And they lived happily ever after, with help from a Wedding Marketing Agency.
Running a wedding venue for some is a dream. The atmosphere, designs and the planning are what some dream of doing for a living. Whatever reason is behind you entering this market; it won’t come as a surprise to know that it is extremely competitive. So, how will you make yours stand out?
It doesn’t matter if your grounds are well kept and you offer elegant suites for guests; you need to remember how effective your online presence is. With that in mind, the team here at VerriBerri, a leading wedding marketing and PR agency in Essex, wanted to talk about some of the best marketing strategies that a wedding venue can carry out to stand out from the crowd.
Make Use of Your Website with SEO
What better time to advertise your wedding venue now that there is a light at the end of the tunnel from the dreaded C word (coronavirus!) With wedding venues becoming closer to getting the green light, making use of your website couldn’t be any more effective.
Search Engine Optimisation (SEO) is designed to help your business reach a greater audience of people through ranking it as high as possible; predominantly on Google. Often, organisations forget the importance of ensuring your website is mobile-friendly. Back in 2016, Google introduced an algorithm which boosted your rankings based on how mobile responsive you were. In fact, over 60% of daily searches are now performed on a mobile device. Trust us, you do not want your website to appear on your phone how it does from a desktop computer. It will make it difficult to read and scroll through, navigate and actually make any sense of locating what page you want to find. Before you rush off to examine how your website looks from the closest phone you find; think about how you want it to look.
Don’t just rush it so it looks better! Take your time to create a suitable layout and idea that will work for your venue. Whilst we are on the topic, another great way to give your competitors a run for their money is through some good old stalking. Visit your rivalries website, what SEO keywords are they using? Not only can you see their writing style, but you can also make your content better!vA blog post goes a very long way in reaching a wider audience. A little bit of research doesn’t cost anything other than time. Blog posts can not only show off your venue and its upcoming dates ready for booking; but they also keep your website active and therefore increase your online presence.
You really have no excuse if your Instagram isn’t inundated with pictures of your wedding venue. Owning aesthetic grounds and not showing them off is like having a school and not encouraging pupils to attend it. It makes no sense! Instagram is a great tool for a wedding marketing agency to use and cannot be underestimated. It has close to one billion active monthly users and allows your business to interact on a new level.
The app allows you to make use of hashtag’s, which will categorise content for your audience. For example, if you owned a wedding venue situated in Colchester and wanted to announce the fact that you were taking bookings for 2021, Instagram would be the perfect place to do that. Ensure you know your target audience, and are using a business profile to see what times of the day you’re attracting most viewers to your feed. Examine what kind of content they prefer, make use of your insights feature! The last thing you want is for a potential client to see you haven’t posted on social media for 3 months. First impressions count!
Influencers……
Don’t eyeroll. Let’s not steer too far away from the power of social media and its link to marketing. In an age where almost 3.8 billion users actively use social media, the rise of what people refer to as ‘influencers’ is not to go unmissed. TikTok would be a great place for those working in the wedding industry to make use of social media and influencers. Finding connections and using PR for the wedding industry is well-known and can lead to reaching a greater audience. Let’s paint a picture: you’re roaming the grounds to a picturesque setting and implementing some light-hearted fun along the way. You will create a warming and friendly environment whilst displaying what your venue looks like and, to a degree, what it has to offer. Of course, you could do this yourself. However, do you not thinking seeking out an influencer would be more beneficial, to engage with a wider audience? Simply, it will drive more interaction to your business and therefore push additional viewers.
Contact Us
PR teams can help with the above tremendously. If you are not the most ‘tech-savvy’ we are here to help you! We can guide you and work with your business so that you are reaching optimum activity. With all of that said, if you’d like to find out more on our marketing and public relations company, then please do not hesitate to get in touch! Contact VerriBerri today on 01376 386 850. You can leave the rest to us, and we can arrange a meeting and discuss the many strategies we can put in play to help you. #toasttothehappycouple