At VerriBerri, we pride ourselves on being an award-winning PR agency. As it stands, we are the biggest marketing firm in Essex, another title we are honoured to hold. Day to day, we help a range of clients develop their communications strategies. We are responsible for gaining our customers valuable exposure, no matter their industry. When you work with our team, you benefit from a friendly and elite service where we always promise to please. If you are looking for a unique and professional team, keep reading.
What is PR?
Firstly, lets broach the question of what PR actually is. PR stands for public relations. This is the process in which a brand uses outside sources to bridge the gap between themselves and their audience. PR is all about maintaining your public image and constructing a health reputation.
There are a range of sources you can utilise for public relations. These include (but are not limited to):
- Magazines
- Newspapers
- Press Releases
- Radio
- TV
- Podcasts
- Influencers (Influencer Marketing)
The Key Advantages of PR
As we trust is relatively obvious, the biggest benefit of PR is exposure. When you work alongside a specialist team, they will get to work in finding you opportunities among sources that share a similar target demographic. The idea is to place your brand right in front of an interested and engaged audience. Providing you are sharing a relevant story in the correct place; this will work wonders for your brand recognition.
Unfortunately, there are so many illegitimate companies out there these days waiting to scam people out of money. As consumers, this is something we have had to wise up to through the years, especially during the pandemic. With this in mind, providing evidence of your ability is important. The more people see your name, the more they become comfortable with buying from you. Further, no quality source is going to promote a dodgy business if they want to protect their own identity. Exposure that comes from trusted sources such as popular influencers or top publications will add to your credibility.
In addition to being credible, people also want to know that they can trust you. Often with PR, it is about sharing an emotive narrative that portrays your brand in a good light. In other words, it is about humanising your business and adding a personal touch. When you are able to generate trust, this leads to repeat purchase and brand loyalty. What’s more, it will aid positive word of mouth.
Finally, public relations can bolster your other marketing methods, such as search engine optimisation (SEO.) When you build back links through digital PR, this can be great for improving how high you rank on Google. The more of these you have, the better you can be discovered online by new customers. This is vital if you’re operating in a crowded market.
What Makes Us Different
One of our biggest achievements as an award-winning PR agency is that we are unique. This is something we truly believe to be one of our biggest strengths. We offer a personal service that is completely tailored to the individual needs of every client. We do this because we care.
Below, we go into further detail covering some of the factors that we feel make us distinctive:
PR Guarantee
Starting with our USP, we are the only public relations firm in the whole of the UK that offers a guarantee on our leads. As some of you may know from previous experiences, journalists are certainly not the easiest to work with. The world of public relations is unpredictable, making the terrain tricky to navigate. Having worked with hundreds of brands, we are constantly praised for the security we offer our clients. If an opportunity with a reporter is ever lost, we always promise to replace it. Afterall, we want your ROI to be the best it can be.
Extensive Connections
Working in this industry for over a decade has meant networking with thousands of different individuals. As professionals for so long, we have built a solid reputation for ourselves within the press industry. The relationships we have constructed have turned out to be invaluable, offering amazing exposure opportunities for our clients. We are now at a point where journalists frequently approach us for our help in creating a narrative.
Imaginative Team
At VerriBerri, our team is built from young, tenacious, inspirational individuals who never fail to deliver. When starting the business 12 years ago, it was a huge focal point of ours to create a welcoming and friendly working environment. Within the office, we all work together to create amazing results for our clients. Being a close-knit team means ideation is never an issue. What’s more, we don’t believe in outsourcing to freelancers. This is simply so that we can keep communication effortless for our customers.
Full-Service Agency
In addition to being an award-winning PR agency, we are also a multi-service firm. Should you need it, we can provide an entirely inclusive package. Alternatively, we can offer support in your chosen areas with flexibility to develop your marketing in the future. We have specialist departments covering search engine marketing, social media management, graphic design and event management too. Not to mention, we’re also elites when it comes to crisis management should you ever find yourselves in need of this service.
Contact our Award-Winning PR Agency
Its 2021 and connection is huge when it comes to choosing which companies you buy from. Therefore, it’s vital that businesses are working hard to create a concrete relationship with their target segment. Arguably, without utilising marketing methods such as PR, you’re going to become overlooked.
If our award-winning PR agency sounds like the perfect addition to your company, why not get in touch? We’d love the opportunity to discuss your business and help you in securing your future. To reach our team, you can call the office on 01376 386 850 or click here to be redirected to our contact us form.