Influencer marketing has become a go-to strategy for many brands in recent years, and for good reason. With social media users putting more trust in their favourite creators than traditional ads, brands are seeing massive ROI’s from strategic partnerships. That’s where our influencer marketing services come in. Our social media and PR agency has the tools to connect you with the right people and manage the entire process from start to finish.
Why Are Influencer Marketing Services So Effective?
People trust people. When an influencer speaks positively about your product or service, it often feels like a genuine recommendation rather than a sales pitch. While authenticity has come under more scrutiny in recent years, particularly with the introduction of mandatory disclosure for collaborations, the right strategy can still deliver exceptional results. That’s exactly why brands across multiple industries, from fashion and wellness right the way through to B2B, are continuing to invest in influencer marketing services.
For many of our clients, partnering with creators is one of the most effective ways to reach new audiences, grow credibility, and increase conversions. Unlike traditional advertising, influencer campaigns offer more authentic content and highly engaged audiences who are already interested in your product offering.
Our Process
At VerriBerri, our influencer services are built around transparency, strategy, and results. We don’t just match you with any creator. We’ll utilise our existing connections and forge new ones, hand-picking influencers who reflect your brand values, speak to your audience, and deliver real impact.
Here’s a quick breakdown of what our influencer marketing services typically involve:
1. Discovery Call
Before we dive into putting together a proposal, we like to start with a discovery call. This gives us a chance to really understand your brand – who you are, what you stand for, and who you want to reach. We’ll chat through your previous experiences with influencer marketing (if any), outline how we work, and gather the info we need to build a strategy that actually fits your goals. Everything we suggest will be tailored to your individual needs – there’s no one-size-fits all here!
Whether you’re just starting out or scaling up, this call sets the tone for a collaborative, results-driven partnership. Communication is really important to us – you’re not just a customer, you’re our partner.
2. Proposal
Following our initial chat, our team will get to work putting together a bespoke proposal. This document will outline our recommended influencer marketing approach, including the platforms we suggest targeting, potential types of influencers to work with, costs, and our suggested timelines.
3. Scope of Work
Once you’re happy with the proposal, we’ll move on to drawing up a Scope of Work. This document outlines exactly what our team will be doing for you, how the project will be delivered, and what’s expected from both sides. It’s designed to keep everyone on the same page from the start so there are no surprises along the way.
4. Onboarding Call
After the paperwork’s sorted, it’s time to get your campaign off the ground! During your onboarding call, we’ll introduce you to the team member(s) managing your account day-to-day. This is where we dig into the finer details, discussing your tone of voice, visual style, key messaging, and any products or services you’d particularly like to highlight through influencer partnerships. This call ensures we hit the ground running with a strategy that’s not only exciting but also completely on-brand.
5. Script Writing & Outreach
Prior to reaching out to any influencers, we’ll put together a scripted first message and send this to you for approval. Once any necessary tweaks have been made, the outreach can begin.
Our team will already have a good idea of who to target based on our prior conversations. Using our existing connections and forging new ones, we’ll speak to creators who we feel would be a good fit to see if they are interested in working with your brand. Outreach can be carried out via our social media accounts or yours – whatever your preference! There are perks to both, which our team will be happy to discuss with you.
6. Arranging the Collaboration
Some clients want more involvement in this part of the process than others. Some are quite happy for us to work to a quota and set the collaborations up without further approval. Other clients, on the other hand, prefer us to run everything by them before we agree to anything with the creator. We’re happy to work whatever way you want us to, whether you want lots of involvement or just want us to crack on with what we do best!
We’ll send out a media kit to those we’re collaborating with, which our in-house team will create on your behalf (unless you already have one of course!) This gives further details as to the brand’s voice and messaging, posting requirements, and any particular call-outs or hashtags the creator should use within their content.
Once the collaboration has begun, we’ll ensure posting deadlines are adhered to and liaise with the creator should they have any problems, questions, or concerns.
7. Reporting
At VerriBerri, communication is at the heart of what we do. We understand that as a business owner, you’re putting your trust in us to deliver. That’s why there’ll be lots of contact from us throughout the month. Not only will we be in touch when collaborations are arranged but we’ll also share a monthly report discussing our progress so far and plans for the following month. This helps us all to stay aligned and ensures all parties are kept in the loop at all times.
Why Work with an Agency Like Ours?
As a full-service marketing agency, our team isn’t just here to find names and send emails. We think strategically about how influencer marketing fits into your broader digital PR strategy.
Because we’re also a PR agency, we understand the value of public image, reputation management, and long-term brand storytelling. That means we’re not only looking at short-term performance metrics, but also how influencers shape your brand perception over time.
Plus, because we manage everything under one roof, you get a well-rounded, lucrative, and stress-free service.
Let’s Chat!
If you’d like to learn more about our influencer marketing services, let’s chat! Get in touch by clicking here.
01376 386 850 / Contact Form / www.verriberri.co.uk