencers on your behalf. From here, we can then track the progress and success of this project, ensuring each influencer is posting as promised.
Throughout your campaign, content created by influencers can be repurposed and shared on your own profile. This can be really handy if you are struggling for new ideas and adds to your brands credibility.
Key stats you need to know
Still on the fence about investing in an influencer marketing strategy? Below, we’ve included some key statistics that might help you make up your mind!
- According to a recent study, around 61% of consumers trust influencer opinions
- 16% of influencers are male and 84% are female
- 93% of all marketeers have utilised influencer platforms for promoting a brand
- Micro-influencers typically have an engagement rate of around 5%, the highest of all the categories
- 80% of consumers have purchased a product after an influencer has recommended it
Get in touch
Based in Essex, our team of professionals are experts in all aspects of digital marketing. From PR and social media, right the way through to influencer and search marketing, we can help with every step of your campaign. What’s more, we can even assist with strengthening your brand identity too, be it through graphic design or website development!
Want to know more about how we can help elevate your brand with Instagram influencer marketing? Keen to learn about our many other services? Get in touch with our business development experts today! You can reach us by clicking here or calling on 01376 386 850.