Knowing where to start with marketing on X (or social media in general) can be tricky, especially if you don’t feel your company has lots of updates to share on a regular basis. You’re trying to get the balance between not just posting for the sake of it, but also staying consistent. This is a battle our clients will admit they knew all too well before working with our social media experts here at VerriBerri. With the help of our team, however, we’ve supported them in breathing a new lease of life into their online presence. And we’re here to help you do the same!
8 Tips for Marketing on X
At VerriBerri, we know X is one of the fastest moving platforms out there. Nevertheless, with it’s blend of trending conversations and direct brand-to-customer interactions, it remains one of the most powerful digital tools for most businesses.
Need a little direction? Here are our top tips for maximising your brand’s presence on X:
1. Develop and Define a Clear Brand Voice
It’s hard to support a brand that doesn’t know who they want to be. Developing a clear tone of voice and way of speaking makes you instantly more recognisable, relatable, and above all else, memorable.
2. Prioritise Engagement and Community Building
Success on X is all about building a community and getting involved in conversations. Spend some time everyday showing up in the comments section. People are far more likely to follow an account that’s active.
Top Tip: Steer clear of controversial topics unless they directly align with your brand values. If you do need to respond, consult a PR agency like VerriBerri to ensure the message is handled with sensitivity.
3. Create a Steady Stream of Posts You Can Maintain
The fast-paced nature of marketing on X means you should post more frequently than on other platforms. That said, you still need to strike the balance between sharing consistently and spamming your followers. Quality and timing matter just as much as quantity.
4. Don’t Be Afraid to Include Visuals
We know it may be a little more time-consuming, but branded graphics and images are still worth their weight in gold when it comes to grabbing people’s attention. It might not be possible for every post, especially if you’re sharing content multiple times a day, but including a visual where you can will help to break up your feed.
5. Make Use of Analytics (They’re Your Best Friend, Not the Enemy)
Believe it or not, analytics on social media platforms are your best friend, not the enemy. They might not always depict the image you were hoping for but they’re a vital tool when it comes to getting you where you want to be.
There’s lots to learn from your analytics, such as when your audience are most active, the best posting times, what kind of content your followers enjoyed the most, and if certain formats perform better than others.
Top Tip: Try posting 20-30 minutes before your audience is most active. This way, your content is ready and waiting at the top of their feed when they log in.
6. Invest in Paid Advertising
If you haven’t already, ads on social media platforms like X are known for laser-focused targeting. Promoting key posts can accelerate growth, helping you land in front of the right people, at the right time.
7. Optimise Your Profile
It’s highly possible that a person stumbling across your X profile may be their first interaction with your brand. With this in mind, your account should reflect you in a positive light and tell users exactly what you do and stand for. A strong bio, branded header image, and pinned tweets immediately signal professionalism.
8. Appoint a Specialist Agency (Like Ours)
And, if you’re still struggling with mastering the art of marketing on X or simply just don’t have the time, reach out to a specialist social media agency! Our team are always staying abreast the latest algorithm changes and know exactly how to get your brand seen on social media.
Working with the VerriBerri Team
Making the leap and signing up with a social media agency is a big decision and here at VerriBerri, we recognise the need to see a strong ROI. That’s why we…
- Design our proposals and packages around you, taking into consideration your needs, goals, and budget for optimum results.
- Provide monthly reports so that you can see how our time is being spent, the results we’ve achieved, and our ideas for future campaigns.
- Assign you a dedicated account manager with all of the knowledge to help you succeed on social media.
- Offer a full-service, if required, to ensure your marketing campaigns are well-rounded and fully optimised.
Let’s Chat!
Want to hear more about our packages and support with marketing on X? Get in touch with our team by clicking here and filling in our contact form.