As a LinkedIn marketing agency, VerriBerri know how to utilise the platform and incorporate it into an effective marketing strategy. Despite being around since 2003, many businesses still don’t fully understand LinkedIn and usually opt to leave it out of their marketing efforts. VerriBerri believe it is a vital tool for generating leads and connecting with your industry.
What is LinkedIn?
Whenever LinkedIn is mentioned, people often jump straight to the job seeking side of it. Of course, it is a great platform for progressing your career, but it is also perfect for expanding and growing businesses. At its heart, it is a solely professional social network platform built for career development, industry discussion, business related activity, and professional connections. When used effectively, LinkedIn can expose your brand to millions of people and previously undiscovered connections. You can use the platform to build relationships with other companies, clients, and potential employees. Ultimately, it serves as an opportunity to promote your brand, something our LinkedIn marketing agency knows all about.
The facts
In case you are wondering how successful this platform is for business, let’s take a look at the facts. When used in the correct way, businesses have found that marketing on LinkedIn can generate up to 277% more leads than Facebook marketing alone. For many companies, LinkedIn is responsible for around 80% of generated leads for the business.
Navigating LinkedIn
You can’t head onto this platform just expecting to post and have success, you need a cohesive plan. LinkedIn is different from other social media platforms and should be treated as such. You won’t be marketing your products and services here like you would on Twitter or Instagram. On LinkedIn, anything that comes across as a hard-sell, or is seen to be pushing business and/or spamming, is frowned upon. This is due to the very unique audience you are marketing to on LinkedIn. It requires a completely new approach in order to gain results.
Find your target
Using LinkedIn for business is all about targeting the right people. Here at VerriBerri, a LinkedIn marketing agency, we know the first step to using it effectively is to identify your audience. You need to decide how you are going to use the platform to better your business and brand development. Whether you want to focus on generating leads or developing better connections with other businesses within your industry, you need to pinpoint this and ensure your content is targeted towards whichever one you choose. You can also choose to do both with your LinkedIn page, maximising your opportunities. If you are looking to target a certain profession who you know will benefit from your services, it is so easy to do so on this platform. LinkedIn allows you to target small niches directly by filtering professions.
Post quality content
This may sound like a given when it comes to any social media platform, but you need to guarantee the content you’re posting is of high quality. If any of your posts start to gain traction, the content of that post will be what people associate with your brand. This means you must ensure that what you post is relevant to your business, and markets your products and services in a way that doesn’t feel like you are trying to sell something. Posts that do well on LinkedIn are usually those that paint you as an industry expert. Try incorporating posts into your schedule that teach people how to solve problems or demonstrate your expert knowledge within your industry.
Using Hashtags
As with any other social media platform, LinkedIn uses hashtags. Hashtags are added to posts to reach certain audiences or niches. If the right amount and the correct hashtags are used, this could increase your reach. However, use too many hashtags or the incorrect ones and your post reach can suffer. You need to find the balance between relevant and popular hashtags. When selecting them, you want to use 3 to 5 hashtags that are relevant to your post and that are going to the reach the audience you are trying to target. Lesser-known hashtags will focus your target of your posts.
Varying post lengths
Unlike other social media sites, LinkedIn posts of all lengths can perform well. Long form posts that tell a story can captivate users’ attention and will be informative. Shorter posts are impactful and will grab attention just as easily. To ensure you are using LinkedIn to make maximum impact, you need to vary your post lengths, keeping your content fresh and adding images and videos to posts where appropriate.
Why use a LinkedIn marketing agency
When posting on LinkedIn, you need to keep a consistent schedule going. This builds trust within your brand. Not everyone will have the time to do this, which is why you need a LinkedIn marketing agency, like VerriBerri to handle it for you. Here at VerriBerri, we have an expert social media team who can work with you to produce results using LinkedIn. Our experience using the platform spans over multiple industries, and we have produced results for many clients in the past.
The team can write posts and embody your brands tone of voice to build connections with clients and other industry individuals. With a wealth of creativity, we often have brainstorming sessions to produce new and fresh ideas for content. This will allow us to fill your socials with new, innovating posts that will connect you to your target audience.
As well as LinkedIn assistance, we also provide other digital marketing services, including:
- Social media management (other platforms such as Twitter, Facebook, Instagram etc)
- Business development
- Graphic design (branding/re-branding and website design)
- Public Relations (PR)
- Event management
- Search engine optimisation (SEO)
Contact Us
Think VerriBerri is the LinkedIn marketing agency you need? Get in touch with our friendly team today to start discussing your marketing strategy. Alternatively, you can call us on 01376 386 850 – we look forward to hearing from you.